Enjoy complimentary customisation on priority with our Enterprise License!
The flower and ornamental plants market size is estimated to increase by USD 37.8 billion, at a CAGR of 6.69% between 2023 and 2028. Market expansion hinges on various elements such as the utilization of flowers and plants for adornment, the flourishing floriculture sector, and the profitability linked with cultivating ornamental flora. The market's growth trajectory is intricately tied to the demand for decorative and aesthetic purposes, driven by the thriving floriculture industry. Additionally, the economic viability of cultivating ornamental plants serves as a significant driver, influencing market dynamics. These factors collectively shape the trajectory of market growth and market forecast, indicating a symbiotic relationship between consumer preferences, industry advancements, and economic incentives within the floral and ornamental plant market.
To learn more about this report, Download Report Sample
The Flower and Ornamental Plants market encompasses a wide range of products, including interior decorations, cut flowers, and cultivated flora for gardens and landscapes. Key plant species in this market include Sweet Peas, Gardenias, Stephanotis, Buttercups, Peonies, Hydrangeas, Lily, Tulips, Roses, and many more. Cross breeding techniques are employed to produce new varieties, such as Purple Wedding, enhancing the aesthetic appeal for various commercial enterprises and residential consumers. The floral industry thrives on the demand from florists, event planners, and landscapers, who incorporate these plants into their businesses for weddings, events, and residential and commercial landscapes. Sustainability is a growing concern in this market, with an increasing focus on eco-friendly cultivation methods and reducing the carbon footprint of production and transportation. The market for flower and ornamental plants is diverse and dynamic, with new trends and consumer preferences shaping the industry. The market caters to the desire for natural beauty and the connection to nature, making it an essential sector in the horticulture industry.
Increasing demand for interior decoration and enhancing the aesthetic appeal of homes and commercial spaces is a key driver shaping the market. The global floriculture industry, driven by plant breeding and nursery operations, caters to the demand for cultivated flora for various applications. Cut flowers, seedlings, bulbs, and ferns are popular choices for events, weddings, and retail sales. In the context of weddings, flowers contribute significantly to the budget and hold high importance in many cultures, particularly in the APAC region. Roses, tulips, lilies, and hydrangeas are commonly used, while jasmine, marigold, gerbera daisy, orchid, and freesia are popular in Indian weddings. The high demand for these flowers in the Indian market is met through various cultivation methods and post-harvest storage techniques, including preservatives and plant protection measures. Floriculture also extends to landscaping and garden design, with premium products like Hofland flowering plants, Stephanotis, Buttercups, Peonies, and Hydrangeas being sought after for their unique beauty.
Moreover, the economic upturn and increasing consumer spending have led to the growth of the global floriculture industry, with retailers employing pricing strategies to cater to various segments, including the commercial and home markets. Ferns N Petals, a leading player in the online flower sales segment, offers a wide range of high-cost products, including bouquets and potted plants, to cater to diverse consumer preferences. Home gardening is another segment that has gained popularity, with the availability of flower seeds and seedlings enabling individuals to cultivate their own flora. Syngenta and other industry players continue to invest in research and development to introduce new varieties and improve cultivation techniques, further driving the growth of the floriculture market during the forecast period.
Interior decoration and landscape design is a new trend shaping the market. Manufacturers are investing in advanced plant breeding techniques and floriculture practices to cater to a broader consumer base. Cut flowers, with their aesthetic appeal, continue to be a popular choice for various occasions, including weddings and bouquets. In the global industry, cultivated flora is gaining traction due to the economic upturn and increasing consumer spending on premium products. Retailers like Costco, Walmart, Ferns N Petals, and others are offering a wide range of ornamental plants, from seedlings and bulbs to potted plants and flower seeds. Nursery operations and plant protection measures are crucial aspects of the market, ensuring the health and longevity of cultivated flora.
Moreover, the post-harvest storage and preservatives play a vital role in maintaining the quality of cut flowers and ensuring their freshness. Key players in the market, such as Syngenta and Hofland flowering plants, are focusing on innovation, introducing new varieties of flowers like Sweet Peas, Gardenias, Stephanotis, Buttercups, Peonies, and Hydrangeas. The commercial segment and home segment both contribute significantly to the market's growth. The online segment is a major driver in the market's expansion, with the rise of e-commerce platforms and the convenience they offer. Consumers can now easily purchase high-cost products and engage in home gardening activities. Pricing strategies and segmental coverage are essential factors influencing market trends during the forecast period, including in the Vietnam floriculture market.
Extreme temperatures and weather conditions are a significant challenge. that hinders the growth of the market. The flower and ornamental plants market plays a significant role in interior decoration and aesthetic appeal, with cultivated flora adding charm to homes, gardens, and landscapes. Plant breeding and nursery operations are crucial in producing a diverse range of cut flowers, seedlings, bulbs, and potted plants for various applications. Flower seeds and bulbs are essential raw materials in this industry, with many varieties requiring optimal temperature and sunlight conditions for growth. Some ornamental plants thrive in shaded areas, while others necessitate artificial illumination and temperature controls for healthy growth. Extreme temperatures and ice accumulation can cause damage to these delicate organisms. Key flower-producing countries face challenges due to rapid climatic changes.
The global floriculture industry experiences growth during economic upturns, with consumer spending on premium products, such as bouquets and high-cost plants, increasing significantly. Moreover, weddings and retail sales are significant segments in this market, with pricing strategies varying between commercial and home segments. Major players in the industry include Ferns N Petals, Syngenta, Hofland flowering plants, and various others. They employ plant protection measures and post-harvest storage techniques, utilizing preservatives to ensure the longevity of their products. The market covers a wide range of potted plants, including Stephanotis, Gardenias, Sweet Peas, Buttercups, Peonies, and Hydrangeas. Home gardening is a growing trend, with online flower sales offering convenience and accessibility to consumers. Such factors will hinder the market growth during the forecast period.
Customer Landscape
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Flower and Ornamental Plants Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Bridge Farm Group - The company operates as a grower and provider of indoor plants, flowering plants, and ornamental plants.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
This global industry experiences significant growth during economic upturns, driven by increased consumer spending on premium products. Floriculture plays a pivotal role in this sector, with plant breeding leading to the development of new and aesthetically appealing varieties. Cut flowers, a key segment, find extensive use in various events, such as weddings, and retail sales. Florists employ various pricing strategies to cater to diverse consumer preferences. Notable players in this market include Ferns N Petals, Syngenta, Hofland flowering plants, and others.
Get a glance at the market contribution of various segments Request a PDF Sample
The cut flower segment was valued at USD 46.90 billion in 2018 and continued to grow until 2023. Nursery operations are integral to the market, with seedlings and bulbs serving as the foundation for cultivating a vast array of ornamental plants. Plant protection measures and post-harvest storage techniques, including the use of preservatives, ensure the longevity and quality of these products. Landscape design and gardening segments also contribute significantly to the market. Popular ornamental plants include Gardenias, Stephanotis, Buttercups, Peonies, Hydrangeas, and Sweet Peas, which add aesthetic appeal to both commercial and home settings. The online flower sales channel is gaining traction, offering convenience and accessibility to consumers. Home gardening is another segment experiencing growth, with consumers seeking to create personalized spaces. Segmental coverage includes the commercial segment, catering to large-scale events and businesses, and the home segment, focusing on individual consumers. Overall, the Flower and Ornamental Plants Market continues to thrive, driven by the diverse needs and preferences of consumers. Such factors will increase the segment growth in this market during the forecast period.
For more insights on the market share of various regions Request PDF Sample now!
APAC is estimated to contribute 45% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The Flower and Ornamental Plants Market encompasses a diverse range of species, including the elegant Lily, the vibrant Tulips, and the timeless Roses. Cross breeding and multi-breeding techniques have led to the creation of unique varieties, such as Clematis Amazing, Pink Kisses, and Peach Party, adding to the market's allure. Indoor plants, with their therapeutic benefits, have gained significant popularity among those dealing with mental illnesses, due in part to transportation restrictions that limit access to outdoor flora. Aesthetics play a pivotal role in the Flower industry, with commercial enterprises and residential consumers alike seeking to enhance their spaces with the beauty of nature. Such factors will increase the market growth in this region during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments
The Flower and Ornamental Plants market is a significant sector in the horticulture industry. This market encompasses a wide range of plants used for decorative purposes, including flowers, shrubs, trees, and bulbs. The demand for these plants is driven by various factors such as increasing urbanization, growing awareness of environmental sustainability, and the desire for aesthetic appeal. Flower and ornamental plants are used extensively in landscaping, gardening, and interior decoration. They are also popular as gifts and for special occasions. The segment for cut flowers is a major contributor to the market's growth, with roses, carnations, and tulips being the most popular varieties. The market for flower and ornamental plants is diverse and global. It caters to both the retail and wholesale sectors, with various distribution channels such as nurseries, garden centers, supermarkets, and online platforms. The market is also influenced by seasonal trends and consumer preferences. Gardening enthusiasts and professionals alike appreciate the beauty and value of flower and ornamental plants. Their use is not limited to personal use but also extends to commercial applications such as hotels, resorts, and public spaces. The market for these plants is expected to continue growing, driven by the increasing demand for greenery and the desire to create visually appealing environments.
|
Industry Scope |
|
|
Report Coverage |
Details |
|
Page number |
159 |
|
Base year |
2023 |
|
Historic period |
2018 - 2022 |
|
Forecast period |
2024-2028 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 6.69% |
|
Market growth 2024-2028 |
USD 37.8 billion |
|
Market structure |
USD Fragmented |
|
YoY growth 2023-2024(%) |
5.87 |
|
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
|
Performing market contribution |
APAC at 45% |
|
Key countries |
China, US, The Netherlands, Italy, and Denmark |
|
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
|
Key companies profiled |
1 800 FLOWERS.COM Inc., Astra Fund Holland BV, Bailey Nurseries Inc., Ball Horticultural Co., Beekenkamp Verpakkingen B.V, Bridge Farm Group, Coletta and Tyson Ltd., Daleys Fruit Tree Nursery, Double H Nurseries Ltd., Dutch Flower Group, Farplants Sales Ltd., Flamingo Horticulture investments, FTD LLC, H Andreas GmbH, Hofland Flowering Plants, Kurt Weiss Greenhouses Inc., Newey Ltd., Nyee Phoe Group, Royal FloraHolland, and Sakata Seed Corp. |
|
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
|
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Get the report (PDF) sent to your email within minutes.
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.
