Food Fortifying Agents Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, China, Germany, India, Canada - Size and Forecast 2024-2028

Food Fortifying Agents Market Size 2024-2028

The food fortifying agents market size is forecast to increase by USD 38.42 bn at a CAGR of 10.03% between 2023 and 2028.

What will be the Size of the Food Fortifying Agents Market during the Forecast Period?

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How is this Food Fortifying Agents Industry segmented and which is the largest segment?

The food fortifying agents industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Application
  • Dietary supplements
  • Dairy and dairy products
  • Cereals and cereal-based products
  • Infant formula
  • Others
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
  • APAC
    • China
    • India
  • South America
  • Middle East and Africa

By Application Insights

The dietary supplements segment is estimated to witness significant growth during the forecast period. The market encompasses various vitamins, minerals, and micronutrient fortifications to address nutritional deficiencies. Fortified foods, including dairy, bakery, beverages, infant nutrition, and functional foods, utilize food technologies to enhance nutritional value. Vitamins, such as Calcium and Vitamin D in dairy products, and Probiotic fortification in yogurts and cultured dairy products, contribute to bone health, cognitive function, prenatal health, and child health. Essential nutrients, like folic acid, prevent conditions like neural tube defects. Public sector intervention through fortified cereals and personalized nutrition recommendations cater to specific dietary needs and genetic testing services. Natural fortification solutions, including amino acids, essential nutrients, and probiotics, prebiotics, protein, and omega 3 fatty acids, offer functional benefits and immune boosting properties.

Clean label products with natural ingredients and natural fortifying agents from plant sources are gaining popularity. The market growth is driven by the aging population, chronic diseases, obesity, diabetes, and malnutrition prevention.

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The Dietary supplements segment was valued at USD 14.86 bn in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

Europe is estimated to contribute 29% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market is witnessing significant growth due to the increasing awareness of nutritional deficiencies and the resulting health concerns. In 2023, North America held the largest market share, driven by consumer health consciousness and government initiatives. For example, the US government's support for food fortification in Tajikistan. The prevalence of diseases, such as osteoporosis and rickets, due to deficiencies in vitamins like vitamin D and calcium, is another factor fueling market growth. Fortified foods, including dairy, bakery, beverages, and infant nutrition, are essential sources of essential nutrients, including vitamins, minerals, amino acids, and essential nutrients. Food technologies enable natural fortification solutions, such as probiotics and prebiotics, in various food products.

Functional foods and nutraceuticals offer personalized nutrition recommendations based on dietary needs and genetic testing services. The aging population and the prevalence of chronic diseases, including obesity and diabetes, further drive market demand. Market players focus on developing clean label products with natural ingredients and functional benefits, such as immune boosting nutrients, cognitive enhancement, and immunity support. The food authorities regulate the use of food fortifying agents to ensure malnutrition prevention and minimize adverse health effects and interactions. Market growth is expected to continue as consumers prioritize health and wellness.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise In the adoption of market?

Rising concerns on ever-increasing health problems is the key driver of the market.Food fortifying agents play a crucial role in enhancing the nutritional content of food, addressing micronutrient deficiencies, and reducing the prevalence of chronic diseases. The US Food and Drug Administration (FDA) and Health Canada regulate the addition of vitamins, minerals, and essential nutrients to food. These agents fortify various food categories, including dairy, bakery, beverages, infant nutrition, and functional foods. Dairy products, such as yogurts and cultured dairy, are fortified with probiotics, calcium, and vitamin D. Fortified cereals provide essential nutrients, including amino acids, B vitamins, and iron. Functional food ingredients, like omega-3 fatty acids, B carotene, and lipids, are added to foods to improve bone health, cognitive function, prenatal health, and child health.

Infant formulas and baby foods are fortified with essential nutrients to meet the unique dietary needs of infants. Dietary supplements, such as probiotics, prebiotics, protein, and vitamins, cater to various nutritional deficiencies and health concerns, including obesity, diabetes, and chronic diseases. The food industry employs various food technologies to develop clean label products with natural fortifying agents from plant sources. Personalized nutrition recommendations based on genetic testing services, dietary needs, and individual health conditions are gaining popularity. The aging population's increased susceptibility to malnutrition further emphasizes the importance of food fortification. Immune boosting nutrients, functional benefits, and immunity support are essential for cognitive enhancement and overall wellness.

The market for food fortifying agents continues to grow as consumers seek natural and effective solutions for maintaining optimal health.

What are the market trends shaping the Food Fortifying Agents market?

Rising consumption of vitamin-infused food and beverages. is the upcoming market trend.The market for food fortifying agents has gained significance due to the increasing awareness of nutritional value and the prevalence of micronutrient deficiencies. Vitamins and minerals are essential nutrients that play a crucial role in maintaining optimal health. However, deficiencies In these nutrients can lead to various health issues, such as anemia, scurvy, beriberi, and pellagra. Fortified foods have emerged as a viable solution to address these deficiencies. Food fortification involves the addition of essential nutrients, including vitamins, minerals, amino acids, and other essential nutrients, to food products. This approach is particularly important in addressing nutritional deficiencies in populations with specific dietary needs, such as infants, the aging population, and individuals with chronic diseases like obesity and diabetes.

Fortified foods cover a wide range of categories, including dairy, bakery, beverages, and infant nutrition. Functional foods, which provide additional health benefits beyond their basic nutritional content, are also gaining popularity. Food technologies have enabled the development of natural fortification solutions, such as the use of plant sources, probiotics, prebiotics, and nutraceuticals. The demand for clean label products, personalized nutrition, and natural ingredients has driven the market for food fortifying agents. Natural fortifying agents, such as B carotene, Omega 3 fatty acids, and lipids, are increasingly being used to enhance the functional benefits of food products. The market for fortified foods is expected to continue growing, driven by the increasing focus on health and wellness and the need to prevent malnutrition and its adverse health effects.

The food industry is responding to this trend by developing formulations that offer immune boosting nutrients, cognitive enhancement, and personalized nutrition recommendations. The use of functional food ingredients, such as calcium, Vitamin D, and probiotics, is becoming more common in dairy products, cereals, and infant formulas. The market for fortified foods is expected to continue growing, driven by the increasing focus on health and wellness and the need to prevent malnutrition and its adverse health effects.

What challenges does the market face during its growth?

Government regulations related to fortified foods is a key challenge affecting the industry growth.The market faces regulatory challenges due to stringent government regulations. These regulations require companies to comply with continuous changes in food fortification standards to ensure consumer safety. For instance, the Indian government mandated that all fortified food products carry a "+F" logo and adhere to food safety standards in August 2018. Vitamins and minerals are essential nutrients that address micronutrient deficiencies. Fortified foods, including dairy, bakery, beverages, infant nutrition, and functional foods, enhance nutritional value. Food technologies enable natural fortification solutions using amino acids, essential nutrients, and probiotics. Dairy products, such as yogurts and cultured dairy, benefit from probiotic fortification.

Calcium and Vitamin D In the dairy products segment contribute to bone health. Functional food ingredients, like B carotene and Omega 3 fatty acids, provide cognitive function and prenatal health benefits. Nutraceuticals, including lipids like margarine, address nutrient imbalances and adverse health effects. Personalized nutrition recommendations based on dietary needs, genetic testing services, and interactions influence formulations. Clean label products with natural ingredients and natural fortifying agents from plant sources are gaining popularity. Market dynamics include addressing nutritional deficiencies, chronic diseases like obesity and diabetes, and aging population concerns. Fortified cereals, infant formulas, baby foods, maternal supplements, and functional foods offer immune boosting nutrients and functional benefits.

Prebiotics and probiotics support immunity and cognitive enhancement.

Exclusive Customer Landscape

The food fortifying agents market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the food fortifying agents market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, food fortifying agents market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence In the industry.

Arla Foods Ingredients Group PS - The company provides a range of food fortifying agents for various applications. These include alpha-lactalbumin, hydrolysates, milk minerals, phospholipids and MFGM, whey protein concentrate, and milk proteins. These agents enhance the nutritional value of food products by adding essential nutrients and functional properties. Alpha-lactalbumin, for instance, is a protein that fortifies milk and dairy products with essential amino acids and calcium. Hydrolysates offer soluble and bioavailable forms of essential amino acids and minerals, while milk minerals provide essential micronutrients such as calcium, phosphorus, and zinc. Phospholipids and MFGM add functional properties, such as emulsification and improvement of nutrient absorption. Whey protein concentrate and milk proteins offer high-quality protein sources for fortification of various food and beverage products.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Arla Foods Ingredients Group PS
• BASF SE
• Chr Hansen Holding AS
• Evonik Industries AG
• Ingredion Inc.
• International Flavors and Fragrances Inc.
• Kellogg Co.
• Koninklijke DSM NV
• Levex
• Nestle SA
• Nouryon
• Omya International AG
• PPG Industries Inc.
• Prime Merchantiles International Ltd.
• Proxes GmbH
• Spirax Sarco Engineering plc
• Tata Sons Pvt. Ltd.
• Tate and Lyle PLC
• Wenda Ingredients LLC

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Research Analyst Overview

The market encompasses a wide range of substances added to food to enhance their nutritional value and address various nutritional deficiencies. These agents include vitamins, minerals, amino acids, essential nutrients, and other micronutrients. The global population's increasing awareness of health and wellness, coupled with the rising prevalence of nutritional deficiencies and chronic diseases, has fueled the demand for fortified foods and beverages. Food fortification is a critical strategy employed by the food industry to address nutritional gaps and improve public health. Fortified foods span various sectors, including dairy, bakery, beverages, and infant nutrition. Dairy products, such as milk, cheese, and yogurt, are commonly fortified with calcium and vitamin D to promote bone health.

Fortified cereals and bakery products are often enriched with essential vitamins and minerals, making them a popular choice for consumers seeking to improve their nutritional intake. Functional foods, which provide additional health benefits beyond basic nutrition, have gained significant traction in recent years. These foods are often fortified with natural fortifying agents derived from plant sources. Probiotics and prebiotics, for instance, are increasingly used in yogurts and cultured dairy products to support gut health and enhance immune function. The nutraceutical industry, which focuses on providing nutritional supplements and functional food ingredients, has also experienced robust growth. Nutraceuticals offer personalized nutrition solutions for individuals with specific dietary needs or genetic predispositions.

For instance, some individuals may require additional omega-3 fatty acids, lipids, or vitamins due to genetic factors or chronic health conditions. The food industry's shift towards clean label products, which contain natural and minimally processed ingredients, has led to the development of natural fortification solutions. These solutions enable food manufacturers to fortify their products with natural vitamins, minerals, and other nutrients without compromising their clean label status. Public sector intervention plays a crucial role In the food fortification landscape. Governments and regulatory bodies often mandate the fortification of certain foods to address widespread nutritional deficiencies. For example, iodine is commonly added to salt to prevent iodine deficiency disorders, which can lead to cognitive impairment and developmental delays.

The market is also driven by the aging population, which is more susceptible to chronic diseases such as obesity, diabetes, and cardiovascular diseases. These conditions are often linked to nutrient imbalances and deficiencies. Fortified foods and nutritional supplements can help mitigate the adverse health effects of these conditions and improve overall health and wellbeing. In conclusion, the market is a dynamic and evolving landscape driven by consumer demand for healthier food options, the rising prevalence of nutritional deficiencies, and the increasing awareness of the role of nutrition in preventing chronic diseases. The market encompasses a diverse range of products and technologies, including fortified foods, nutraceuticals, and functional food ingredients, all aimed at enhancing the nutritional value of food and addressing various dietary needs.

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What are the Key Data Covered in this Food Fortifying Agents Market Research and Growth Report?

• CAGR of the Food Fortifying Agents industry during the forecast period
• Detailed information on factors that will drive the growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
• Accurate predictions about upcoming growth and trends and changes in consumer behaviour
• Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
• Thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the food fortifying agents market growth of industry companies

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