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The fortified eggs market size is projected to increase by USD 204.66 million, at a CAGR of 8.9% between 2023 and 2028.
North America plays a pivotal role in the global market, with a significant growth rate driven by dynamic consumer preferences and health-conscious populations. The US and Canada, major markets in the region, have seen an increasing consumer awareness of the benefits of fortified eggs, aligning with global trends in functional foods. This has led to forecasts of continued growth in the consumption of fortified eggs, supported by the convenience of products offered by key companies like Wilcox Family Farms and Westfield Egg Farm Inc. Market analysis indicates a robust growth of the global market during the forecast period.
The Market shows an accelerated CAGR during the forecast period.
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The market, endorsed by nutritionists and the World Health Organization, emphasizes micronutrients like omega-3 fatty acids for enhanced cognitive functions and heart disease prevention. These eggs are enriched through specialized diets with nutrient-rich ingredients, including dairy items and vitamins, avoiding processed foods. Available in retail channels such as Walmart and Sam's Club, brands like Farm Pride and Victorian Egg Marketing lead in innovation, meeting FMI and Acosta standards. Fortified eggs cater to diverse consumer needs, appealing to health-conscious individuals seeking enriched eggs for improved nutrition and reduced risk of osteomalacia and allergies. The ASX-listed companies ensure quality in production, reinforcing the market's commitment to promoting healthier dietary choices through fortified food options.
Rising awareness of the health benefits of fortified eggs is the key factor driving the market. As consumers increasingly prioritize health and wellness, there is a growing inclination toward food products that offer enhanced nutritional value. One of the main reasons for the expansion is the growing awareness of the nutritional advantages of fortified eggs. They are rich in Omega-3 fatty acids (O3), vitamins, and minerals.
Moreover, they are more nutritious and wholesome. The added nutrients in these improve cardiovascular health and brain function and support the immune system. As people become more health conscious, the demand for functional food products is increasing. Thus, such factors will fuel the growth of the global market during the forecast period.
Rising demand for functional foods is one of the market trends shaping growth. Functional foods are foods that offer more than just basic nutrition. They often contain ingredients that improve health and address specific health issues. Align with market trends and analysis, one of the most popular functional foods is fortified eggs. In recent years, consumers have been looking for food choices that not only satisfy their appetites but also support their overall health and wellness.
Additionally, they fulfil this need by providing essential nutrients such as Omega-3 fatty acids (O3), vitamin D, and minerals that are designed to improve cardiovascular health and cognitive function. Furthermore, as people become more aware of the connection between the diet that they eat and their overall health, they are looking for food choices that go beyond the basic function of providing nutrition. They, with their additional nutrients, meet this need. Thus, rising demand for functional foods will drive the market growth and trends during the forecast period.
Limited nutritional knowledge among groups with low disposable income is a challenge that affects market growth. One of the main reasons for the higher cost of these is the high production costs. The extra nutrients added to these involve specialized feed for the hens, which may cost more than a standard poultry diet. In addition, the size of the farm also plays a significant role in the cost-efficiency of fortified eggs. Bigger farms may be able to spread the extra costs across a larger volume of eggs. Smaller farms, on the other hand, may not be able to match the higher cost price required for the production of fortified eggs due to the limited production capacity.
Furthermore, in places where more consumers are nutrition-savvy, fortified eggs may command a premium price. However, in regions where people are not nutrition-savvy, the high price of these can discourage consumers from buying them and impede market penetration. Additionally, the global market also faces competition from alternative sources of nutrition, such as supplements and fortified foods. Thus, such factors may impede the growth of the global market during the forecast period.
The B2B segment of distribution channels plays a vital role in the global market, where the focus is on catering to the specific needs and requirements of businesses rather than individual consumers. They are mainly distributed through B2B channels, where fortified eggs are added to the products or services of various businesses, such as food manufacturers, restaurants, catering companies, and institutional buyers, to add nutritional value to a variety of food products. Thus, such factors will drive the growth of the B2B segment of the global market during the forecast period.
The market share growth by the food processing segment will be significant during the forecast period. Many food processing companies are using fortified eggs in a variety of products, taking advantage of the nutritional advantages they provide. One of the most common uses for fortified eggs is in the baking industry. Baked goods such as bread, cakes, and pastries are high in vitamins and minerals, and fortified eggs improve the nutritional value of these staple foods. Bakers around the world are adding fortified eggs to their recipes to satisfy the growing demand for healthier options.
The food processing segment was valued at USD 152.01 million in 2018.
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Further, there is an increase in the number of people who are looking for breakfast options that offer a balanced and complete nutritional profile. As a result, food manufacturers are fortifying breakfast cereals with fortified eggs. Not only does this provide convenience, but it also helps to increase your daily intake of key nutrients. In addition, ready-to-eat and convenience foods often include fortified eggs to increase their nutritional content. This trend is in line with the changing lifestyle of consumers who are looking for healthy food options that are easy to prepare. Thus, such factors in the food processing segment will drive market growth during the forecast period.
North America is estimated to contribute 32% to the growth of the global market during the forecast period
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Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. North America plays a key role in the global market, standing out as a significant geographic region. The region's dynamic consumer preferences, health-conscious population, and robust food industry infrastructure contribute to its prominence in the global market. In recent years, consumers in the US and Canada have become increasingly aware of the importance of adding essential nutrients to their diets. In addition, key market players like Wilcox Family Farms, Westfield Egg Farm Inc., etc., cater to the demand for the fortified, healthy version of eggs in the US. Hence, such factors are expected to drive market growth in this region during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and analysis.
The Market market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 8 market companies, including Clover Stornetta Farms Inc., Nutrigroupe Inc., Organic Valley, Vital Farms Inc., Westfield Egg Farm Inc., and Wilcox Family Farms
Market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
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The market is thriving as nutrition-savvy consumers seek omega-3 fatty acids intake and nutrient-rich diets. These eggs, enriched with vitamins, cater to health-conscious individuals, offering benefits like asthma prevention. Available in bakeries and endorsed by organizations like BrandSpark, they meet high standards upheld by ASX-listed producers. The market's growth is supported by increased cage egg output and laying hen farms, particularly in regions like Saraburi province, known for their agricultural productivity and farm size. As demand rises for healthier dietary options, fortified eggs stand out in the vitamins segment, appealing to those seeking balanced nutrition without compromising on taste, even amidst the allure of desserts and confectioneries.
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Market Scope |
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Report Coverage |
Details |
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Page number |
139 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 8.9% |
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Market Growth 2024-2028 |
USD 204.66 million |
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Market structure |
Concentrated |
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YoY growth 2023-2024(%) |
8.6 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 32% |
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Key countries |
US, Canada, China, India, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Clover Stornetta Farms Inc., Egglands Best LLC, Lay Hong Berhad, Noble Foods Ltd., Nutrigroupe Inc., Organic Valley, Vital Farms Inc., Westfield Egg Farm Inc., and Wilcox Family Farms |
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Market dynamics |
Parent market growth analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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