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The fresh cranberries market size is projected to increase by USD 11.6 million at a CAGR of 5.09% between 2023 and 2028. The market is experiencing significant growth, driven by increasing consumer awareness of the health benefits associated with consuming fresh cranberries. These benefits include their high nutritional value, antioxidant properties, and potential role in preventing urinary tract infections. Additionally, the advent of smart packaging technologies is enabling longer shelf life and preserving the freshness of cranberries, making them more accessible to consumers. There is an increase in demand for dried cranberries due to factors such as increasing awareness about the nutritional benefits of the consumption of dried fruits, such as dried cranberries. For example, in July 2020, Walmart Canada announced its investment to improve its in-store and online shopping experiences and upgrade its distribution. Furthermore, the rising demand for dried cranberries as a popular snack and ingredient in various food and beverage applications is also fueling market growth. Overall, the market is poised for continued expansion due to these key trends and the growing consumer preference for healthy and wellness food options.
The Market shows an accelerated CAGR during the forecast period.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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