Enjoy complimentary customisation on priority with our Enterprise License!
The frozen pizza market size is forecast to increase by USD 5.96 billion, at a CAGR of 4.96% between 2023 and 2028. The market is experiencing significant growth, driven by new product launches and increasing consumer preferences for convenience and affordability. A notable trend in the market is the growing consumer inclination towards vegan frozen pizzas, reflecting the shift towards plant-based diets. However, product recalls due to contamination concerns have posed challenges to market players, necessitating stringent quality control measures. These factors, along with the rising demand for gluten-free and organic options, are shaping the future of the market.
Frozen pizza has emerged as a popular convenient meal option for consumers worldwide. The market for frozen pizza continues to grow due to the availability of various crust types, including regular thin crust, extra thin crust, deep-dish, stuffed crust, and rise crust. The use of advanced cold chain logistics enables extended storage periods, making frozen pizza a go-to choice for consumers seeking convenience. However, temperature fluctuations during transportation and storage can impact the quality of the product. Seasonal fluctuations also influence the demand for frozen pizza. For instance, during the holiday season, there is a significant increase in demand for premium frozen pizza offerings.
Health consciousness is another factor driving the market's growth, with an increasing number of consumers opting for gluten-free frozen pizza. Frozen pizza is an Italian dish made using a leavened wheat-based dough, cheese, tomatoes, and various toppings such as anchovies, mushrooms, onions, olives, and meat. The nutritional content, particularly sodium levels, is a concern for some consumers. Despite this, the market continues to thrive, with large retail chains playing a significant role in its growth.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The regular frozen pizza segment is estimated to witness significant growth during the forecast period. The market encompasses various crust types, including deep-dish and thin, with thick crust being a popular choice. Stuffed crust pizzas, featuring cheese or other ingredients encircling the edge, add an extra layer of indulgence. Size segments range from regular, medium, to large, catering to diverse consumer preferences. Distribution channels include online sales and convenience stores, with Pizza Express and other retailers offering a wide selection. Pizza Express also sells pasta, garlic bread, and dine-in business options. Toppings vary from meat toppings such as Prosciutto and Mushroom, Veggie Giardino, Spicy Salami, and Classic Margherita. Doughboys Pizza and other companies provide restaurant-quality pizzas in the frozen food sector, with regular frozen pizza being a budget-friendly alternative.
Regular frozen pizza consists of a crust, pizza sauce, and cheese, with tomato sauce being the standard topping. Its affordability makes it popular among budget-conscious consumers, despite its lack of customization options and less soft crust compared to premium and gourmet varieties.
Get a glance at the market share of various segments Request Free Sample
The regular frozen pizza segment accounted for USD 9.85 billion in 2018 and showed a gradual increase during the forecast period.
North America is estimated to contribute 47% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
For more insights on the market share of various regions Request Free Sample
The market has witnessed significant growth due to the increasing demand for convenient, ready-to-eat meals in response to hectic modern lifestyles. Frozen pizza manufacturers employ various freezing technologies, such as impingement freezing, hydro-fluidization freezing, high-pressure assisted freezing, and magnetic resonance-assisted freezing, to ensure the preservation of natural ingredients' nutritional value. Freezing processes play a crucial role in maintaining the freshness of meat toppings, such as anchovies, and vegetable toppings, including capsicum, onion, tomato, mushroom, peppers, and seasonal vegetables. Frozen pizza brands, like Celentano Brothers and Totino, use natural ingredients to cater to consumers seeking healthier versions of this Italian dish.
Warehouse management and energy consumption are essential aspects of frozen pizza production. Liquid nitrogen is often used for rapid freezing, ensuring minimal damage to the food's structure. Frozen pizza manufacturers invest in advanced technologies to optimize energy consumption and maintain consistent product quality. Fresh pizza's leavened wheat-based dough, cheese, tomatoes, and various toppings are carefully treated and frozen to preserve their taste and texture. The frozen pizza industry continues to evolve, offering a diverse range of options, from classic pizzas with meat and vegetable toppings to more innovative, gourmet varieties.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
New product launches are the key driver of the market. In today's fast-paced world, the convenience of frozen pizza continues to appeal to various consumer segments, including working individuals, students, and working mothers. Market companies have responded to this trend by introducing innovative and healthier options to cater to diverse dietary restrictions and preferences. For instance, the rise of whole-grain crusts, gluten-free crusts, and cauliflower crusts has enabled consumers to reduce waste and make healthier choices. Caulipower LLC (Caulipower) launched three new frozen pizza products in March 2020, featuring a crust made from cauliflower. Similarly, in October 2022, Cappello introduced a low-carb lifestyle, uncured pepperoni pizza with real-food ingredients, available in varieties such as Roasted Red Peppers and Italian Sausage, Uncured Pepperoni, and Whole Milk Mozzarella Cheese.
Further, these new products cater to the growing demand for healthier and more convenient frozen food options. However, it is essential to be mindful of the long-term effects of unhealthy consumption, such as cardiovascular diseases and increased cholesterol levels, which can have negative health consequences. Retail stores and online delivery options have made these new products readily available, further enhancing their appeal. Moreover, retail chains have started offering seasonal dishes, such as Thanksgiving Pizza with sweet potatoes, green beans, cranberries, gravy sauce, crispy onions, and various cheeses, adding to the variety and excitement of the market.
Growing consumer inclination for vegan frozen pizza is the upcoming trend in the market. In today's fast-paced world, convenience has become a significant factor in food choices for working individuals, students, and working mothers. Frozen pizza, with its ease of preparation and long shelf life, has gained popularity among consumers with busy schedules. However, health-conscious consumers are increasingly seeking healthier options, such as whole-grain crusts, gluten-free crusts, and cauliflower crusts, to reduce the negative health consequences of unhealthy consumption. Retail stores and retail chains are responding to this trend by offering a wider range of frozen pizza options, including vegan choices. Vegan consumers, who avoid animal-based products due to ethical or health reasons, are particularly interested in vegan frozen pizza.
Moreover, these plant-based pizzas offer health benefits, such as lower risk of cardiovascular diseases and cholesterol levels, and are rich in essential nutrients like folate, magnesium, potassium, vitamin A, vitamin C, and vitamin E. New vegan frozen pizza products are being introduced to cater to this growing demand. Moreover, the convenience of these products is further enhanced by online delivery options, making them accessible to consumers who may not have the time or ability to visit retail stores. During special occasions, such as Thanksgiving, consumers may opt for seasonal dishes, such as sweet potato, green beans, cranberries, gravy sauce, crispy onions, and cheeses like mozzarella and cheddar, to add variety to their frozen pizza choices.
Overall, the market is evolving to meet the diverse dietary restrictions and preferences of consumers, offering a range of crusts, calorie and carbohydrate counts, and protein values.
Product recalls is a key challenge affecting the market growth. In today's fast-paced world, the convenience of frozen pizza continues to appeal to various consumer groups such as working individuals, students, and working mothers. The market caters to diverse dietary restrictions with offerings like whole-grain crusts, gluten-free crusts, and cauliflower crusts. Retail stores and online delivery options make these products easily accessible. However, the convenience of frozen pizza consumption may lead to unhealthy habits with potential long-term effects on cardiovascular diseases and cholesterol levels. Negative health consequences can arise from the low nutritional value and high calorie, carbohydrate, and fat content. Vegan options are available for those with specific dietary needs.
Moreover, manufacturers source raw materials from third-party suppliers, and improper handling can adversely impact product safety and quality, potentially leading to recalls and damage to brand reputation. New products continue to emerge, including seasonal dishes like Thanksgiving Pizza with sweet potatoes, green beans, cranberries, gravy sauce, crispy onions, mozzarella cheese, and cheddar cheese.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Aldi Stores Ltd. - The company specializes in the sale and distribution of high-quality frozen pizzas, catering to the ever-growing demand for convenient and delicious meal solutions for consumers.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is witnessing significant growth due to the increasing demand for convenient meal options. With the availability of advanced freezers and cold chain logistics, extended storage periods allow consumers to purchase and store frozen pizzas for future use. However, temperature fluctuations during transportation and storage can impact the taste and quality of the pizza. Health-conscious consumers are increasingly seeking frozen pizzas with improved nutritional content, including reduced sodium, saturated fats, and artificial additives. Seasonal fluctuations, particularly during winter, boost the demand for frozen pizzas as they offer a quick and easy meal solution. Ecommerce platforms and contactless grocery shopping have further fueled the growth of the market, making it more accessible to consumers.
Organic ingredients, whole grains, vegetarian, gluten-free, vegan varieties, and personalized options catering to individual preferences are gaining popularity. Frozen pizzas come in various sizes, including personal size and large size segments, catering to small households, portioned meals, social occasions, and cost-effectiveness. Toppings such as vegetable-based, plant-based meat alternatives, and nondairy cheese are increasingly being used to cater to vegetarians, vegans, and those following plant-based diets. The market is expected to continue growing as consumers seek convenient, flexible, and healthier meal options.
Market Scope |
|
Report Coverage |
Details |
Page number |
171 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.96% |
Market Growth 2024-2028 |
USD 5.96 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
4.64 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 47% |
Key countries |
US, UK, Germany, France, and China |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Aldi Stores Ltd., Amys Kitchen Inc., Atkins Nutritionals Inc., Bellisio Foods Inc., Bernatellos Foods, Cappellos, Caulipower LLC, CJ CheilJedang Corp., Conagra Brands Inc., Dr. August Oetker KG, General Mills Inc., Hansen Foods LLC, Iceland Foods Ltd., Nestle SA, Newmans Own Inc., Nomad Foods Ltd., Orkla ASA, Otsuka Holdings Co. Ltd., Palermo Villa Inc., and Piermen BV |
Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Get the report (PDF) sent to your email within minutes.
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.