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The Argentina fruits market size is forecast to increase by USD 146 million at a CAGR of 3.5% between 2023 and 2028. The market is experiencing significant growth due to the increasing preference for healthier dietary choices. E-commerce and online grocery shopping have become popular trends, enabling consumers to purchase a wide range of fruits, including exotic varieties, with ease. Packaging techniques, such as modified atmosphere packaging, ensure the freshness and longevity of fruits during transportation and storage. However, concerns over obesity and healthier diets have led to a growing demand for organic label fruit products. Consumers are becoming more conscious of food safety and are wary of fruit contamination. As a result, the market is witnessing a shift towards transparent labeling and traceability to build consumer trust.
The market is witnessing significant growth due to the increasing health consciousness among consumers. Fresh fruits are an essential component of healthy diets, as they provide essential nutrients and antioxidants. The market is driven by the demand for convenient and healthy food options. Fresh fruits are increasingly being used in the production of convenience food, such as pre-cut fruits and packaged fruits. These value-added products cater to the busy lifestyles of consumers, who prefer quick and easy food options. The use of innovative packaging techniques, such as modified atmosphere packaging, helps preserve the freshness of fruits and extend their shelf life. Chemicals and edible coatings are being used to enhance the shelf life and quality of fresh fruits. For instance, bananas are often treated with chemicals to prevent browning, while watermelon and apples are coated with edible films to maintain their freshness and prevent dehydration. The market for fresh fruits is also driven by the demand for organic and locally sourced fruits. Consumers are increasingly seeking out organic fruits, as they believe they are healthier and free from harmful chemicals. Local sourcing is also gaining popularity, as consumers prefer to support local farmers and reduce the carbon footprint of their food. The market is also witnessing growth in the e-commerce sector.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The non-organic segment is estimated to witness significant growth during the forecast period. In the dynamic world of food retail, the market for pre-cut and packaged fruits continues to thrive in the region. This sector caters to the increasing demand for healthy food options and the adoption of healthy eating habits. Innovative packaging solutions have played a significant role in the growth of this market, making it more convenient for consumers to incorporate fruits into their daily diets. Value-added products, such as fruit salads and fruit juices, have gained popularity due to their time-saving benefits and added nutritional value.
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The non-organic segment was the largest segment and was valued at USD 615.40 million in 2018. Locally sourced fruits and exotic varieties add diversity to this market, catering to consumers' preferences for seasonal and unique offerings. Organized retail, including supermarkets and hypermarkets, dominate the distribution channels for packaged fruits. The demand for non-organic fruits, which may include genetically modified fruits or those produced using chemical fertilizers and pesticides, is driven by their lower cost and wide availability. Hence, such factors are fuelling the growth of this segment during the forecast period.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Growing consumption of fruits to maintain healthier diet is notably driving market growth. In today's fast-paced world, the demand for convenient and nutritious food options has grown significantly. Fresh fruits have emerged as a popular choice for health-conscious consumers in Argentina, contributing to the country's overall social and economic well-being. Fruits are essential components of a balanced diet, providing vital vitamins and dietary fibers that aid in disease prevention, including cancer.
With the increasing recognition of their health benefits, fruit ingredients have gained popularity in various food applications. Modern packaging technologies, such as modified atmosphere and edible coatings, have extended the shelf life of fruits like bananas, watermelon, apples, and grapes, making them more accessible to consumers. These innovations have been instrumental in addressing the demand for fresh fruits as convenience foods. Chemical-free packaging solutions have also gained traction, ensuring the purity and freshness of the produce. Thus, such factors are driving the growth of the market during the forecast period.
Growing demand for organic fruit products in Argentina is the key trend in the market. In the realm of e-commerce and online grocery shopping, the demand for exotic fruits packaged using advanced techniques such as modified atmosphere packaging has seen significant growth. Consumers prioritize freshness and health in their dietary choices, leading to an increased preference for these fruits.
Obesity is a pressing concern, making the availability of healthy options more important than ever. Organic fruits, free from synthetic herbicides, fertilizers, and pesticides, are highly sought after. Their cultivation adheres to ecological processes and growth cycles tailored to local climates. Thus, such trends will shape the growth of the market during the forecast period.
Food contamination from fruits is the major challenge that affects the growth of the market. In the realm of food production and consumption, the risk of foodborne illnesses remains a significant concern. Contaminated fruits, such as Oranges, Mangoes, Guavas, and Pineapple, can harbor bacteria, viruses, parasites, toxins, and other harmful substances.
These contaminants can enter the supply chain through various means, including natural sources like marine biotoxins, cyanogenic glycosides, mycotoxins, and toxins found in poisonous mushrooms. Staple fruits, such as peach palm, may contain high levels of oxalates, which, with long-term exposure, can negatively impact the immune system and hinder normal development or even lead to cancer. Hence, the above factors will impede the growth of the market during the forecast period
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Biomac SRL: The company offers fruits such as berries, mangoes, melons, apples, pears, peaches and many more.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is a significant segment of the global food industry, catering to the growing demand for healthy and convenient food options. Fresh fruits are an essential component of a balanced diet, rich in essential vitamins, minerals, and antioxidants that contribute to overall health and well-being. Fresh fruits are consumed in various forms, including raw, juiced, or processed into shakes and other value-added products. The market offers a wide range of fruits, including bananas, watermelon, apples, grapes, oranges, mangoes, guavas, pineapple, and many more exotic varieties. Freshness is a critical factor in the market, and advanced packaging techniques such as modified atmosphere packaging and edible coatings are used to ensure the longevity of fruits. Innovative packaging solutions, including online channel sales and offline retail, have gained popularity in recent years, catering to the convenience-seeking consumers. Organic fruits are another growing segment of the market, with consumers increasingly preferring organic label products due to health consciousness and concerns over the use of chemicals in conventional farming. Locally sourced fruits and seasonal varieties are also popular, reducing the carbon footprint and supporting sustainable farming practices. Fruits are an integral part of various diets, including vegan and healthy eating habits, and their demand continues to rise as people become more health-conscious. The market is expected to grow significantly in the coming years, driven by the increasing demand for fresh, healthy, and convenient food options.
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Market Scope |
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Report Coverage |
Details |
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Page number |
130 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 3.5% |
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Market growth 2024-2028 |
USD 146 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
3.4 |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
AGRANA Beteiligungs AG, Biomac SRL, C H Robinson Worldwide Inc., Dole plc, Emelka SA, Establecimiento Fruticola Carleti SA, Fresh Del Monte Produce Inc, Fruteco SA, Greenyard NV, Kleppe S.A., KOLLA GmbH and Co. KG, Mario Cervi e Hijos SA, North Bay Produce Inc., Productores Argentinos Integrados S.A. (PAI S.A.), Productores Empacadores Argentinos SA, SA San Miguel AGICI y F, Salix Fruits, and Tres Ases S.A. |
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Market dynamics |
Parent market analysis, market report , market forecast , Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Technavio Analysis
3 Market Landscape
4 Market Sizing
5 Historic Market Size
6 Qualitative Analysis
7 Five Forces Analysis
8 Market Segmentation by Application
9 Market Segmentation by Distribution Channel
10 Customer Landscape
11 Drivers, Challenges, and Opportunity/Restraints
12 Competitive Landscape
13 Competitive Analysis
14 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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