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The functional chewing gum market size is projected to increase by USD 3.14 billion at a CAGR of 5.53% between 2023 and 2028. The market is expanding rapidly, driven by consumer demand for portability and convenience in dietary supplements. These gums offer a variety of benefits, including vitamins, minerals, and herbs for health enhancement. Products like immunity-boosting gum with Probiotic Bacillus Subtilis, tooth whitening gums, and oral health chewing gums targeting Streptococcus mutans are gaining popularity. Specialized gums such as energy gums, weight reducing gums, sleep gums, focus gums, and smoking cessation gums cater to specific needs. Innovations include nicotine gums for smoking cessation, oral care gums, and pain relief options. Functional gums also serve as effective drug delivery agents via the oral mucosa, with cannabigerol offering medicinal properties. This market segment addresses weight loss, hunger pains, and overall oral health, making it a versatile addition to consumer health products.
The market shows an Accelerated CAGR during the forecast period.
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The market is expanding rapidly, driven by consumer demand for portability and convenience in dietary supplements. These gums offer a variety of benefits, including vitamins, minerals, and herbs for health enhancement. Innovations include nicotine gums for smoking cessation, oral care gums, and pain relief options. They also serve as effective drug delivery agents via the oral mucosa, with cannabigerol offering medicinal properties. This market segment addresses weight loss, hunger pains, and overall oral health, making it a versatile addition to consumer health products.
One of the key factors driving the market growth is the increasing demand for nicotine gum in smoking cessation therapy. Tobacco smoke contains nicotine, which is highly addictive. In addition, there are several therapies to control the nicotine addiction caused by smoking tobacco; one such therapy is nicotine replacement therapy. Moreover, in nicotine replacement therapy, nicotine gum is used as a replacement for cigarettes to help smokers gradually reduce the amount of nicotine they used to consume daily from tobacco. Furthermore, individuals who use nicotine gum are less likely to gain weight after smoking cessation therapy. Nicotine gum offers fast relief from irritability, including mood swings and distractions, and reduces the urge to smoke. It reduces inconveniences that may occur during smoking cessation therapy. Hence, such factors are positively impacting the market. Therefore, it is expected to drive the market growth during the forecast period.
The recycling of chewing gum into new polymers is a primary trend in the market. The absence of efficient disposal techniques is one of the major challenges faced by the market. In addition, the governments of various countries, as well as local councils, spend millions of dollars to clean gum litter on streets. Furthermore, there is no real front-end solution in the market that addresses gum litter with a recycling solution. Thus, Anna Bullus decided to develop a recycling solution to reduce gum litter in the UK in 2009 and launched Gumdrop Ltd (Gumdrop)
Moreover, Gumdrop is the first company in the world to recycle chewing gum into a range of new polymers that can be used in the rubber and plastics industry. In addition, chewing gum is collected in Gumdrop bins distributed throughout the UK. Gumdrop also collaborates with manufacturers and companies globally to make products from recycled and processed chewing gum. Therefore, the recycling of chewing gum into new polymers will be a key trend influencing the growth of the market during the forecast period.
The lack of efficient chewing gum disposable techniques is one of the key challenges hindering market growth. Chewing gum is non-biodegradable since it is manufactured from synthetic rubber. In addition, as there are no efficient disposal techniques, it is often found dropped onto the streets. Furthermore, cities and countries across the world are spending heavily to remove gum from the streets. Therefore, it is impossible to compost chewing gum, as it does not break down. The use of chemicals to break down chewing gum exudes a harmful odor.
Moreover, chewing gum litter is a global problem, and governments across the world are spending millions of dollars every year to clean up sticky gum on the streets. For instance, in March 2018, the Local Government Association of the UK suggested that a chewing gum tax should be introduced to help pay for cleaning up the streets in the UK. Thus, improper disposal techniques of chewing gums pollute the environment and are thus considered a hazard. Thus, this may lead to an increase in tax, which will impede the growth of the market during the forecast period.
The oral health gum segment is estimated to witness significant growth during the forecast period. Chewing sugar-free oral health gum is one of the ideal options to prevent tooth decay as these help in increasing saliva flow, thereby minimizing plaque acid. In addition, chewing oral health gum enhances tooth enamel. Moreover, it stimulates more saliva, which helps in avoiding issues and discomfort associated with dry mouth.
The oral health gum segment was the largest segment and was valued at USD 3.15 billion in 2018.
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Furthermore, the oral health benefits of chewing gum are increasing the consumption of this type of gum in the global market. Factors such as the market players offering a wide variety of products is significantly contributing to the growth of the market. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
APAC is estimated to contribute 39% to the growth of the global market during the forecast period
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Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. China, Japan, and India are among the key countries significantly contributing to the market in APAC. Cipla Inc. is among the prominent market players operating in the region. Some of the various uses include improving memory; reducing stress; increasing focus, alertness, and concentration; managing weight; and improving oral health. In addition, consumers in the region are gaining awareness about the benefits of it, which is driving the demand in the region.
Moreover, the governments in India, China, Japan, Australia, Indonesia, South Korea, Bangladesh, Vietnam, and other countries across APAC imposed stringent lockdowns to prevent the spread of COVID-19 disease. However, operations in retail outlets including supermarkets and convenience stores have also resumed. This is expected to increase the demand for chewing gum from these retail outlets in APAC. Additionally, several market players in the market are offering their products through online platforms to increase their market reach. Such factors are expected to drive the growth of the APAC during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and analysis.
The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about Key companies, including:
AB Natural Base SA CV, Cipla Inc., Cloetta AB, Federation of Migros Cooperatives, Ford Gum Inc., Gumlink Confectionery Company AS, Hager and Werken GmbH and Co. KG, Johnson and Johnson Services Inc., JOYRIDE, Makers Row Inc., Mars Inc., MD E GUM SRL, Med CBDX, Mondelez International Inc., Per Os Biosciences LLC, Perfetti Van Melle Group BV, Simply Gum Inc., The Hershey Co., Think Gum LLC, and WUG Functional Gums SL
The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD billion " for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
Nicotine Gum Market: Nicotine Gum Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Germany, France, China, UK - Size and Forecast
Natural Gum Market: Natural Gum Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, China, India, Germany, UK - Size and Forecast
Gum Arabic Market: Gum Arabic Market Application, Source, and Geography - Forecast and Analysis
The market is evolving, offering convenient food products with diverse flavors like berry and cherry flavor. Health-conscious consumers seek natural and clean-label products featuring xylitol and stevia. CBD gummy industry innovations, including CBD gummies and CBD-infused gums, target stress and depression relief. Therapeutic chewing gums with cannabidiol and personalized formulations address issues like obesity, menopause, and acne treatment. Emerging brands focus on preventive healthcare, utilizing ingredients like Vitamin C, Vitamin E, and Vitamin D3 for benefits like memory-enhancing properties and anti-aging.
Furthermore, medical chewing gums aid in conditions such as lung cancers and breast cancers, acting as drug delivery agents via the gastrointestinal tract. Online stores and e-commerce platforms, supported by digital marketing channels, expand reach to the youth population and those seeking low-calorie diets. Retail stores and pharmacies remain key distribution channels for these innovative, sugarless gums promoting weight management and appetite control.
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Market Scope |
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Report Coverage |
Details |
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Page number |
173 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.53% |
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Market Growth 2024-2028 |
USD 3.14 billion |
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Market structure |
USD Fragmented |
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YoY growth 2023-2024(%) |
5.16 |
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Regional analysis |
APAC, Europe, North America, Middle East and Africa, and South America |
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Performing market contribution |
APAC at 39% |
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Key countries |
China, US, Japan, Germany, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
AB Natural Base SA CV, Cipla Inc., Cloetta AB, Federation of Migros Cooperatives, Ford Gum Inc., Gumlink Confectionery Company AS, Hager and Werken GmbH and Co. KG, Johnson and Johnson Services Inc., JOYRIDE, Makers Row Inc., Mars Inc., MD E GUM SRL, Med CBDX, Mondelez International Inc., Per Os Biosciences LLC, Perfetti Van Melle Group BV, Simply Gum Inc., The Hershey Co., Think Gum LLC, and WUG Functional Gums SL |
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Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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