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The gift card market size is forecast to increase by USD 1.1 billion at a CAGR of 14.46% between 2023 and 2028. The market is experiencing significant growth, driven by the expansion of the e-commerce sector and the increasing popularity of open-loop gift cards. The e-commerce industry's growth has led to a rise in online gift card sales, providing consumers with greater convenience and accessibility. Open-loop gift cards, which can be used like debit or credit cards, offer additional benefits such as longer expiration dates and the ability to be reloaded. However, there are challenges to the market's growth, including the risk of fraud and security concerns, as well as the additional loss of money for consumers when purchasing gift cards with a fee. Despite these challenges, the market is expected to continue its growth trajectory, fueled by consumer demand and technological advancements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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