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The Italy gift cards market size is forecast to increase by USD 3.61 billion, at a CAGR of 9.6% between 2024 and 2028. The market is experiencing significant growth, driven by the widespread adoption of financial technology and the increasing trend of using gift vouchers for store transactions instead of cash payments. The convenience and flexibility offered by gift cards have made them a popular choice for consumers, particularly during festive seasons and special occasions. However, the use of gift cards also comes with risks, such as the loss or theft of physical cards, which can result in financial losses for both consumers and retailers. To mitigate these risks, the market is witnessing an increase in demand for secure digital gift cards and recyclable bio-based plastic gift cards. Despite these advancements, the perception of gift cards as impersonal gifts remains a challenge for market growth. Nevertheless, the market is expected to continue its upward trajectory, driven by the convenience and flexibility offered by gift cards and the increasing acceptance of financial technology in everyday transactions.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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