Global American Whiskey Market 2016-2020

Market overview of the global American whiskey market

As per Technavio analysts, the global American whiskey market will grow at a CAGR of approximately 6% in terms of volume between 2016 and 2020. The US was the largest market for American whiskey in terms of volume during 2015. Growing urbanization, rising disposable income, and changing consumer demographics are factors that will likely fuel the growth of the global American whiskey market until 2020. The rising consumer demand for authentic products that have a high product value, such as rye whiskeys and small batch bourbons, will also exert a positive growth impact on the market during the forecast period. An increase in the demand for new flavors such as cherry-infused whiskey flavor is expected to fuel the growth of the global American whiskey market until 2020.

Companies are boosting their sales by adopting new marketing strategies and driving campaigns for increasing the awareness about their products in the market. Brown-Forman, one of the leading players in the market, have adopted a strategy of educating the bar staff and consumers about the American whiskey segment. In line with this, the company launched a campaign under the name "Welcome to the World of American Whiskey: The Story of Man and Oak" in 2015 in the UK.

Segmentation by distribution channel and analysis of the global American whiskey market

• Supermarket and hypermarkets
• On-trade
• Specialty retailers
• Others