The infographic below contains key findings from our analysis of the printer supplies market   

Overview of the printer supplies market

The global printer supplies market research predicts the market to reach a value of more than USD 33 billion by 2020. The increasing demand for inkjet and wireless printers is one of the primary printer supplies market drivers. The recent technological advances in the inkjet printing technology, including the invention of UV-curable inkjet printers, have resulted in greater speed, lower production costs, and a wider range of applications. Moreover, these technological innovations have made inkjet printers highly suitable for industrial scale production, particularly when buying criteria such as quality, cost, and durability is concerned. Also, the increasing demand for PCs and laptops in offices has a direct impact on the demand for printers. 

In this printer supplies market analysis, factors such as the growing demand for digital printing will impel this market’s growth prospects over the next four years. The rapid replacement of traditional printing methods with digital printing is anticipated to contribute to this market’s growth over the predicted period. In digital printing, there is no need to replace printing plates while plates have to be repeatedly replaced in traditional printing methods. 

Want a bigger picture? Try a FREE sample of this report now!

See the complete table of contents and list of exhibits, as well as selected illustrations and example pages from this report.

Segmentation by type of sales and analysis of the printer supplies market

• OEM
• Aftermarket

During 2015, the OEM segment accounted for more than 82% of the printer supplies market share in terms of revenue. Factors such as the customer’s perception that OEM supplies are reliable, durable, and of high quality will lead to its augmented adoption until the end of 2020.

Geographical segmentation and analysis of the printer supplies market

• Americas
• APAC
• EMEA

In terms of geography, the Americas dominated the printer supplies market accounting for a market share of more than 38% during 2015. The Americas made a significant contribution to the global market revenue because of the on-going demand for inkjet printers and color laser printers in the region, particularly the US. 

Competitive landscape and key vendors

The global printer supplies market is highly competitive owing to the presence of several well-diversified players. Vendors in the market compete on the basis of technology, pricing, distribution channels, and global presence. As the market is saturated and is moving towards consolidation, M&A is one of the strategies followed by most companies to increase their geographical presence, technical expertise, and sales revenue.

According to the printer supplies market forecast, the key vendors in this market are -

• Brother
• Canon
• HP
• Seiko Epson
• Kyocera
• Lexmark International
• Ricoh

Get more value with Technavio’s INSIGHTS subscription platform! Gain easy access to all of Technavio’s reports, along with on-demand services. Try the demo

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global printer supplies market?
• What are the key market trends impacting the growth of the global printer supplies market?
• What are the challenges to market growth for the global printer supplies market?
• Who are the key vendors in the global printer supplies market?
• What are the market opportunities and threats faced by the vendors in the global printer supplies market?
• What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
• What are the key outcomes of the five forces analysis of the global printer supplies market?

Want to dial in on a specific region or segment? We can help! Our analysts can customize this market research report to meet your requirements. Get in touch