Global Inbuilt Storage Set-top Boxes Market 2016-2020

Outlook of the global inbuilt storage set-top boxes (STBs) market

Technavio’s market research analyst has estimated the global inbuilt storage set-top boxes (STBs) market to grow at a CAGR of more than 2% by 2020. Much of this market’s moderate growth rate can be attributed to the introduction of governmental mandates that necessitate STB installation. The aim of such a directive is to bring a greater level of financial transparency to the cable TV industry, which is largely an unorganized sector. The digitization of TV networks is another noteworthy factor that will impel the prospects for growth in this market. Digitization of TV networks has become increasingly prominent owing to the advent of government mandates, which necessitate the installation of STBs in countries like India and China, where a large volume of TVs are sold. This process of digitization will augment the demand for STBs as it will offer benefits like the availability of a wide range of channels and better picture quality to the consumers.

The rising number of pay TV subscribers is an important factor that will drive growth in this market during the predicted period. The pay TV subscribers are the largest revenue contributors for the global STBs market, and an increase in their number will be further aided by the advent of rapid digitization. Digitization will bring about an increase in the number of pay-TV subscribers, as subscription-based TV services are more accessible in the digital platform than in the analog platform. Due to the increasing popularity of pay TV services, a greater number of households are likely to install STBs or upgrade their existing systems to avail the advanced services of pay TV subscription.

Segmentation by application and analysis of the inbuilt storage STBs market

• Satellite STBs
• Cable STBs
• IP STBs
• Hybrid STBs