Global Depilatory Products Market 2016-2020

Outlook of the depilatory products market

According to the analysts at Technavio, the global depilatory products market is envisaged to witness steady growth and will post a CAGR of more than 6% over the predicted period. The increasing demand for DIY hair removal methods is a key factor driving the growth prospects of this market over the next four years. Preferences for salons is declining, particularly for regular use, with people increasingly choosing cost-effective DIY methods of removal of unwanted hair. Moreover, most hair removal creams have moisturizing and skin smoothening properties, leading to their increasing popularity. Additionally, DIY kits are readily available to cater to the requirements of on-the-go customers. For example, Helix Threadease Hair Removal System and the Tweezerman Mini Slant Tweezer are affordable options that easily fit in makeup boxes.

Increasing demand for natural and organic products is one of another trend of this market in the coming years. The presence of harmful chemicals in regular depilatory products has significantly affected its acceptance among consumers around the world. Most chemical hair removal products have sodium hydroxide and calcium thioglycolate as key ingredients that help remove hair faster. Also, chemicals like thioglycolic acid, calcium hydroxide, sodium hydroxide, and potassium hydroxide dissolve the bonds holding the keratin molecules in hair, thereby hastening the process of hair removal. However, such chemicals can be harmful to the body, especially as these products are meant for repeated use over a regular period. This has led to consumers looking out for alternative products with natural ingredients that are safe for long-term usage. For instance, amber gel offers hair removal creams that contain extracts of natural ingredients and are safe for use for people with conditions like varicose veins and eczema.

Product segmentation and analysis of the depilatory products market

• Hair removal creams, waxes, and wax strips
• Women’s blades and razors
• Women’s electronic hair removal devices