Global Crackers Market 2017-2021

Overview of the global crackers market

Research analysis on the crackers market identifies the growing demand for healthy snacks due to consumer changing taste and preference as one of the primary factors for market growth. With the increasing preference of the consumers towards replacing their routine meals with snacks and the awareness towards eating foods with healthy high-quality ingredients, the recent years witnessed a considerable increase in the demand for healthy snack foods. This increases the demand for snack crackers since they have healthy ingredients. Additionally, manufacturers are also focusing on offering crackers in different flavors. For instance, Way Better Snacks recently introduced crackers in four different flavors such as Rosemarry Me and Olive Oil, Back in Black Bean and Salsa, Beyond the Sea Salt and Cracked Pepper, and Mustard and Cheddar Way Better. This will further increase the demand for healthy crackers, which will subsequently drive the market's growth prospects in the coming years. Technavio's market research analysts predict that this market will grow at a CAGR of more than 10% by 2021

The Americas will be the highest revenue contributor to the crackers market during the estimated years and this mainly attributes to the growing preference for healthy snacks from consumers in this region. The US witnesses the major demand for crackers in this region and Argentina, Bolivia, Brazil, and Chile are the leading consumers of crackers in South America.

Competitive landscape and key vendors