Overview of the global agility training equipment market

According to Technavio’s market research analyst, the global agility training equipment market is likely to grow at a moderate CAGR of over 3% by 2020. The advent of new variants of agility training equipment with enhanced features is a key factor leading to the growth of this market. To meet end-user requirements, manufacturers of agility training equipment have been compelled to focus on product innovation. Multi-functionality is one of the key features that attracts significant consumer interest. For instance, the Champion Hurdle Cone Set from DICK’S Sporting Goods offers the functions of an agility hurdle, but with the added advantage of height adjustment in accordance with the height of the cone on which it is fitted.

The sports equipment market in developed countries such as the US, Japan, the UK, Germany, South Korea, Australia, and France are nearing maturity. Consequently, these markets are growing at rates slower than that of the global sports equipment market. During the forecast period, the agility training equipment market in Europe will be the largest, especially when compared to other regions. Social media campaigns, sponsorship of sports teams, and celebrity endorsements are the three primary marketing initiatives that help in the strong growth of this market in Europe during the predicted period.

Competitive landscape and key vendors

This market is characterized by the presence of both regional and international vendors and is highly competitive. In addition to conducting sales through brick-and-mortar retail stores, players in this market space also distribute their products through e-retail platforms. Regional vendors that have a significant presence in their respective markets include CHAMPRO Sports and Pivotal 5.

Top vendors in this market are -

• BSN Sports
• Champion Sports
• KwikGoal
• Pro Performance Sports
• Tandem Sport

Other prominent vendors analyzed in this market research are Aosom, CHAMPRO Sports, Pivotal 5, and Sports Invasion.

Segmentation by product category and analysis of the agility training equipment market

• Ladders
• Cones
• Hurdles
• Poles
• Rings and bells

According to this market research report, the agility ladders segment will be the largest product category during the estimated period. Globally, the demand for agility ladders has been growing among athletes who participate in team sports such as football, rugby, basketball, and hockey. Some of the agility ladders popular in the global market are Fixed Rung Agility Ladder from BSN Sports, Agility Footwork Ladder from Tandem Sport, Hi Vis Agility Ladder and Sports Training Agility Ladder from KwikGoal, and Indoor Agility Ladder and Deluxe Speed Agility Ladder from Champion Sports.

Segmentation by retail format and analysis of the agility training equipment market

• Specialty sports retailers
• Hypermarkets, supermarkets, and warehouse clubs

The specialty sporting goods retailers segment is estimated to be the largest market segment during the forecast period and is also anticipated to be the highest revenue generating retail format by the end of 2020. The increasing popularity of sports goods and equipment specialty retail stores has been a key driving factor for the growth of this market segment. Operating their own retail outlets enables manufacturers and distributors to plan their budgets for marketing, advertising, promotions, brand building, training, and IT support. The effective use of these operations allows them to reach out to consumers on their own rather than depending on independent retailers to sell their products.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global agility training equipment market?
• What are the key market trends impacting the growth of the global agility training equipment market?
• What are the challenges to market growth?
• Who are the key vendors in the global agility training equipment market?
• What are the market opportunities and threats faced by the vendors in the global agility training equipment market?
• Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
• What are the key outcomes of the five forces analysis of the global agility training equipment market?

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