Global Adaptive Content Publishing Market 2016-2020

Overview of the global adaptive content publishing market

Technavio’s market research analyst predicts the global adaptive content publishing market to grow at an impressive CAGR of close to 22% during the forecast period. Due to increasing collaborations with universities, the market for adaptive content publishing will have a positive outlook over the forecast period. Not only is the content being digitized but publishers are also working on developing technical and non-technical courses while keeping course requirements in mind. Factors like the growing need to increase the credibility of online courses and the rising demand for graduates with strong employability prospects will lead to the development of various technical and non-technical courses. These factors have compelled several universities to adopt learning platforms, which help students to grasp concepts easily and reduce assessment time. This increase in the collaboration between publishers and educational institutions will result in the growth of this market during the estimated period.

In this industry research report, the analysts have estimated factors like the increasing utilization of video-based content in adaptive systems to propel the prospects for market growth until the end of 2020. Video as a digital content is a powerful tool that can be used to deliver custom-made and exceedingly relevant study material that engages and entertains students in a classroom. Visual learning is extensively used in the K-12 segment, for both technical and non-technical topics as it helps in better content retention. Consequently, numerous adaptive learning platform players, such as Grockit, are integrating video-based content into their system, which in turn will be beneficial for the growth of the global adaptive publishing content market.

Segmentation by course type and analysis of the adaptive content publishing market

• Technical
• Non-technical