Outlook of the software license management market
Technavio’s market research analyst predicts that the global software license management market will grow steadily at a CAGR of nearly 9% during the forecast period. Large IT enterprises like Microsoft, Accenture, and IBM are required to comply with relevant laws and regulations, non-adherence of which can cause heavy penalties. These enterprises appoint a group of attorneys to deal with the software license compliance. The attorneys meet up with the software vendors to negotiate the penalties in case of out of licensing compliance. But this process is generally expensive and time-consuming. The increase in audit activities is one of key factors leading to the growth of this market. The license management solutions safeguards an organization against license compliance audits by providing information on the actual data usage of the software. This process allows enterprises to control unnecessary expenses and overcome potential threats from software vendors. The software management tools, also, increase the operational transparency to prevent litigation costs associated with software misuse.
According to this market study, EMEA is expected to lead the market with a total market share of more than 45% by 2020. The enterprises in the EMEA region are highly aware of compliances and risk associated with the use of software licenses. Major countries like Spain and Italy are using licensed software due to increasing compliance towards software licensing and hefty fines due to piracy. This will, in turn, lead to the market growth of software license management in this region in the next four years.
Competitive landscape and key vendors
The global software license management market is fragmented due to the presence of top vendors like SafeNet and Flexera Software. This market has great potential for growth and provides a number of strategic opportunities for the software license vendors. The smaller vendors are also gaining market shares by differentiating themselves in terms of pricing and features. The large vendors are adopting the M&A strategy to improve their market presence and expand their geographical reach. As a result, these companies have ample opportunities to enter new markets and acquire advanced technologies.
Key vendors in the market are -
- Flexera Software
- Reprise Software
- SafeNet
- Snow Software
- Wibu Systems
Other prominent vendors in the market are Agilis, IBM, Inishtech, License4J, ManageEngine, Microsoft, Moduslink, Persistent Security, and X-Formation.
Segmentation by form factor and analysis of the software license management
- Hardware-based enforcement
- Software-based enforcement
The hardware-based enforcement segment of this market includes hardware keys like universal serial bus (USB) devices, which help vendors to manage their end user’s manage software licenses. The USB cannot be duplicated as the authority of using that hardware key remains only with the authorized person.
Segmentation by deployment model and analysis of the software license management
- Cloud
- On-premises
The on-premises segment dominated the software license management market in 2015, accounting for a total market share of more than 55%. However, the analyst at Technavio has observed that the market share for this segment will drop during the forecast period due to its high maintenance costs. It has also been observed that the vendors who do not offer cloud-based solutions will face increased competition in the coming years as businesses are preferring cloud over on-premises solutions.
Key questions answered in the report include
- What will the market size and the growth rate be in 2020?
- What are the key factors driving the global software license management market?
- What are the key market trends impacting the growth of the global software license management market?
- What are the challenges to market growth?
- Who are the key vendors in the global software license management market?
- What are the market opportunities and threats faced by the vendors in the global software license management market?
- Trending factors influencing the market shares in the Americas, APAC, and EMEA.
- What are the key outcomes of the five forces analysis of the global software license management market?
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