Outlook of the global food and salad dressings market

Technavio’s market research analysts have estimated the global food and salad dressings market to grow at a CAGR of more than 5% over the forecast period. The growing demand for food and salad dressings in different cuisines is one of the key factors driving the growth of this market in the coming years. Since consumers are eager to experiment with different cuisines and new flavors, it has led to the launch of several new products in the food and salad dressings market. Moreover, growing interest in experimenting with various types of foreign cuisines as well as ethnic cuisines has led to the purchase of different dressings. Also, an increasing number of health-conscious individuals who prefer healthy foods, like salads, will contribute to this market’s growth prospects in the coming years.

In this industry research report, the analysts have estimated factors such as the increasing number of private-label brands to spur the growth opportunities for this market over the predicted period. Several private-label brands for dressings such as Bay Valley Foods, Cheltan House, and Richelieu Foods offer a broad range of dressing products, the demand for which is growing significantly with the increase in organized retailing. Moreover, many vendors are entering this market by increasing their investments in perishable food products as private-label brands are perceived to be better and offer higher value for money than other branded purchases. Furthermore, many large retailers are also expanding into gourmet facilities offering ethnic flavors in this category, which in turn will foster growth in this market until the end of 2020.

Product segmentation and analysis of the food and salad dressings market

• Mayonnaise dressings
• Cream and cream-style dressings
• Vinaigrette dressings
• Tomato-based dressings

During 2015, the mayonnaise dressings segment dominated the market and accounted for more than 61% of the market share in terms of revenue. The availability of vegan variants of mayonnaise dressings is in high demand globally and the growing demand from increasing number of fast food restaurants are some of the factors driving the growth of the mayonnaise dressings segment until the end of 2020.

Geographical segmentation and analysis of the food and dressings market

• Americas
• APAC
• Europe
• MEA

During 2015, the Americas dominated the food and dressings market and is expected to reach more than USD 10 billion by the end of 2020. Factors such as the increasing popularity of ranch and vinaigrette flavors and a growing preference for private labels will contribute to the growth of this market in the Americas.

Competitive landscape and key vendors

The global food and salad dressings market is very dynamic in nature and is characterized by intense competition among the vendors. The vendors compete in terms of product differentiation, product pricing, quality, innovation, service, reputation, and distribution to gain an edge over their peers. Therefore, to survive and succeed in this competitive environment, it is imperative for the vendors to distinguish their product offerings through a unique value proposition.

The leading vendors in the market are -

• Dr. Oetker
• Kraft Heinz
• McCormick
• Unilever

Other prominent vendors in the market include American Garden, Annie's Homegrown, Cibona, Duke’s, Hidden Valley, Ken's Foods, Kenko Mayonnaise, Mrs. Bector's Cremica, Newman's Own, Oasis Foods Company, Remia, Stokes Sauces, and Tina.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global food and salad dressings market?
• What are the key market trends impacting the growth of the global food and salad dressings market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the vendors in the global food and salad dressings market?
• Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
• What are the key outcomes of the five forces analysis of the global food and salad dressings market?

Technavio also offers customization on reports based on specific client requirement.

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