Global Badminton Equipment Market 2016-2020

Overview of the badminton equipment market

According to the analysts at Technavio, the badminton equipment market is envisaged to grow steadily at a moderate CAGR of more than 2% over the forecast period. One of the most important factors driving the growth of this market is the rising interest in badminton among children aged between 5 and 12 years. This has led to several schools and colleges providing their students with the required training for badminton and encouraging them to participate in events and tournaments. For instance, the American Badminton Center drives an initiative to promote the sport in Dallas and its suburbs. The increasing commercialization of badminton in many countries through advertisements, promotional campaigns, and digital marketing has further encouraged parents to enroll their children in badminton training facilities, thereby contributing to this market’s growth in the coming years.

In this industry research study, the analysts have estimated factors such as increasing popularity of online retail platforms to bolster this market’s growth over the forecast period. Although brick and mortar retail stores remain the primary channel for the sale of badminton equipment, online retailing is anticipated to experience rapid growth during the predicted period. Quick delivery services and competitive prices are the major factors for the growth of online retailing around the world. The increasing Internet penetration and growing consumer base of Internet sales, along with faster-shipping services and changing demands of consumers, will play a significant role in the growth of this market over the next four years.

Segmentation by retail formats and analysis of the badminton equipment market

• Specialty and sports stores
• Department and discount stores
• Online retail