Global Baby Laundry Detergent Market 2016-2020

Overview of the global baby laundry detergent market

Technavio’s market research analyst predicts the global baby laundry detergent market to grow at a CAGR of around 4% by 2020. The manufacturers in the market are coming up with green laundry products that have biodegradable components such as natural washing soda, coconut oil- and mineral-based surfactants, and plant-based enzymes. Most of these detergents also perform well at low water temperatures, minimising the need to use hot water for washes, and ensure low energy consumption. Some green laundry products offered by leading players are Persil Bio by Henkel, OMO Green by Unilever, and Gain Flings by P&G. Another development in the market is the introduction of laundry pods which are convenient to use and are compatible with most kinds of washing machines. Owing to the safety concerns regarding their usage, the manufacturers have also taken protective measures such as changing the product packaging to protect children. With the increasing launch of detergents suitable for baby skin, the market will witness huge growth in the coming years.

APAC will be the fastest-growing region in the baby laundry detergent market and is likely to grow at a CAGR of more than 5% by 2020. Factors such as the growing population, the availability of improved facilities and products for hygiene and sanitation, and increasing awareness of the harmful effects of chemicals used in daily use products have propelled the use of safe laundry care products, especially for babies. The growing demand for high quality hand-wash detergents for washing machine usage will boost the demand for baby laundry detergents in APAC over the forecast period.

Competitive landscape and key vendors