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The global retail IT spending market is expected to grow steadily and record a CAGR of close to 4% during the forecast period. The increased need to find customer insights from a large pool of structured and unstructured data is a major driver for investment by retailers on big data analytics technology.
The IT spending on retail industry research report also covers the role of SMAC technology in shaping the growth of the market. Retailers focus on right product assortment for the right stores, depending on the store's attributes, local customer demand, and product preference. Technavio expects analytics platforms to quickly gain popularity among CMOs as a secure and easy to use option. With this, IT spending in retail is expected to significantly improve customer satisfaction in the upcoming four years.
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by application
PART 07: Geographical segmentation
PART 08: Key leading countries
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Market trends
PART 14: Vendor landscape
PART 15: Key vendor analysis
PART 16: Appendix
PART 17: Explore Technavio
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