Overview of the global RTLS in sports market

Market research analysts at Technavio predict that the global RTLS in sports market will grow steadily during the next four years and post an impressive CAGR of more than 36% by 2020. This market research analysis identifies the increased use of RTLS for indoor asset tracking as one of the primary growth factors for this market. Mainly used for asset tracking by the sports industry, RTLS helps enterprises increase their efficiency and reduce costs. Though several enterprises currently depend on cellular networks and satellites asset tracking, the limited signal strength makes it difficult to track assets in the indoor environment. This will result in increasing the demand for low-cost RFID tags for asset tracking. Moreover, the RFID transponders already available in the market ensure continuous traceability. This will enhance the usage of RTLS-based devices to measure distance travelled, speed, and other fitness activities, in turn, boosting their adoption in asset tracking.

This market research and analysis estimates that in terms of geographical regions, the Americas will be the major revenue contributors to the RTLS market throughout the next four years. The US will contribute to the major revenue shares, where the increased adoption of RFID tags will aid in the growth of the market. Also, the increasing adoption of RFID tags by the sports industry in other major countries in the region such as Canada, Mexico, and Brazil will also boost the market’s growth prospects in the Americas in the next four years.

Competitive landscape and key vendors

The market consists of a very few RTLS value chain providers. However, the rise in usage of RTLS in the sports sector has resulted in the entry of several new players, which has intensified the level of competition among RTLS vendors. Due to the development of advanced technological solutions and the maturity of Wi-Fi and cellular-based technologies for RTLS solutions, several IT solution providers will start acquiring SMEs. Analysts predict that the market will witness the emergence of several new vendors and will also witness an increase in the number of M&As during the next four years.

The leading vendors in the market are -

• Catapult Sports
• ChyronHego
• Quuppa
• STATSports
• Zebra

The other prominent vendors in the market are AeroScout, Awarepoint, Bespoon, Decawave, HID, Identec Solutions, Idolink, Kinexon Precision Technologies, Mojix, OATSystems, Plus Location Systems, Q-Track, Sewio, ThingMagic, and Tyco Security Products.

Segmentation by solution and analysis of the RTLS in sports market

• Systems
• Tags

During 2015, the systems segment accounted for the major revenue shares and dominated this market. RTLS systems include location sensors, location readers, network infrastructure, and application software/middleware and are used in various applications such as asset tracking and sports performance tracking.

Segmentation by technology and analysis of the RTLS in sports market

• RFID
• Wi-Fi
• Barcodes and QR codes

This market study estimates that the RFID segment will account for the major market shares and dominate the market throughout the predicted period. The increasing adoption of RFID tags and the intense competition among the vendors will result in reducing the cost of RFID tags, which will subsequently result in the growth of the market segment in the coming years.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global RTLS in sports market?
• What are the key market trends impacting the growth of the global RTLS in sports market?
• What are the challenges to market growth?
• Who are the key vendors in the global RTLS in sports market?
• What are the market opportunities and threats faced by the vendors in the global RTLS in sports market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global RTLS in sports market?

Technavio also offers customization on reports based on specific client requirement.

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