Global Fresh Milk Market 2016-2020

Outlook of the global fresh milk market

Technavio’s market research analysts have estimated the global fresh milk market to grow at a steady CAGR of more than 3% over the forecast period. Increasing milk production worldwide is one of the key factors driving the growth of this market. The abolished milk quota by the European Union and an increase in the number of dairy cows around the globe have led to an increase in production of milk. The milk market in the EU was regulated by a quota system whereby every member state had a national production quota. Any member state that exceeded its quota was required to pay a penalty to the EU. This system finally abolished in April 2015 which will directly impact the global milk production in a positive manner, thereby, spurring the growth of the fresh milk market in the coming years.

In this industry research report, the analysts have estimated factors such as the introduction of new flavors to bolster this market’s growth over the predicted period. Vendors are expanding their flavor portfolio by introducing new flavors, for instance, in March 2016, Prairie Dairy Farms launched two new flavors, strawberry créme and orange crème, of its Peeps flavored milk. Similarly, Natrel introduced new flavors such as maple, caramel latte, and dark chocolate to its flavored milk segment.

Product-based segmentation and analysis of the fresh milk market

• Flavored
• Unflavored