The infographic below contains key findings from our analysis of the pharmaceutical labeling market   

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Overview of the pharmaceutical labeling market

The global pharmaceutical labeling market research predicts the market to grow at a CAGR of more than 4% over the forecast period. Color printing enables organizations to market their brands effectively to customers by emphasizing and focusing on the key features of the products. The proliferation of communication messages directed toward identical customer segments by different companies has led to increasing difficulty in customers identifying brands of a particular company. To overcome such problems, vendors are increasingly focusing on color inkjet printing as it helps the customer understand and retain the communication message on the label.

In this pharmaceutical labeling market analysis, factors such as the recent advances in technology are predicted to spur the growth prospects of the market over the predicted period. The global pharmaceutical labeling market has witnessed many innovations and technological advancements in the last few years. Besides the traditional water-based technology and hot-melts technology, several new technologies like ultra-barrier technology have emerged in the market. This technology enables the use of a transparent ultra-barrier film with low water and oxygen transport rates that meet the needs of new products employing organic light-emitting diodes.

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Segmentation by label types and analysis of the pharmaceutical labeling market

• Pressure-sensitive labels
• Glue-applied labels
• Sleeve labels
• In-mold labels

During 2015, the pressure sensitive labels segment dominated the market and accounted for more than 71% of the pharmaceutical labeling market share. Paper, coated paper films, and plastic films are the most commonly used materials to manufacture pressure-sensitive labels. These labels are convenient to use, are available in different designs and patterns, and are versatile. 

Geographical segmentation and analysis of the pharmaceutical labeling market

• APAC
• Europe
• North America
• ROW

In terms of geography, North America led the global pharmaceutical labeling market and is expected to reach close to USD 917 million by 2020. Factors such as the flexibility provided to manufacturers in terms of performance and design and increasing importance for enhanced shelf life and better visibility of product in pharmaceutical retail outlets are likely to contribute to this market’s growth in North America.

Competitive landscape and key vendors

The global pharmaceutical labeling market is highly competitive and is characterized by the presence of both well-diversified global and regional players. The vendors compete on the basis of product price, design, product innovation, product line, and quality and service. Moreover, they are investing in research and development to develop advanced packaging and labeling solutions. The competitive environment is expected to intensify with an increase in product extensions, innovations in technology, an increase in product extensions, and mergers and acquisitions.

According to the pharmaceutical labeling market forecast, the key vendors in this market are -

• 3M
• Avery Dennison
• Bemis
• CCL Industries
• Essentra
• LINTEC
• SATO Holdings

Other prominent vendors analyzed in this report are Advanced Labels, Advanced Labels, Axon, Clabro Label, Classic Label, Consolidated Label, Edwards Label, Jet Label, Maverick Label, MCC Label, Mercian Labels, Metro Label, Progressive Label, and Taylor Label.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global pharmaceutical labeling market?
• What are the key market trends impacting the growth of the global pharmaceutical labeling market?
• What are the challenges to market growth?
• Who are the key vendors in global pharmaceutical labeling market?
• What are the market opportunities and threats faced by the vendors in the global pharmaceutical labeling market?
• Trending factors influencing the market shares of APAC, Europe, North America, and ROW.
• What are the key outcomes of the five forces analysis of global pharmaceutical labeling market?

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