About Programmatic Video

Programmatic video is a fast-growing and emerging field driving the growth of online advertising. Programmatic buying automates the process of buying ad inventory from an advertising exchange in real-time to broadcast an ad to the target customer. It enables advertisers to buy media using algorithms and offer a platform to measure the effect of advertisements and their return-on-investment. In simple words, it can be defined as a platform where buyers and sellers are connected through technology infrastructure.
TechNavio's analysts forecast the Global Programmatic Video market to grow at a CAGR of 20.64 percent over the period 2013-2018.

Covered in this Report

This report covers the present scenario and the growth prospects of the Global Programmatic Video market for the period 2014-2018. To calculate market size, the report takes into account the revenue generated from video advertising through programmatic channels.
TechNavio's report, the Global Programmatic Video Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global Programmatic Video market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Regions

• Americas
• APAC
• EMEA

Key Vendors

• Adat.tv
• BrightRoll
• SpotXchange
• Tremor Video

Other Prominent Vendors
 
• Adconion Media Group
• Convertro
• Criteo
• Dárriens Media Exchange
• Kontera
• LiveRail
• Microsoft
• Platform One
• Rocket Fuel
• Rubicon Project
• Stickyads.tv
• TubeMogul

Market Driver
• Increased Spending through Online Shopping
• For a full, detailed list, view our report

Market Challenge

• Privacy and Security Concerns of Brands
• For a full, detailed list, view our report

Market Trend

• Rapid Growth in Programmatic Spending
• For a full, detailed list, view our report

Key Questions Answered in this Report

• What will the market size be in 2018 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?