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About Sales Acceleration Technology
Sales acceleration technology is a bridge between CRM software and marketing automation. It is the technology used to enhance sales activities, and it helps companies to convert marketing leads in sales. It comes in after effective marketing campaigns, which resulted in the lead generation and eventually help organization to increase the velocity of their sales process. Earlier, SaaS-based CRM was one of the tools that was used to abstract the useful insights of customers by running BI software functionalities.
Over the decades, CRM has been helping companies to increase revenue, but it does not necessarily accelerate the sales process. As the competition is increasing, companies have started to focus more on inside sales. Some of the sales acceleration technologies helps organizations to respond in a lesser time to leads generated over the web, make more number of calls in lesser time, and use web and video conferencing to avoid traveling and taking a repetitive sales practices.
Technavio's analysts forecast the global sales acceleration technology market to grow at a CAGR of 16.3% percent over the period 2014-2019.
Covered in this Report
The global sales acceleration technology market can be segmented into four: communication technology, analytics, social-based technology, and others. This report covers information about the market based on application and end-users. The report also covers information about the
geographical segmentation of the market.
Technavio's report, the Global Sales Acceleration Technology Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and EMEA and APAC; it covers the market landscape. The report also includes a discussion of the key vendors operating in this market.
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product and Service Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Overview
06.2 Market Size and Forecast
06.3 Five Forces Analysis
07. Market Segmentation by Application
07.1 Segmentation of Global Sales Acceleration Technology Market by Application
08. Market Segmentation by End-user
08.1 Global Sales Acceleration Technology Market by End-user
09. Geographical Segmentation
09.1 Global Sales Acceleration Technology Market by Geographical Segmentation
09.2 Sales Acceleration Market in Americas
09.2.1 Market Size and Forecast
09.3 Sales Acceleration Market in EMEA
09.3.1 Market Size and Forecast
09.4 Sales acceleration Market in APAC
09.4.1 Market Size and Forecast
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
17.1 Competitive Scenario
17.2 Key Vendors 2014
17.3 Other Prominent Vendors
17.3.1 Amdocs
17.3.2 Aptean
17.3.3 Artesian Solutions
17.3.4 Cisco Systems
17.3.5 Demand Media
17.3.6 InsideSales.com
17.3.7 Lattice Engines
17.3.8 NetSuite
17.3.9 Nuance Communications
17.3.10 Tableau Software
18. Key Vendor Analysis
18.1 Marketo
18.1.1 Key Facts
18.1.2 Business Overview
18.1.3 Segmentation by Revenue 2014
18.1.4 Segmentation by Revenue 2013 and 2014
18.1.5 Geographical Segmentation by Revenue 2014
18.1.6 Business Strategy
18.1.7 Recent Developments
18.1.8 SWOT Analysis
18.2 Microsoft
18.2.1 Key Facts
18.2.2 Business Overview
18.2.3 Business Segmentation by Revenue 2013
18.2.4 Business Segmentation by Revenue 2012 and 2013
18.2.5 Geographical Segmentation by Revenue 2013
18.2.6 Business Strategy
18.2.7 Recent Developments
18.2.8 SWOT Analysis
18.3 Oracle
18.3.1 Key Facts
18.3.2 Business Overview
18.3.3 Business Segmentation by Revenue 2013
18.3.4 Business Segmentation by Revenue 2012 and 2013
18.3.5 Geographical Segmentation by Revenue 2013
18.3.6 Business Strategy
18.3.7 Recent Developments
18.3.8 SWOT Analysis
18.4 Salesforce.com
18.4.1 Key Facts
18.4.2 Business Overview
18.4.3 Business Segmentation
18.4.4 Business Segmentation by Revenue 2013 and 2014
18.4.5 Geographical Segmentation by Revenue 2014
18.4.6 Business Strategy
18.4.7 Recent Developments
18.4.8 SWOT Analysis
19. Other Reports in this Series
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