Smartphone Market Size 2025-2029
The smartphone market size is forecast to increase by USD 99.8 million, at a CAGR of 4.1% between 2024 and 2029.
- The market is experiencing significant growth, driven by several key trends. One major factor is the increasing adoption of artificial intelligence (AI) in smartphones, enhancing user experience through features like voice recognition and facial recognition. Sensor fusion technology is another trend, enabling devices to collect and analyze data from various sensors for improved functionality and accuracy. However, ongoing trade wars are posing challenges to market growth, with tariffs and import taxes affecting smartphone sales, particularly in key markets. These trends and challenges are shaping the future of the smartphone industry.
What will be the Size of the Smartphone Market During the Forecast Period?

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1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Technology
- Executive Summary - Chart on Market Segmentation by Price Range
- Executive Summary - Chart on Market Segmentation by Screen Size
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ million)
- Data Table on Global - Market size and forecast 2024-2029 ($ million)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Global Smartphone Market 2019 - 2023
- Historic Market Size - Data Table on Global Smartphone Market 2019 - 2023 ($ million)
- 5.2 Technology segment analysis 2019 - 2023
- Historic Market Size - Technology Segment 2019 - 2023 ($ million)
- 5.3 Price Range segment analysis 2019 - 2023
- Historic Market Size - Price Range Segment 2019 - 2023 ($ million)
- 5.4 Screen Size segment analysis 2019 - 2023
- Historic Market Size - Screen Size Segment 2019 - 2023 ($ million)
- 5.5 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
- 5.6 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
- 6.1 Impact of AI on global smartphone market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Technology
- 8.1 Market segments
- Chart on Technology - Market share 2024-2029 (%)
- Data Table on Technology - Market share 2024-2029 (%)
- 8.2 Comparison by Technology
- Chart on Comparison by Technology
- Data Table on Comparison by Technology
- 8.3 Android - Market size and forecast 2024-2029
- Chart on Android - Market size and forecast 2024-2029 ($ million)
- Data Table on Android - Market size and forecast 2024-2029 ($ million)
- Chart on Android - Year-over-year growth 2024-2029 (%)
- Data Table on Android - Year-over-year growth 2024-2029 (%)
- 8.4 IOS - Market size and forecast 2024-2029
- Chart on IOS - Market size and forecast 2024-2029 ($ million)
- Data Table on IOS - Market size and forecast 2024-2029 ($ million)
- Chart on IOS - Year-over-year growth 2024-2029 (%)
- Data Table on IOS - Year-over-year growth 2024-2029 (%)
- 8.5 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ million)
- Data Table on Others - Market size and forecast 2024-2029 ($ million)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
- 8.6 Market opportunity by Technology
- Market opportunity by Technology ($ million)
- Data Table on Market opportunity by Technology ($ million)
9 Market Segmentation by Price Range
- 9.1 Market segments
- Chart on Price Range - Market share 2024-2029 (%)
- Data Table on Price Range - Market share 2024-2029 (%)
- 9.2 Comparison by Price Range
- Chart on Comparison by Price Range
- Data Table on Comparison by Price Range
- 9.3 Between USD150-USD 800 - Market size and forecast 2024-2029
- Chart on Between USD150-USD 800 - Market size and forecast 2024-2029 ($ million)
- Data Table on Between USD150-USD 800 - Market size and forecast 2024-2029 ($ million)
- Chart on Between USD150-USD 800 - Year-over-year growth 2024-2029 (%)
- Data Table on Between USD150-USD 800 - Year-over-year growth 2024-2029 (%)
- 9.4 Greater than USD 800 - Market size and forecast 2024-2029
- Chart on Greater than USD 800 - Market size and forecast 2024-2029 ($ million)
- Data Table on Greater than USD 800 - Market size and forecast 2024-2029 ($ million)
- Chart on Greater than USD 800 - Year-over-year growth 2024-2029 (%)
- Data Table on Greater than USD 800 - Year-over-year growth 2024-2029 (%)
- 9.5 Less than USD150 - Market size and forecast 2024-2029
- Chart on Less than USD150 - Market size and forecast 2024-2029 ($ million)
- Data Table on Less than USD150 - Market size and forecast 2024-2029 ($ million)
- Chart on Less than USD150 - Year-over-year growth 2024-2029 (%)
- Data Table on Less than USD150 - Year-over-year growth 2024-2029 (%)
- 9.6 Market opportunity by Price Range
- Market opportunity by Price Range ($ million)
- Data Table on Market opportunity by Price Range ($ million)
10 Market Segmentation by Screen Size
- 10.1 Market segments
- Chart on Screen Size - Market share 2024-2029 (%)
- Data Table on Screen Size - Market share 2024-2029 (%)
- 10.2 Comparison by Screen Size
- Chart on Comparison by Screen Size
- Data Table on Comparison by Screen Size
- 10.3 Greater than 6 inches - Market size and forecast 2024-2029
- Chart on Greater than 6 inches - Market size and forecast 2024-2029 ($ million)
- Data Table on Greater than 6 inches - Market size and forecast 2024-2029 ($ million)
- Chart on Greater than 6 inches - Year-over-year growth 2024-2029 (%)
- Data Table on Greater than 6 inches - Year-over-year growth 2024-2029 (%)
- 10.4 Between 5-6 inches - Market size and forecast 2024-2029
- Chart on Between 5-6 inches - Market size and forecast 2024-2029 ($ million)
- Data Table on Between 5-6 inches - Market size and forecast 2024-2029 ($ million)
- Chart on Between 5-6 inches - Year-over-year growth 2024-2029 (%)
- Data Table on Between 5-6 inches - Year-over-year growth 2024-2029 (%)
- 10.5 Less than 5 inches - Market size and forecast 2024-2029
- Chart on Less than 5 inches - Market size and forecast 2024-2029 ($ million)
- Data Table on Less than 5 inches - Market size and forecast 2024-2029 ($ million)
- Chart on Less than 5 inches - Year-over-year growth 2024-2029 (%)
- Data Table on Less than 5 inches - Year-over-year growth 2024-2029 (%)
- 10.6 Market opportunity by Screen Size
- Market opportunity by Screen Size ($ million)
- Data Table on Market opportunity by Screen Size ($ million)
11 Customer Landscape
- 11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
- 12.1 Geographic segmentation
- Chart on Market share by geography 2024-2029 (%)
- Data Table on Market share by geography 2024-2029 (%)
- 12.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 12.3 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ million)
- Data Table on APAC - Market size and forecast 2024-2029 ($ million)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
- 12.4 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
- 12.5 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ million)
- Data Table on North America - Market size and forecast 2024-2029 ($ million)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
- 12.6 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- 12.7 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ million)
- Data Table on South America - Market size and forecast 2024-2029 ($ million)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
- 12.8 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ million)
- Data Table on China - Market size and forecast 2024-2029 ($ million)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
- 12.9 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
- 12.10 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ million)
- Data Table on India - Market size and forecast 2024-2029 ($ million)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
- 12.11 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ million)
- Data Table on Germany - Market size and forecast 2024-2029 ($ million)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 12.12 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ million)
- Data Table on Canada - Market size and forecast 2024-2029 ($ million)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
- 12.13 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ million)
- Data Table on UK - Market size and forecast 2024-2029 ($ million)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 12.14 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ million)
- Data Table on Japan - Market size and forecast 2024-2029 ($ million)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
- 12.15 South Korea - Market size and forecast 2024-2029
- Chart on South Korea - Market size and forecast 2024-2029 ($ million)
- Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
- Chart on South Korea - Year-over-year growth 2024-2029 (%)
- Data Table on South Korea - Year-over-year growth 2024-2029 (%)
- 12.16 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ million)
- Data Table on France - Market size and forecast 2024-2029 ($ million)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 12.17 Brazil - Market size and forecast 2024-2029
- Chart on Brazil - Market size and forecast 2024-2029 ($ million)
- Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
- Chart on Brazil - Year-over-year growth 2024-2029 (%)
- Data Table on Brazil - Year-over-year growth 2024-2029 (%)
- 12.18 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)
13 Drivers, Challenges, and Opportunity/Restraints
- 13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 13.4 Market opportunities/restraints
14 Competitive Landscape
- 14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 14.3 Landscape disruption
- Overview on factors of disruption
- 14.4 Industry risks
- Impact of key risks on business
15 Competitive Analysis
- 15.2 Company ranking index
- 15.3 Market positioning of companies
- Matrix on companies position and classification
- 15.4 Apple Inc.
- Apple Inc. - Overview
- Apple Inc. - Business segments
- Apple Inc. - Key news
- Apple Inc. - Key offerings
- Apple Inc. - Segment focus
- SWOT
- 15.5 ASUSTeK Computer Inc.
- ASUSTeK Computer Inc. - Overview
- ASUSTeK Computer Inc. - Product / Service
- ASUSTeK Computer Inc. - Key news
- ASUSTeK Computer Inc. - Key offerings
- SWOT
- 15.6 Google LLC
- Google LLC - Overview
- Google LLC - Product / Service
- Google LLC - Key offerings
- SWOT
- 15.7 Guangdong OPPO Mobile Telecommunications Corp. Ltd.
- Guangdong OPPO Mobile Telecommunications Corp. Ltd. - Overview
- Guangdong OPPO Mobile Telecommunications Corp. Ltd. - Product / Service
- Guangdong OPPO Mobile Telecommunications Corp. Ltd. - Key offerings
- SWOT
- 15.8 Honor Device Co. Ltd.
- Honor Device Co. Ltd. - Overview
- Honor Device Co. Ltd. - Product / Service
- Honor Device Co. Ltd. - Key offerings
- SWOT
- 15.9 HTC Corp.
- HTC Corp. - Overview
- HTC Corp. - Product / Service
- HTC Corp. - Key offerings
- SWOT
- 15.10 Huawei Technologies Co. Ltd.
- Huawei Technologies Co. Ltd. - Overview
- Huawei Technologies Co. Ltd. - Product / Service
- Huawei Technologies Co. Ltd. - Key news
- Huawei Technologies Co. Ltd. - Key offerings
- SWOT
- 15.11 Lenovo Group Ltd.
- Lenovo Group Ltd. - Overview
- Lenovo Group Ltd. - Business segments
- Lenovo Group Ltd. - Key news
- Lenovo Group Ltd. - Key offerings
- Lenovo Group Ltd. - Segment focus
- SWOT
- 15.12 LG Corp.
- LG Corp. - Overview
- LG Corp. - Business segments
- LG Corp. - Key news
- LG Corp. - Key offerings
- LG Corp. - Segment focus
- SWOT
- 15.13 Micromax Informatics Ltd.
- Micromax Informatics Ltd. - Overview
- Micromax Informatics Ltd. - Product / Service
- Micromax Informatics Ltd. - Key offerings
- SWOT
- 15.14 Nokia Corp.
- Nokia Corp. - Overview
- Nokia Corp. - Business segments
- Nokia Corp. - Key news
- Nokia Corp. - Key offerings
- Nokia Corp. - Segment focus
- SWOT
- 15.15 Samsung Electronics Co. Ltd.
- Samsung Electronics Co. Ltd. - Overview
- Samsung Electronics Co. Ltd. - Business segments
- Samsung Electronics Co. Ltd. - Key news
- Samsung Electronics Co. Ltd. - Key offerings
- Samsung Electronics Co. Ltd. - Segment focus
- SWOT
- 15.16 Sony Group Corp.
- Sony Group Corp. - Overview
- Sony Group Corp. - Business segments
- Sony Group Corp. - Key offerings
- Sony Group Corp. - Segment focus
- SWOT
- 15.17 TCL Industries Holdings Co. Ltd.
- TCL Industries Holdings Co. Ltd. - Overview
- TCL Industries Holdings Co. Ltd. - Business segments
- TCL Industries Holdings Co. Ltd. - Key offerings
- TCL Industries Holdings Co. Ltd. - Segment focus
- SWOT
- 15.18 Xiaomi Inc.
- Xiaomi Inc. - Overview
- Xiaomi Inc. - Business segments
- Xiaomi Inc. - Key news
- Xiaomi Inc. - Key offerings
- Xiaomi Inc. - Segment focus
- SWOT
16 Appendix
- 16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 16.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 16.4 Research methodology
- 16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 16.9 360 degree market analysis
- 360 degree market analysis
- 16.10 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape