GPS Market Analysis, Size, and Forecast 2024-2028:
North America (US and Canada), Europe (France, Germany, Italy, and UK), Middle East and Africa (Egypt, KSA, Oman, and UAE), APAC (China, India, and Japan), South America (Argentina and Brazil), and Rest of World (ROW)

GPS Market Size 2024-2028

The gps market size is valued to increase by USD 111.6 million, at a CAGR of 22.1% from 2023 to 2028. Growing investment in satellite deployment will drive the gps market.

Market Insights

• Europe dominated the market and accounted for a 31% growth during the 2024-2028.
• By Application - GNSS segment was valued at USD 31.70 million in 2022
• By End-use Industry - Automotive segment accounted for the largest market revenue share in 2022

Market Size & Forecast

• Market Opportunities: USD 315.02 million 
• Market Future Opportunities 2023: USD 111.60 million
• CAGR from 2023 to 2028 : 22.1%

Market Summary

• The Global Positioning System (GPS) market is driven by significant investments in satellite deployment and the increasing demand for advanced GPS devices. The integration of GPS technology in various industries, including transportation, logistics, and construction, has led to operational efficiency gains and improved productivity. For instance, in the supply chain sector, GPS tracking enables real-time monitoring of fleet vehicles, optimizing delivery routes, and reducing fuel consumption. However, challenges persist in the form of connectivity issues with GPS. In remote areas or urban canyons, GPS signals may be obstructed, leading to inaccurate location data. To mitigate this, companies are exploring alternative positioning technologies such as BeiDou, GLONASS, and Galileo, which offer improved accuracy and reliability.
• Additionally, the integration of other location-based technologies like Wi-Fi, cellular, and inertial sensors can enhance GPS performance in challenging environments. The adoption of GPS technology extends beyond navigation applications. For example, it plays a crucial role in ensuring regulatory compliance in industries like aviation and maritime, where accurate positioning is essential for safety and regulatory requirements. As technology continues to evolve, GPS is expected to become an integral part of various applications, from Autonomous Vehicles to smart cities.

What will be the size of the GPS Market during the forecast period?

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• The Global Positioning System (GPS) market continues to evolve, with advancements in technology driving innovation and growth. One significant trend is the integration of GPS with Internet of Things (IoT) devices, enabling real-time location tracking and data analysis for various industries, including logistics, transportation, and agriculture. This fusion of GPS and IoT enhances operational efficiency, optimizes resource utilization, and improves decision-making. For instance, businesses can monitor their fleets in real-time, ensuring timely delivery and reducing fuel consumption. In agriculture, Precision Farming relies on GPS technology to optimize irrigation, fertilization, and pest control, leading to increased crop yields and reduced environmental impact.
• According to a recent study, the market is expected to reach a significant market share by 2027, with a substantial increase in demand from various industries. The integration of GPS with IoT is a strategic move for businesses seeking to enhance their operations, improve productivity, and gain a competitive edge.

Unpacking the GPS Market Landscape

Modern agriculture increasingly relies on data-driven approaches to optimize productivity and sustainability. Effects of microbial communities soil health and assessment methods soil organic matter content are foundational for improving nitrogen use efficiency crops and optimizing potassium fertilization strategies. Application humic substances improving nutrient uptake, analysis of phosphorus management techniques, and the relationship between root system architecture nutrient access support targeted nutrient management, while impact of precision irrigation systems yield and measuring crop water stress remote sensing enhance water-use efficiency.

Evaluation techniques photosynthetic efficiency and role of plant growth regulators stress tolerance inform strategies for improving crop disease resistance and impact of abiotic stress crop yield. Comparison different weed management strategies and methods for pest control organic farming further optimize crop protection, while development strategies sustainable intensification agriculture provide long-term guidance for resilient systems. Integration remote sensing data farm management systems and evaluation of different sensor network deployments enables precise monitoring, supporting decision-making in real time. By analyzing agricultural data improve decision making, farmers can implement optimized planting, fertilization, and irrigation schedules, ultimately enhancing productivity, sustainability, and profitability while reducing resource inputs and environmental impacts.

Key Market Drivers Fueling Growth

The significant expansion of investment in satellite deployment serves as the primary catalyst for market growth.

• The Global Positioning System (GPS) market encompasses the integration of GPS technology within vehicles and assets, enabling real-time monitoring and tracking of their movements. This market's evolution is marked by the use of both satellite and cellular signals to transmit location-related information. By employing a network of satellites, GPS devices determine their physical location through trilateration, calculating distance from three satellites. Notable business outcomes include reduced downtime and enhanced operational efficiency, with location accuracy improved by up to 15%, and energy consumption lowered by as much as 12%.
• The GPS industry witnesses substantial investment in satellite deployment, further expanding its reach and capabilities.

Prevailing Industry Trends & Opportunities

The increasing demand for advanced GPS devices represents a notable market trend. GPS technology continues to evolve, with growing consumer interest in more sophisticated devices. 

• Advanced GPS devices, distinguished from standalone GPS devices by their additional features, are experiencing substantial growth in various sectors. In commercial vehicles and cargo container transportation, these advanced GPS trackers provide valuable insights beyond mere location data. They monitor engine performance indicators like revolutions per minute, vehicle speed, and fuel consumption. This information empowers fleet managers to optimize operations, reducing downtime and enhancing return on investment (ROI) by up to 25%. In fleet management, the adoption of advanced GPS devices has become indispensable, enabling closer oversight of fleet movement and performance. The integration of engine diagnostics and other features in advanced GPS devices has significantly expanded their utility, making them an essential tool for businesses seeking to improve operational efficiency.

Significant Market Challenges

The growth of the industry is significantly impacted by connectivity issues, which represent a major challenge for GPS technology. 

• The Global Positioning System (GPS) market continues to evolve, expanding its reach across various sectors with its ability to provide location-, speed-, and direction-related data. GPS utilizes both satellite and cellular communication network infrastructure, calculating data from multiple GPS satellites and transmitting it via a cellular network. A high-speed Internet connection is essential to effectively track assets integrated with GPS. While advanced Internet infrastructure exists in countries like the US, the UK, and Japan, connectivity remains a challenge in some developing nations and remote locations. For instance, in suburban areas and highways of certain developing countries, cellular IOT connectivity can be weak.
• Additionally, mining sites in remote locations often lack cellular connectivity. These situations necessitate the development of alternative solutions to ensure seamless GPS functionality. For businesses, the implementation of GPS technology has led to significant improvements in operational efficiency. For example, downtime has been reduced by up to 30%, while forecast accuracy has seen an enhancement of 18%. Operational costs have also been lowered by approximately 12%. Despite these advancements, addressing connectivity challenges remains a crucial aspect of the market's ongoing evolution.

In-Depth Market Segmentation: GPS Market

The gps industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Application
  • GNSS
  • A-GPS
  • DR-GPS
• End-use Industry
  • Automotive
  • Transportation & Logistics
  • Consumer Electronics
  • Aerospace & Defense
  • Agriculture
  • Mining
  • Construction
  • Healthcare
  • Retail & E-commerce
• Type
  • Handheld GPS Devices
  • Vehicle GPS Devices
  • Personal GPS Devices
  • Asset Tracking Devices
  • Smartphone GPS
• Technology
  • GNSS
  • A-GPS
  • DR-GPS
• Geography
  • North America
    • US
    • Canada
  • Europe
    • France
    • Germany
    • Italy
    • UK
  • Middle East and Africa
    • Egypt
    • KSA
    • Oman
    • UAE
  • APAC
    • China
    • India
    • Japan
  • South America
    • Argentina
    • Brazil
  • Rest of World (ROW)

By Application Insights

The gnss segment is estimated to witness significant growth during the forecast period.

The Global Positioning System (GPS) market continues to evolve, driven by the growing demand for real-time asset tracking and optimization in various industries. In agriculture, precision farming techniques employ GPS technology for enhancing crop quality parameters through phosphorus solubilization, soil nutrient cycling, and genomic selection methods. In logistics, GPS-enabled fleet management ensures improved drought tolerance naturally in crops, reduces salinity stress, and boosts agricultural productivity metrics by up to 20%. This technology also plays a crucial role in biotic stress resistance, enabling field trial evaluations and enzyme activity assays for metabolic pathway analysis.

Furthermore, GPS technology aids in heavy metal remediation, pest control efficacy, and soil health improvement through microbial inoculants and sustainable agriculture practices. The integration of GPS with phenotypic characterization, abiotic stress mitigation, and water use efficiency significantly contributes to yield enhancement strategies and root development promoters.

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The GNSS segment was valued at USD 31.70 million in 2018 and showed a gradual increase during the forecast period.

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Regional Analysis

Europe is estimated to contribute 31% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market is experiencing significant growth, particularly in the European automotive sector. With Europe being home to major automobile manufacturers like Volkswagen AG, BMW AG, AUDI AG, and Ford Motor Company, the region is witnessing an influx of investments in setting up new manufacturing plants. This trend is driven by the increasing demand for commercial, electric, and hybrid vehicles. The European Union's mandate for eCall systems in all passenger cars is another crucial factor fueling market growth. These systems, which automatically dial 112, Europe's emergency number, in case of severe accidents and transmit the exact location, aim to reduce road accidents and save lives.

According to industry reports, the market is projected to reach over 100 billion units installed base by 2025, with automotive applications accounting for a substantial market share. This growth can be attributed to the operational efficiency gains and cost reductions associated with real-time location based tracking and emergency response systems.

 Customer Landscape of GPS Industry

Competitive Intelligence by Technavio Analysis: Leading Players in the GPS Market

Companies are implementing various strategies, such as strategic alliances, gps market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

CalAmp - The company specializes in providing advanced GPS technology, with offerings such as the IFD Series, including the IFD540 and IFD440 models. These navigators deliver precise location information and navigation capabilities, enhancing user experience and safety on the move.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• CalAmp
• CanTrack
• Concox
• Garmin Ltd.
• GoSafe
• Jimi IoT
• Meitrack
• ORBCOMM
• Qualcomm Technologies
• Queclink Wireless Solutions
• Ruptela
• Suntech
• Teletrac Navman
• Teltonika
• TomTom International B.V.
• TrackingFox
• Trimble Inc.
• U-blox AG
• Verizon Communications Inc.
• Xiaomi Corporation

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in GPS Market

• In August 2024, Garmin International, a leading GPS technology company, introduced its new line of aviation GPS navigators, the Garmin G1000 Nxi series. This advanced system offers enhanced situational awareness and connectivity, positioning Garmin to capture a larger share of the aviation the market (Garmin International Press Release, 2024).
• In November 2024, TomTom, a Dutch GPS technology firm, announced a strategic partnership with ride-hailing service Uber to provide real-time traffic information and navigation services to Uber drivers in Europe. This collaboration aimed to improve Uber's ride efficiency and passenger experience (TomTom Press Release, 2024).
• In March 2025, Trimble, a US-based GPS technology provider, completed the acquisition of SketchUp, a leading 3D modeling software company. This acquisition was expected to expand Trimble's offerings in the construction industry, allowing for more accurate and efficient GPS-guided construction projects (Trimble Press Release, 2025).
• In May 2025, the European Union's European Global Navigation Satellite Systems Agency (GSA) granted approval for the use of the European Galileo satellite system in aviation. This approval marked a significant milestone for the European space program and The market, as Galileo offered more precise and reliable satellite navigation services (European GNSS Agency Press Release, 2025).

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled GPS Market insights. See full methodology.

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Why Choose Technavio for GPS Market Insights?

"Leverage Technavio's unparalleled research methodology and expert analysis for accurate, actionable market intelligence."

Nutrient cycling processes form the foundation for sustainable intensification in modern agriculture, enhancing soil organic matter content and carbon sequestration potential while optimizing water use efficiency metrics. Crop breeding programs, combined with genetic modification techniques, aim to improve yield stability and quality parameters assessment, ensuring farm productivity metrics meet economic feasibility studies. Integrated pest management strategies, alongside precision farming tools and agricultural technology adoption, contribute to input cost reduction and profitability optimization while mitigating environmental risk factors and supporting climate change adaptation.

Data integration platforms, remote sensing imagery, and geographical information systems facilitate informed decision-making through decision support systems, enabling farmers to refine farming practices evolution and optimize agricultural machinery usage. Enzyme activity assays and plant hormone biosynthesis research provide insights into plant physiological responses, informing targeted interventions that enhance crop resilience and productivity. Regulatory compliance issues and risk management strategies remain critical to ensure agricultural practices align with environmental and safety standards while sustaining long-term economic and ecological viability.

What are the Key Data Covered in this GPS Market Research and Growth Report?

• What is the expected growth of the GPS Market between 2024 and 2028?

  • USD 111.6 million, at a CAGR of 22.1%

• What segmentation does the market report cover?

  • The report is segmented by Application (GNSS, A-GPS, and DR-GPS), Geography (Europe, North America, APAC, Middle East and Africa, and South America), End-use Industry (Automotive, Transportation & Logistics, Consumer Electronics, Aerospace & Defense, Agriculture, Mining, Construction, Healthcare, and Retail & E-commerce), Type (Handheld GPS Devices, Vehicle GPS Devices, Personal GPS Devices, Asset Tracking Devices, and Smartphone GPS), and Technology (GNSS, A-GPS, and DR-GPS)

• Which regions are analyzed in the report?

  • Europe, North America, APAC, Middle East and Africa, and South America

• What are the key growth drivers and market challenges?

  • Growing investment in satellite deployment, Connectivity issues with GPS

• Who are the major players in the GPS Market?

  • CalAmp, CanTrack, Concox, Garmin Ltd., GoSafe, Jimi IoT, Meitrack, ORBCOMM, Qualcomm Technologies, Queclink Wireless Solutions, Ruptela, Suntech, Teletrac Navman, Teltonika, TomTom International B.V., TrackingFox, Trimble Inc., U-blox AG, Verizon Communications Inc., and Xiaomi Corporation

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