Enjoy complimentary customisation on priority with our Enterprise License!
The haircare market share in Colombia is expected to increase by USD 120.88 million from 2021 to 2026, at a CAGR of 4.88%. This report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches for the coming years.
This haircare market in Colombia research report extensively covers the market segmentation by product (shampoo, conditioner, hair color, and others) and distribution channel (offline and online).
The vendors of the haircare market in Colombia covered in this report include Beiersdorf AG, Colgate-Palmolive Co., Henkel AG, and Co. KGaA, Laboratorio Maria Salome S.A.S., LOccitane International SA, LOreal SA, Miracles Group, The Avon Co., The Procter and Gamble Co., and Unilever Group among others.
Download the Free Report Sample to Unlock the Hair Care Market Size in Colombia for the Forecast Period and Other Important Statistics
The influence through social media and blogging is notably driving the haircare market growth in Colombia, although factors such as the growing penetration of DIY hair care solutions may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the haircare industry in Colombia. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Hair Care Market Driver in Colombia
The influence through social media and blogging is one of the key factors supporting the haircare market growth in Colombia. Investments in promotion through social media help brands become more efficient with their spending. Increased penetration of smartphones and the Internet worldwide has influenced the popularity of web blogs, primarily among the millennial population. Consumers are now more engaged in social networking and blogs to learn about personal and beauty care products. Thus, social media and blogging have increased product visibility in the haircare market in Colombia, which is positively influencing sales volume and revenue. Thus, social media and blogging strategies are expected to be significant factors driving the growth of the haircare market in Colombia during the forecast period.
Key Hair Care Market Trend in Colombia
The increasing demand for natural and organic hair care products is another factor supporting the haircare market growth in Colombia. Natural and herbal color is less harmful in comparison to synthetic color as the former is ammonia-free. This has given rise to a high requirement for plant-derived colors among consumers. At the same time, this growing demand has encouraged manufacturers to introduce hair colorants with plant extracted colors. For instance, L'Oréal's Garnier has introduced a hair color based on the oil-delivery system under its brand name Olia. It uses oil to penetrate pigments instead of ammonia, which has a harsh effect on the hair. Thus, consumers are becoming more aware of the adverse effects of hair care products made of synthetic ingredients, which will boost the market growth during the forecast period.
Key Hair Care Market Challenge in Colombia
Factor such as the growing penetration of DIY hair care solutions is hindering the haircare market growth in Colombia. The demand for do-it-yourself (DIY) hair care solutions is increasing. People share their experience with DIY home hair care solutions through blogs and social media platforms. They use natural ingredients such as herbs and hydrolyzed plant proteins and provide benefits such as natural hair growth and hair nourishment. Meanwhile, consumers prefer DIY hair care products that are without chemical-based ingredients for hair care problems. Homemade hair care products such as hair gels and moisturizers are made of plant extracts and herbs. This implies less frequent visits to salons and spas, which can negatively impact the growth of the haircare market in Colombia.
This haircare market in Colombia analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the haircare market in Colombia encompasses successful business strategies deployed by the key vendors. The haircare market in Colombia is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The haircare market in Colombia forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
***1. Executive Summary
**1.1 Market Overview
*Exhibit 01: Key Finding 1
*Exhibit 02: Key Finding 2
*Exhibit 03: Key Finding 5
*Exhibit 04: Key Finding 6
*Exhibit 05: Key Finding 7
***2. Market Landscape
**2.1 Market ecosystem
*Exhibit 06: Parent market
*Exhibit 07: Market characteristics
**2.2 Value chain analysis
*Exhibit 08: Value chain analysis: Personal products
*2.2.1 Inputs
*2.2.2 Inbound logistics
*2.2.3 Operations
*2.2.4 Outbound logistics
*2.2.5 Marketing and sales
*2.2.6 Support activities
*2.2.7 Innovations
***3. Market Sizing
**3.1 Market definition
*Exhibit 09: Offerings of vendors included in the market definition
**3.2 Market segment analysis
*Exhibit 10: Market segments
**3.3 Market size 2021
**3.4 Market outlook: Forecast for 2021 - 2026
*3.4.1 Estimating growth rates for emerging and high-growth markets
*3.4.2 Estimating growth rates for mature markets
*Exhibit 11: Global - Market size and forecast 2021 - 2026 ($ million)
*Exhibit 12: Global market: Year-over-year growth 2021 - 2026 (%)
***4. Five Forces Analysis
**4.1 Five Forces Summary
*Exhibit 13: Five forces analysis 2021 & 2026
**4.2 Bargaining power of buyers
*Exhibit 14: Bargaining power of buyers
**4.3 Bargaining power of suppliers
*Exhibit 15: Bargaining power of suppliers
**4.4 Threat of new entrants
*Exhibit 16: Threat of new entrants
**4.5 Threat of substitutes
*Exhibit 17: Threat of substitutes
**4.6 Threat of rivalry
*Exhibit 18: Threat of rivalry
**4.7 Market condition
*Exhibit 19: Market condition - Five forces 2021
***5. Market Segmentation by Product
**5.1 Market segments
*The segments covered in this chapter are:
*Exhibit 20: Product- Market share 2021-2026 (%)
**5.2 Comparison by Product
*Exhibit 21: Comparison by Product
**5.3 Shampoo - Market size and forecast 2021-2026
*Exhibit 22: Shampoo - Market size and forecast 2021-2026 ($ million)
*Exhibit 23: Shampoo - Year-over-year growth 2021-2026 (%)
**5.4 Conditioner - Market size and forecast 2021-2026
*Exhibit 24: Conditioner - Market size and forecast 2021-2026 ($ million)
*Exhibit 25: Conditioner - Year-over-year growth 2021-2026 (%)
**5.5 Hair color - Market size and forecast 2021-2026
*Exhibit 26: Hair color - Market size and forecast 2021-2026 ($ million)
*Exhibit 27: Hair color - Year-over-year growth 2021-2026 (%)
**5.6 Others - Market size and forecast 2021-2026
*Exhibit 28: Others - Market size and forecast 2021-2026 ($ million)
*Exhibit 29: Others - Year-over-year growth 2021-2026 (%)
**5.7 Market opportunity by Product
*Exhibit 30: Market opportunity by Product
***6. Market Segmentation by Distribution channel
**6.1 Market segments
*The segments covered in this chapter are:
*Exhibit 31: Distribution channel - Market share 2021-2026 (%)
**6.2 Comparison by Distribution channel
*Exhibit 32: Comparison by Distribution channel
**6.3 Offline - Market size and forecast 2021-2026
*Exhibit 33: Offline - Market size and forecast 2021-2026 ($ million)
*Exhibit 34: Offline - Year-over-year growth 2021-2026 (%)
**6.4 Online - Market size and forecast 2021-2026
*Exhibit 35: Online - Market size and forecast 2021-2026 ($ million)
*Exhibit 36: Online - Year-over-year growth 2021-2026 (%)
**6.5 Market opportunity by Distribution channel
*Exhibit 37: Market opportunity by Distribution channel
***7. Customer landscape
*Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria
**7.1 Overview
*Exhibit 38: Customer landscape
***8. Drivers, Challenges, and Trends
**8.1 Market drivers
*8.1.1 Influence through social media and blogging
*8.1.2 Innovation and portfolio extension leading to product premiumization
*8.1.3 Increase in demand for male grooming products
**8.2 Market challenges
*8.2.1 Growing penetration of DIY hair care solutions
*8.2.2 Adverse health effects of chemical or synthetic components used in hair care products
*8.2.3 Competition from local and unorganized players
*Exhibit 39: Impact of drivers and challenges
**8.3 Market trends
*8.3.1 Increasing demand for natural and organic hair care products
*8.3.2 Introduction of products with added value proposition
*8.3.3 Growing adoption of home salon services
***9. Vendor Landscape
**9.1 Overview
*Exhibit 40: Vendor landscape
**9.2 Landscape disruption
*Exhibit 41: Landscape disruption
*Exhibit 42: Industry risks
***10. Vendor Analysis
**10.1 Vendors covered
*Exhibit 43: Vendors covered
**10.2 Market positioning of vendors
*Exhibit 44: Market positioning of vendors
**10.3 Beiersdorf AG
*Exhibit 45: Beiersdorf AG - Overview
*Exhibit 46: Beiersdorf AG - Business segments
*Exhibit 47: Beiersdorf AG - Key offerings
*Exhibit 48: Beiersdorf AG - Segment focus
**10.4 Colgate-Palmolive Co.
*Exhibit 49: Colgate-Palmolive Co. - Overview
*Exhibit 50: Colgate-Palmolive Co. - Business segments
*Exhibit 51: Colgate-Palmolive Co. - Key offerings
*Exhibit 52: Colgate-Palmolive Co. - Segment focus
**10.4 Henkel AG and Co. KGaA
*Exhibit 53: Henkel AG and Co. KGaA - Overview
*Exhibit 54: Henkel AG and Co. KGaA - Business segments
*Exhibit 55: Henkel AG and Co. KGaA - Key offerings
*Exhibit 56: Henkel AG and Co. KGaA - Segment focus
**10.6 Laboratorio Maria Salome S.A.S.
*Exhibit 57: Laboratorio Maria Salome S.A.S. - Overview
*Exhibit 58: Laboratorio Maria Salome S.A.S. - Product and service
*Exhibit 59: Laboratorio Maria Salome S.A.S. - Key offerings
**10.7 LOccitane International SA
*Exhibit 60: LOccitane International SA - Overview
*Exhibit 61: LOccitane International SA - Business segments
*Exhibit 62: LOccitane International SA - Key offerings
*Exhibit 63: LOccitane International SA - Segment focus
**10.8 LOreal SA
*Exhibit 64: LOreal SA - Overview
*Exhibit 65: LOreal SA - Business segments
*Exhibit 66: LOreal SA - Key offerings
*Exhibit 67: LOreal SA - Segment focus
**10.9 Miracles Group
*Exhibit 68: Miracles Group - Overview
*Exhibit 69: Miracles Group - Product and service
*Exhibit 70: Miracles Group - Key offerings
**10.10 The Avon Co.
*Exhibit 71: The Avon Co. - Overview
*Exhibit 72: The Avon Co. - Product and service
*Exhibit 73: The Avon Co. - Key offerings
**10.11 The Procter and Gamble Co.
*Exhibit 74: The Procter and Gamble Co. - Overview
*Exhibit 75: The Procter and Gamble Co. - Business segments
*Exhibit 76: The Procter and Gamble Co. - Key offerings
*Exhibit 77: The Procter and Gamble Co. - Segment focus
**10.12 Unilever Group
*Exhibit 78: Unilever Group - Overview
*Exhibit 79: Unilever Group - Business segments
*Exhibit 80: Unilever Group - Key offerings
*Exhibit 81: Unilever Group - Segment focus
***11. Appendix
**11.1 Scope of the report
*11.1.1 Market definition
*11.1.2 Objectives
*11.1.3 Notes and caveats
**11.2 Currency conversion rates for US$
*Exhibit 82: Currency conversion rates for US$
**11.3 Research Methodology
*Exhibit 83: Research Methodology
*Exhibit 84: Validation techniques employed for market sizing
*Exhibit 85: Information sources
**11.4 List of abbreviations
*Exhibit 86: List of abbreviations
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.
Get the report (PDF) sent to your email within minutes.