Enjoy complimentary customisation on priority with our Enterprise License!
The hair masks market size is forecast to increase by USD 86.9 million at a CAGR of 3.2% between 2023 and 2028. The market is witnessing significant growth due to the trend of premiumization, with consumers increasingly opting for superior-quality products. This is driving market growth as these masks offer advanced benefits and are often infused with natural and organic compounds. Another trend influencing market growth is the growing adoption of hair masks as a regular hair care routine. However, the availability of counterfeit brands poses a challenge to market growth, as consumers may be hesitant to purchase authentic products due to concerns over product efficacy and safety. To mitigate this challenge, market players are focusing on implementing strong supply chain management and quality control measures to ensure the authenticity and safety of their products. Overall, the market is expected to continue its growth trajectory, driven by these trends and the increasing consumer awareness of the benefits of using hair masks as part of their hair care regimen.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.
Get the report (PDF) sent to your email within minutes.