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The hair styling products market size is forecast to increase by USD 5.36 billion at a CAGR of 5.39% between 2023 and 2028. The market is witnessing significant growth due to various trends and factors. Innovation and portfolio extension are key drivers, leading to product premiumization and the introduction of advanced hair care solutions, such as hair rejuvenation serums and hair colourant products. The increasing demand for natural and organic hair care products, fueled by consumer preferences for skin care and overall wellness, is another major trend. However, the market also faces challenges, including the availability of counterfeit products and the growing competition from other personal care categories, such as skincare, makeup, fragrance, and even gym memberships. Men's hair care is also gaining traction, with a focus on desired hair aesthetics and advanced dermatology solutions. The annual expenditure on hair-related products is expected to continue rising, making the market an attractive investment opportunity for manufacturers and suppliers. Consumers are increasingly seeking natural curls and healthy hair, leading to the popularity of hair serums and other hair care innovations.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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