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Based on Technavio's market sizing methodology, the hair styling products market size in APAC is predicted to surge to USD 1.61 billion from 2021 to 2026 at a CAGR of 6.04%.
This hair styling products market in APAC research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. The hair styling products market report in APAC offers information on several market vendors, including Beiersdorf AG, Kao Corp., LOreal SA, Oriflame Holding AG, Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Co. Inc., The Procter and Gamble Co., Unilever Group, and Wella Operations US LLC among others.
This report further entailshair styling products market segmentations, including:
Download the Free Report Sample to Unlock the Hair Styling Products Market Size in APAC for the Forecast Period and Other Important Statistics
The evolving fashion trends in hair styling are notably driving the hair styling products market growth in APAC, although factors such as the availability of counterfeit products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the hair styling products industry in APAC. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Hair Styling Products Market Driver in APAC
One of the key factors driving growth in the APAC hair styling products market is the evolving fashion trends in hair styling. Fashion trends play an important role in influencing customers to purchase hair styling products. The fashion industry has introduced many trends in hair styling, such as hairstyles for daily and party looks, hairstyles for thin and thick hair, vintage hairstyles, celebrity-look-alike hairstyles, and hairstyles for weddings and festivals. This allows manufacturers to develop hair styling products as per the demand from hair salon professionals and consumers. The trend of personal grooming and fashion consciousness among the youth and millennials positively affects sales by manufacturers of personal care products. Celebrity endorsement is a marketing strategy employed by most manufacturers. Also, men are increasingly becoming beauty conscious globally. This evolving consumer behavior has also led to a rise in demand for hair styling products, which will positively influence the growth of the hair styling products market in APAC.
Key Hair Styling Products Market Trend in APAC
One of the key hair styling products market trends in APAC is the growing demand for natural and organic hair styling products. The awareness of hair and skin-related problems due to synthetic hair styling products has raised the demand for natural and organic hair styling products. Organic hairstyling products are made of natural and organic ingredients such as plant extracts, natural oils, and other natural ingredients. Manufacturers of hair styling products are emphasizing more on organic skincare products. Thus, product line extension also helps in differentiating offerings. Organic hairstyling products do not contain harmful ingredients such as petrochemicals, sulfates, and ammonia and adhere to high standards of purity set by various governing bodies of different countries. The growing popularity of natural and organic hair styling products is expected to increase the demand, thereby propelling the growth of the hair styling products market in APAC.
Key Hair Styling Products Market Challenge in APAC
The availability of counterfeit products will be a major challenge for the APAC hair styling products market during the forecast period. Growing market prospects for hair styling products and the surging demand for these products drive the market for counterfeit hair styling products. Counterfeits are made from low-quality raw materials, which can cause hair damage. The growing penetration of e-commerce across geographies is propelling the sales of counterfeit products. Customers find it challenging to distinguish genuine products from counterfeit products, as they look similar. Counterfeit products are in high demand because of their low price. The growing adoption of counterfeit products will adversely affect the sales and pricing strategies of genuine global vendors. To meet such challenges, global players are compelled to price their products at low rates, which pull down their profit margins and the value sales proportion of the hair styling products market in APAC. The low price of counterfeit hair styling products is a huge challenge for vendors of branded hair styling products.
This hair styling products market in APAC analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the hair styling products market in APAC as a part of the global personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the hair styling products market in APAC during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the hair styling products market in APAC encompasses successful business strategies deployed by the key vendors. The hair styling products market in APAC is fragmented and the vendors are deploying growth strategies such as acquiring smaller and regional players to enhance their global reach to compete in the market.
Beiersdorf AG - The company offers Maestros Classic Mark of a Man Blend Hair Gel that delivers a lightweight natural-looking hold
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The hair styling products market in APAC forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the hair styling products market in APAC, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the personal products market includes the following core components:
The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
***1. Executive Summary
**1.1 Market Overview
*Exhibit 01: Key Finding 1
*Exhibit 02: Key Finding 2
*Exhibit 03: Key Finding 3
*Exhibit 04: Key Finding 5
*Exhibit 05: Key Finding 6
*Exhibit 06: Key Finding 7
***2. Market Landscape
**2.1 Market ecosystem
*2.1.1 Parent Market
*Exhibit 07 Parent market
*Exhibit 08: Market characteristics
**2.2 Value Chain Analysis
*Exhibit 09: Value Chain Analysis: Personal Products
*2.2.1 Inputs
*2.2.2 Inbound logistics
*2.2.3 Operations
*2.2.4 Outbound logistics
*2.2.5 Marketing and sales
*2.2.6 Support activities
*2.2.7 Innovation
***3. Market Sizing
**3.1 Market definition
*Exhibit 10: Offerings of vendors included in the market definition
**3.2 Market segment analysis
*Exhibit 11: Market segments
**3.3 Market size 2021
**3.4 Market outlook: Forecast for 2021 - 2026
*3.4.1Estimating growth rates for emerging and high-growth markets
*3.4.2Estimating growth rates for mature markets
*Exhibit 12: Global - Market size and forecast 2021 - 2026 ($ million)
*Exhibit 13: Global market: Year-over-year growth 2021 - 2026 (%)
***4. Five Forces Analysis
**4.1 Five Forces Summary
*Exhibit 14: Five forces analysis 2021 - 2026
**4.2 Bargaining power of buyers
*Exhibit 15: Bargaining power of the buyer
**4.3 Bargaining power of suppliers
*Exhibit 16: Bargaining power of the supplier
**4.4 Threat of new entrants
*Exhibit 17: Threat of new entrants
**4.5 Threat of substitutes
*Exhibit 18: Threat of substitutes
**4.6 Threat of rivalry
*Exhibit 19: Threat of rivalry
**4.7 Market condition
*Exhibit 20: Market condition - Five forces 2021
***5. Market Segmentation by Product
**5.1 Market segments
*Exhibit 21: Product- Market share 2021 - 2026 (%)
**5.2 Comparison by Product
*Exhibit 22: Comparison by Product
**5.3 HCGP - Market size and forecast 2021-2026
*Exhibit 23: HCGP - Market size and forecast 2021-2026 ($ million)
*Exhibit 24: HCGP - Year-over-year growth 2021-2026 (%)
**5.4 Hair styling spray - Market size and forecast 2021-2026
*Exhibit 25: Hair styling spray - Market size and forecast 2021-2026 ($ million)
*Exhibit 26: Hair styling spray - Year-over-year growth 2021-2026 (%)
**5.5 Dry shampoo - Market size and forecast 2021-2026
*Exhibit 27: Dry shampoo - Market size and forecast 2021-2026 ($ million)
*Exhibit 28: Dry shampoo - Year-over-year growth 2021-2026 (%)
**5.6 Market opportunity by Product
*Exhibit 29: Market opportunity by Product
***6. Customer landscape
*Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria
**6.1 Overview
*Exhibit 30: Customer landscape
***7. Geographic Landscape
**7.1 Geographic segmentation
*Exhibit 31: Market share by geography 2021-2026 (%)
**7.2 Geographic comparison
*Exhibit 32: Geographic comparison
**7.3 China - Market size and forecast 2021-2026
*Exhibit 33: China - Market size and forecast 2021-2026 ($ million)
*Exhibit 34: China - Year-over-year growth 2021-2026 (%)
**7.4 Japan - Market size and forecast 2021-2026
*Exhibit 35: Japan - Market size and forecast 2021-2026 ($ million)
*Exhibit 36: Japan - Year-over-year growth 2021-2026 (%)
**7.5 India - Market size and forecast 2021-2026
*Exhibit 37 India - Market size and forecast 2021-2026 ($ million)
*Exhibit 38: India - Year-over-year growth 2021-2026 (%)
**7.6 Australia - Market size and forecast 2021-2026
*Exhibit 39: Australia - Market size and forecast 2021-2026 ($ million)
*Exhibit 40: Australia - Year-over-year growth 2021-2026 (%)
**7.7 Rest of APAC- Market size and forecast 2021-2026
*Exhibit 41: Rest of APAC - Market size and forecast 2021-2026 ($ million)
*Exhibit 42: Rest of APAC - Year-over-year growth 2021-2026 (%)
**7.8 Market opportunity by geography
*Exhibit 43: Market opportunity by geography ($ million)
***8. Drivers, Challenges, and Trends
**8.1 Market drivers
*8.1.1 Evolving fashion trends in hair styling
*8.1.2 A rise in online sales of hair styling products
*8.1.3 A rise in the number of fashion-conscious consumers
**8.2 Market challenges
*8.2.1 Availability of counterfeit products
*8.2.2 High competition
*8.2.3 Regulatory compliances for product composition, labeling, and packaging
*8.2.4 Rapid spread of COVID-19 resulting in the shutdown of salons and spas
*Exhibit 44: Impact of drivers and challenges
**8.3 Market trends
*8.3.1 Growing demand for natural and organic hair styling products
*8.3.2 Growing adoption of home salon services
*8.3.3 Use of social media marketing
***9. Vendor Landscape
**9.1 Overview
*Exhibit 45: Vendor landscape
**9.2 Landscape disruption
*Exhibit 46: Landscape disruption
*Exhibit 47: Industry Risk
**9.3 Competitive landscape
***10. Vendor Analysis
**10.1 Vendors covered
*Exhibit 48: Vendors covered
**10.2 Market positioning of vendors
*Exhibit 49: ?Market positioning of vendors?
**10.3 Beiersdorf AG
*Exhibit 50: Beiersdorf AG - Overview
*Exhibit 51: Beiersdorf AG - Business segments
*Exhibit 52: Beiersdorf AG - Key offerings
*Exhibit 53: Beiersdorf AG - Segment focus
**10.4 Kao Corp.
*Exhibit 54: Kao Corp. - Overview
*Exhibit 55: Kao Corp. - Business segments
*Exhibit 56: Kao Corp. - Key offerings
*Exhibit 57: Kao Corp. - Segment focus
**10.5 LOreal SA
*Exhibit 58: LOreal SA - Overview
*Exhibit 59: LOreal SA - Business segments
*Exhibit 60: LOreal SA - Key offerings
*Exhibit 60: LOreal SA - Key offerings
**10.6 Oriflame Holding AG
*Exhibit 62: Oriflame Holding AG - Overview
*Exhibit 63: Oriflame Holding AG - Business segments
*Exhibit 64: Oriflame Holding AG - Key offerings
*Exhibit 65: Oriflame Holding AG - Segment focus
**10.7 Revlon Inc.
*Exhibit 66: Revlon Inc. - Overview
*Exhibit 67: Revlon Inc. - Business segments
*Exhibit 68: Revlon Inc. - Key offerings
*Exhibit 69: Revlon Inc. - Segment focus
**10.8 Shiseido Co. Ltd.
*Exhibit 70: Shiseido Co. Ltd. - Overview
*Exhibit 71: Shiseido Co. Ltd. - Business segments
*Exhibit 72: Shiseido Co. Ltd. - Key offerings
*Exhibit 73: Shiseido Co. Ltd. - Segment focus
**10.9 The Estee Lauder Co. Inc.
*Exhibit 74: The Estee Lauder Co. Inc. - Overview
*Exhibit 75: The Estee Lauder Co. Inc. - Business segments
*Exhibit 76: The Estee Lauder Co. Inc. - Key offerings
*Exhibit 77: The Estee Lauder Co. Inc. - Segment focus
**10.10 The Procter and Gamble Co.
*Exhibit 78: The Procter and Gamble Co. - Overview
*Exhibit 79: The Procter and Gamble Co. - Business segments
*Exhibit 80: The Procter and Gamble Co. - Key offerings
*Exhibit 81: The Procter and Gamble Co. - Segment focus
**10.11 Unilever Group
*Exhibit 82: Unilever Group - Overview
*Exhibit 83: Unilever Group - Business segments
*Exhibit 84: Unilever Group - Key offerings
*Exhibit 85: Unilever Group - Segment focus
**10.12 Wella Operations US LLC
*Exhibit 86: Wella Operations US LLC - Overview
*Exhibit 87: Wella Operations US LLC - Product and service
*Exhibit 88: Wella Operations US LLC - Key offerings
***11. Appendix
**11.1 Scope of the report
*11.1.1 ????Market definition
*11.1.2 ????Objectives
*11.1.3 ????Notes and caveats
**11.2 Currency conversion rates for US$
*Exhibit 89: ?Currency conversion rates for US$?
**11.3 Research Methodology
*Exhibit 90: ?Research Methodology
*Exhibit 91: ??Validation techniques employed for market sizing?
*Exhibit 92: ??Information sources
**11.4 List of abbreviations
*Exhibit 93: List of abbreviations
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