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The haircare market size in Africa is forecast to increase by USD 1.2 billion at a CAGR of 6.78% between 2023 and 2028. The African haircare market is experiencing significant growth, driven by the increasing demand for products catering to specific hair types and textures. This trend is particularly prominent in regions such as West and Southern Africa, where the diverse population necessitates a wide range of offerings. Additionally, the rise of haircare start-ups spearheaded by regional women entrepreneurs is adding impetus to the market's expansion. However, the market faces challenges, including the prevalence of counterfeit products, particularly in East Africa, which undermines consumer trust and poses a threat to market integrity. Despite these hurdles, the African haircare market's future looks promising, with opportunities for innovation, localization, and sustainable growth.
The African haircare market is witnessing significant growth due to the increasing awareness about hair health and the availability of a wide range of haircare products. Organic Shampoos and conditioners are the most commonly used haircare products in Africa, with a large consumer base opting for natural and herbal formulations. Hair oils and serums are also gaining popularity for their ability to nourish and protect hair from premature hair loss, damage caused by pollution, and ultraviolet sun rays. Hair coloring, hair styling products such as hair wax and hair sprays, and hair loss treatments are also popular in the region.
Moreover, the elderly population is a significant consumer group, with a growing demand for products specifically formulated for aging hair. Dandruff and dull hair are common hair concerns in Africa, leading to a high demand for anti-dandruff shampoos and products that enhance hair shine. Hair spa and salons offer various hair treatments and services, including hair straightening and curling, to cater to the diverse hair needs of the population. Overall, the African haircare market presents numerous opportunities for growth, driven by the increasing demand for innovative and effective haircare solutions.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The Shampoo segment is estimated to witness significant growth during the forecast period. The African haircare market encompasses a wide range of products, including shampoos, conditioners, oils, serums, hair coloring, and various hair styling products. The shampoo segment dominates the market due to its essential role in cleansing and maintaining hair health. Hair colorants, hair oil, and hair serums are also popular choices for enhancing the appearance and managing hair concerns such as premature hair loss, dandruff, and dull hair. Hair styling products like hair wax, hair sprays, and hair styling gels are frequently used for hair shaping and holding styles in place. These products are readily available in various retail channels, including supermarkets, pharmacies, beauty salons, and online stores.
Moreover, hair health issues like blood circulation, infection, and itching, as well as cosmetology services, are addressed through various treatments and haircare products. Hair loss conditions like alopecia areata are becoming increasingly common concerns, driving the demand for specialized haircare solutions. Factors like pollution and the use of heat styling tools, such as hair straighteners and curlers, contribute to hair damage and require regular use of haircare products for protection and repair. Overall, the African haircare market offers a diverse range of products catering to various hair types, concerns, and preferences.
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The shampoo segment was valued at USD 760.10 million in 2018 and showed a gradual increase during the forecast period.
Our market researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Products targeted at specific hair types in Africa is the key driver of the market. In Africa, the haircare market is witnessing significant growth due to the increasing consumer demand for innovative products. Companies such as L'Oreal SA and Unilever PLC are investing in research and development to cater to the unique hair and skin needs of African consumers. L'Oreal SA operates a research and innovation center in Johannesburg, South Africa, dedicated to creating beauty products tailored to African consumers. Unilever PLC, on the other hand, has made investments to research the hair biology of African consumers. Both companies are also building relationships with local hairdressers to increase awareness about haircare products. The shampoo segment, which includes cleansing hair and addressing issues such as dandruff and dull hair, dominates the market.
Moreover, other haircare products, including conditioners, hair oils, hair colors, hair serums, hair styling products like hair wax, hair sprays, and hair styling gels, are also gaining popularity. Hair health concerns, such as hair loss, hair coloring, and hair styling, are driving the demand for these products. Additionally, the rise of e-commerce, pharmacies, and online stores, as well as the availability of cosmetology services, are providing consumers with more options to purchase haircare products. Environmental factors, such as pollution, also contribute to the need for haircare solutions. Conditions like alopecia areata and premature hair loss are also being addressed with new product launches. Overall, the market is expected to continue growing, driven by consumer demand for effective and innovative haircare solutions.
Rising haircare start-ups from regional women entrepreneurs is the upcoming trend in the market. The market is witnessing an influx of innovative products and solutions catering to the unique hair needs of African women. Entrepreneurs are addressing challenges such as hair loss, premature graying, and damage caused by pollution, dandruff, and dull hair. Ciara Imani May launched Rebundle in 2021, offering synthetic hair options made from banana fibers. Gwyneth Addo started Crowning Glory in May 2022, selling hair extensions. Maeva Heim's Bread Beauty Supply, launched in 2020, provides a comprehensive range of black haircare products, including shampoos, deep conditioners, hair oils, hair colors, hair serums, hair styling products, and hair wax. These entrepreneurs aim to improve hair health by addressing issues like blood circulation, infection, and itching.
Additionally, cosmetology services, supermarkets, pharmacies, beauty salons, e-commerce platforms, and online stores offer a wide array of haircare solutions such as shampoos, conditioners, hair oils, hair colors, hair serums, hair styling products, hair mask, hair wax, hair sprays, hair styling gels, hair straighteners, and curlers. Alopecia areata and other hair-related conditions are also being addressed with specialized haircare products. The shampoo segment, in particular, is experiencing significant growth due to the increasing awareness of the importance of cleansing hair regularly to maintain overall hair health.
Counterfeit products in East Africa is a key challenge affecting the market growth. The market has seen an influx of counterfeit products, particularly in the East African region, where approximately one-third of cosmeceutical items are estimated to be imitations. These counterfeit haircare products pose a significant threat to the revenue of established brands and can potentially harm consumers. Side effects of using such products include hair loss and scalp issues like infection and itching. The proliferation of counterfeit haircare items is not confined to physical stores; they are also readily available through online channels. The cosmetics and beauty sector in Tanzania, which heavily relies on overseas imports and cross-border trade from Kenya, is particularly affected.
However, authentic haircare products cater to various hair concerns, such as dandruff, dull hair, and protection against pollution. They include offerings like shampoos, conditioners, hair oils, hair colors, hair serums, hair styling products like hair wax and hair sprays, and hair styling tools like hair straighteners and curlers. Consumers seek these products to maintain hair health and enhance their hair's appearance. Counterfeit products, however, may compromise the quality and safety of these offerings. Pharmacies, supermarkets, beauty salons, and e-commerce platforms are popular channels for purchasing haircare products. Alopecia areata, a common cause of hair loss, can be addressed through various haircare solutions.
Similarly, the shampoo segment, in particular, plays a crucial role in cleansing the hair and scalp, ensuring optimal hair health. Hair health concerns, such as premature hair loss, can be mitigated through regular use of authentic haircare products.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Amka Products Pty Ltd. - The company offers haircare products under brands such as Easy waves, Fenjal classic, Black like me, and BLM for curls.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The African haircare market is witnessing significant growth due to the increasing demand for various haircare products such as shampoo, conditioner, oil, serum, hair coloring, and hair styling products. The shampoo segment holds a major share in the market, as it is essential for cleansing hair and addressing common hair concerns such as dandruff, dull hair, and pollution. Hair oils and serums are popular for promoting hair health and preventing premature hair loss, while hair colorants cater to the growing trend of hair coloring. Hair styling products like hair wax, hair sprays, and hair styling gels are also gaining popularity for their ability to provide long-lasting styles.
Moreoover, the market is served through various channels including supermarkets, pharmacies, beauty salons, and online stores. Hair loss concerns such as alopecia areata are driving demand for hair health solutions. Cosmetology services and e-commerce platforms are also emerging as key distribution channels. Additionally, hair styling tools like hair straighteners and curlers are increasingly being used for hair care and styling. Infection & itching, blood circulation, and hair colorants are other key concerns addressed by haircare products in the region.
Market Scope |
|
Report Coverage |
Details |
Page number |
163 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.78% |
Market growth 2024-2028 |
USD 1.2 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
6.23 |
Key companies profiled |
Amka Products Pty Ltd., Bhuman Waterless Skincare, Canviiy LLC, Combe Inc., Coty Inc., Curls in Bloom, Davines Spa, Henkel AG and Co. KGaA, Johnson and Johnson Services Inc., LOreal SA, MOROCCANOIL, Nubian Crown Hair, Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Companies Inc., The Procter and Gamble Co., and Unilever PLC |
Market dynamics |
Parent market analysis, market growth inducers and obstacles,market forecast , fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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