Hand Dryer Market Analysis Europe, North America, APAC, South America, Middle East and Africa - US, China, Germany, France, UK - Size and Forecast 2024-2028

Hand Dryer Market Size 2024-2028 

The Hand Dryer Market size is forecast to increase by USD 802.59 million, at a CAGR of 10.7% between 2023 and 2028. 

Several factors play a crucial role in the market's growth, such as innovation in product design, technology, and features, the increasing concerns over wastepaper management, and the growth of the hospitality industry. The report provides market size, historical data spanning from 2018 - 2022, and future projections, all presented in terms of value in USD million for each of the mentioned segments.

What will be the Size of the Industry during the Market Forecast Period?

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Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The growth of the hospitality industry is notably driving the market. Hand dryers are mainly installed in hotels, airports, shopping malls, and commercial complexes. Therefore, growth in the hospitality industry directly impacts the market. In addition, the low time taken for drying hands due to the high speed of hand dryers is the key factor for the adoption of hand dryers in the hospitality industry.

Moreover, the hospitality industry is impacted by tourism, technology, and economic growth. In addition, Europe, APAC, and the Middle East are the key regions contributing to the demand for hand dryers in the hospitality industry. Furthermore, the Middle East has emerged as one of the top tourist destinations in the last decade. Hence, such factors are positively impacting the market. Therefore, it is expected to drive the market growth during the forecast period.

Significant Market Trends

Rising demand for hand dryers from developing regions is an emerging trend in the market. The increasing demand for hand dryers from developing countries is emerging as a major trend in the market. In addition, as these regions experience economic growth, urbanization, and a greater emphasis on modern infrastructure, the demand for efficient and sustainable lavatory solutions, including hand dryers, rises.

Moreover, one major driver of this trend is increased awareness of hygiene practices and environmental sustainability. In addition, developing countries are placing a greater emphasis on public health and hygiene, leading to a shift away from traditional drying methods like paper towels, which generate waste and require frequent restocking. Hence, such factors are driving the market trends during the forecast period.

Major Market Challenge

A rise in concerns over efficacy, noise, and skin irritation is a major challenge hindering the market. Besides the numerous advantages of hand dryers, factors including efficacy, noise, and skin irritation pose challenges that could potentially hinder the global market. In addition, efficacy concerns arise from variations in the drying speed among different hand dryer models. Furthermore, some users may perceive traditional paper towels as more effective in quickly drying hands compared to certain hand dryer units, impacting user satisfaction and adoption rates.

Moreover, noise levels generated by hand dryers can be a significant drawback, particularly in noise-sensitive environments such as offices, hospitals, and schools. In addition, excessive noise can be disruptive and cause discomfort, leading some establishments to opt for alternative drying methods to maintain a quieter and more pleasant environment. Hence, such factors are driving the market during the forecast period.

Market Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Bradley Corp: The company offers hand dryers that are energy efficient, surface mounted and featuring HEPA filtration system with antimicrobial technology, under the brand name of Aerix.

The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• Askon Hygiene Products Pvt. Ltd.
• Carrier Global Corp.
• Comac Corp.
• Dyson Group Co.
• Electrostar GmbH
• Euronics Industries Pvt. Ltd.
• Excel Dryer Inc.
• Hokwang Industries Co. Ltd.
• Jaquar India
• JVD SAS
• Kohler Co.
• Mitsubishi Electric Corp.
• Palmer Fixture
• Panasonic Holdings Corp.
• SPL Ltd.
• STIEBEL ELTRON GmbH and Co. KG
• TaiShan Jie Da Electrical Co. LTD.
• Toto Ltd.
• W.M. BARR Co. Inc.

We've performed both qualitative and quantitative analyses on companies to provide clients with insights into the broader business landscape and the strengths and weaknesses of major market players. Qualitative analysis helps categorize companies based on their focus, whether it's pure play, category-focused, industry-focused, or diversified. Meanwhile, quantitative analysis helps classify companies according to their market position, ranging from dominant and leading to strong, tentative, and weak.

What is the Largest-Growing Segments in the Market?

The automatic hand dryer segment is estimated to witness significant growth during the forecast period. Automatic hand dryer segments are hygienic, as users are not required to touch the appliance, which reduces the possibility of germ transfer and contamination. In addition, these palm dryers are highly energy-efficient and utilize sensor-based technology to switch off the appliance as soon as users take their palms off. Therefore, owing to these factors, automatic palm dryers have become the preferred option.

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The automatic hand dryer segment was the largest segment and was valued at USD 788.15 million in 2018. Moreover, the COVID-19 pandemic has boosted the demand for automatic segments. The spread of coronavirus via physical surfaces made end-users conscious of the contactless usage of public facilities such as hand dryers and soap dispensers. Therefore, automatic palm dryers will witness an increase in demand from public infrastructures such as railway and bus stations, commercial complexes, and restaurants. Hence, these factors will propel the growth of the automatic palm dryer segment in the global market during the forecast period.

Which are the Key Regions for the Market?

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Europe is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The developed West European countries including Germany, the UK, and France contributed the highest revenue to the regional market in 2023. In addition, the market continues to be fiercely competitive due to the presence of numerous companies in the region, along with low product differentiation among company offerings. Moreover, several companies such as Dyson, JVD, and STIEBEL ELTRON GmbH and Co. KG are the key players in the region. In addition, the demand for palm dryers in Europe mostly stems from many hotels and restaurants in the region. Furthermore, the hospitality industry is a major contributor to the regional market. In addition, countries such as Germany, France, and the UK are among the top global tourism destinations. Hence, such factors are driving the market in Europe during the forecasting period.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

• Type Outlook
  • Automatic hand dryer
  • Push-button hand dryer
• Product Outlook
  • Hot air hand dryer
  • Jet air hand dryer
• End-user Outlook
  • Hotels and restaurants
  • Shopping malls and complex
  • Hospitals and others
• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Argentina
    • Brazil
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Analyst Overview

The smart lecture capture market, including hardware vendors and educational content providers, is witnessing significant growth driven by technological advancements. In the realm of electrical appliances, a focus on cost-effective, environmentally friendly devices extends to hand dryers. Modern smart hand dryers, equipped with energy-efficient features, address concerns like wet hands and environmental impact. This is particularly crucial in developing nations undergoing rapid infrastructure development and modernization in their education systems. Despite challenges such as the high cost of installation and noise pollution, the market sees revenue pockets, emphasizing strategic growth analysis, regulatory compliance, and innovative features like automatic operation modes.

The market is experiencing a surge in demand for environmentally friendly devices and energy-efficient solutions. With a focus on reducing pollution emissions and saving power, the market emphasizes products that align with sustainability goals. Rapid infrastructure development, particularly in emerging economies, drives the need for innovative hand dryer technologies. Research and development activities fuel advancements in mounting techniques and operation modes, including manual on-automatic off-push buttons and fully automatic systems. Market growth analysis identifies key categories and application niches, driving strategic decisions for product approvals, launches, and geographic expansions. Compliance with market regulations remains crucial, encouraging manufacturers to prioritize technological innovations for improved efficiency and environmental friendliness. Wall-mounted hand dryers, equipped with pathogen-resistant features, exemplify the industry's commitment to hygiene and sustainability in public spaces.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2023 and 2028
• Precise estimation of the market  size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming market growth trends and changes in consumer behavior
• Growth of the market across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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