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The India Edible Meat Market size is projected to increase by USD 13.83 billion and the market size is estimated to grow at a CAGR of 8.09% between 2023 and 2028. The market's growth hinges on several key factors. Increased online penetration has expanded market reach, enabling broader customer access and convenience. Simultaneously, the growing prominence of private label brands reflects shifting consumer preferences towards value and quality. Additionally, increasing partnerships and acquisitions among industry players foster innovation and market consolidation, driving competitive dynamics. These trends underscore a dynamic marketplace where digitalization, brand differentiation, and strategic alliances play pivotal roles in shaping industry evolution. As businesses adapt to these trends, leveraging online platforms, enhancing brand value, and pursuing collaborative ventures are crucial strategies for sustained growth and market leadership. Embracing these factors not only enhances market competitiveness but also facilitates responsiveness to changing consumer demands and market dynamics.
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The market encompasses a diverse range of products catering to varied consumer preferences and nutritional needs. Canned and fresh/chilled meats serve both on-trade and off-trade channels, meeting protein requirements essential for muscle tissues and internal organs. Red meats from cattle, pigs, and duck are prominent choices, offering essential nutrients like amino acids crucial for health. Edible meat by-products such as liver and kidneys are valued for their nutritional richness. As part of the global food industry, India's meat market addresses growing demand for protein-rich flesh foods sourced from animals. The market's growth is influenced by consumer preferences, dietary habits, and the need for sustainable production practices. With increasing awareness of nutritional benefits, the market continues to evolve, emphasizing quality, safety, and diversity in meat products to meet the dietary needs of a burgeoning population.
The increased online penetration is a driving trend in the market. There has been an increase in online consumption of edible meat. This is time-saving and removes the need to go into various stores or butcheries in person. Organic options are increasingly being used by consumers looking for high-quality meat products. As consumers become more comfortable with e-commerce and embrace the convenience of online shopping, they are more likely to explore online options for edible meat purchases, which is expected to boost the growth of the market during the forecast period.
The robust demand for organic meat is a primary trend in the market. There has been a steady increase in demand for organic meat since 2017. The quality and safety of the food consumers are eating has become increasingly important to them. This is appealing to individuals who prioritize natural and minimally processed food options, believing them to be healthier and free from potentially harmful substances. The production of organic meat often involves practices aimed at ensuring animal welfare and environmental sustainability.
Additionally, organic meat producers aim to minimize the use of synthetic pesticides and fertilizers, reducing potential environmental harm. This development of taste and texture, which some consumers find interesting, may be facilitated by the emphasis placed on nature's feed, grazing, or organically managed agriculture. Thus, the growing interest of consumers in organic meat will positively impact the growth of the APAC market, including India, during the forecast period. As awareness of sustainability and health-conscious consumption grows across the APAC region, including India, organic meat products cater to the preferences of discerning consumers seeking natural and ethically produced food options. This trend aligns with the broader market shift towards organic and premium meat offerings, driven by changing consumer behaviors and regulatory support for sustainable agriculture practices in the edible meat sector.
The increasing vegan food consumption is a major challenge in the market. Because of health, environmental, and animal welfare concerns, consumers in India have started eating plant-derived diets or decreasing their meat consumption. As the popularity of vegan and vegetarian lifestyles grows, there is a shift in consumer preferences away from traditional meat-based meals. The change in dietary preferences will have a direct impact on the demand for meat, as well as contribute to falling sales.
However, some consumers have reduced or eliminated meat consumption as a result of increased awareness about these environmental issues, which has led them to adopt alternative animal products. The increased concern for animal health as well as for the environment may cause a decline in edible meat sales, which may negatively impact the growth of the market in focus during the forecast period.
Based on the distributional channel, the market has been segmented into offline and online. The offline segment will account for the largest share of this segment. In India, the offline segment accounted for the largest share of the market in 2022. As far as meat is concerned, traditional brick-and-mortar shopping remains preferred by a large number of consumers. Customers can request specific cuts, sizes, or special preparations from the butcher or meat vendor, allowing for a more personalized meat-buying experience. Offline meat markets offer a tangible shopping experience, in which buyers interact directly with the sellers and have access to physical assessments and a selection of products that are still appreciated by many consumers. Thus, consumer preference for the offline channel will boost the growth of this segment as well as the market
The market share growth by the poultry segment will be significant during the forecast period. Poultry meat is a popular choice due to its affordability, availability, and ease of production compared to other meats. Increasing purchasing power, as well as rising meat consumption, was brought about by rapidly growing economies, especially in emerging markets.
The poultry segment was valued at USD 10.32 billion in 2018.
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For a more extensive population, poultry meat is becoming an increasingly important source of protein due to its comparatively cheap price. The increase in demand has been due to improved awareness of healthy eating and the nutritional value of poultry meat. Along with increasing environmental consciousness among consumers, has contributed to the demand for edible poultry meat, which in turn will boost the growth of the market in focus during the forecast period.
The market research report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
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The market offers a diverse array of products catering to various dietary preferences and culinary traditions. Both off trade and on trade channels distribute a range of meats, including lamb, chickens, fish, and game meat. Fresh meat and processed meat options meet consumer demand for convenience and nutrition, while organic meat production addresses the growing interest in sustainable practices. Amidst the rising popularity of vegetarian and vegan diets, traditional meats like steaks, burgers, stews, bacon, sausages, and ham remain integral to Indian and global cuisines such as Mediterranean and Middle Eastern. Shellfish provide Omega-3 fatty acids, enhancing nutritional value. Packaged and frozen meat products ensure accessibility across diverse regions. Stringent regulations govern processing and ensure food safety amidst challenges like African swine fever. With robust flavors and complex tastes enhanced by spices, the market continues to evolve, embracing both traditional and alternative meat products to meet diverse consumer needs.
Market Scope |
|
Report Coverage |
Details |
Page number |
119 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.09% |
Market Growth 2024-2028 |
USD 13.83 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
7.32 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Al Aali Exports Pvt. Ltd, Al Hamd Agro Food Products Pvt. Ltd., Al Kabeer Exports Pvt. Ltd., Allanasons Pvt. Ltd., Charoen Pokphand Group Co. Ltd., Dayscatch Retail Technologies Pvt. Ltd., Delightful Gourmet Pvt. Ltd., FRESHTOHOME FOODS Pvt. Ltd., GFM Retail Pvt. Ltd., HMA Agro Industries Ltd., IB Group, Mirha Exports Pvt. Ltd., MK Overseas Pvt. Ltd., Mohammad Poultry and Co., Mutton Mahal, Prabhat Poultry Pvt. Ltd., Suguna Foods Pvt. Ltd., Suzannes Food, The Meat Products of India Ltd., and VH Group |
Market dynamics |
Parent market growth analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. |
Customization purview |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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