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The Japanese whiskey market size is projected to increase by USD 614.15 million, at a CAGR of 9.49% between 2022 and 2027. The alcohol industry is experiencing a significant shift towards online sales channels, driven by convenience and accessibility. Concurrently, there's a rising demand for premium whisky, reflecting evolving consumer tastes and preferences. This trend is reshaping the market landscape as whisky enthusiasts seek unique flavors and high-quality offerings. As whisky preferences evolve, distilleries and retailers are adapting by diversifying their product ranges and emphasizing craftsmanship and heritage. This dynamic environment highlights the importance of digital strategies in reaching and engaging with discerning consumers who value convenience and the ability to explore a wide range of whisky options from the comfort of their homes.
The market shows an Accelerated CAGR during the forecast period.
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The market is experiencing exponential market growth driven by a thriving cocktail culture and increasing consumer interest in mixology. Pubs and bars play a pivotal role in promoting whiskey through happy Hours and events, fostering a robust on-trade segment. Social media and online retail channels enhance off-trade distribution, reaching a broader residential sector. Retail shops capitalize on product pricing strategies, leveraging both offline sales applications and online sales platforms. Quantitative and qualitative data analysis informs strategic decisions, optimizing revenue opportunities at both country and regional levels. With Japan's strong economy reflected in its GDP, the whiskey industry benefits from commercial developments that enhance product penetration and profitability in a competitive global industry.
One of the key factors driving the market growth is the increasing use of online sales channels for selling alcohol. The availability of online stores and online specialty retailers offers a wide range of choices to consumers in addition to online shopping conveniences. In addition, consumers are more comfortable with online shopping, wherein they can compare prices.
Moreover, the increasing use of online channels for purchasing products is likely to drive the market in India. Furthermore, the presence of strong online distribution channels and platform providers is expected to boost online sales. Hence, such factors are positively impacting the Japanese - whiskey market. Therefore, it is expected to drive the market during the forecast period.
A key factor shaping the market is the growing preference for organic whisky. The market is fuelled by a need for diversity from fast-growing emerging economies, as well as a desire for lower alcohol variants and organic whisky among health-conscious users. Moreover, with a growing emphasis on healthy living across the world, many favor these types of drinks.
As a result, it has led to a rise in the demand for organic variant from Europe and other nations across the world. Companies like Bainbridge Organic Distillers have created artisan-distilled spirits using USDA-certified organic wheat, barley, triticale, and maize cultivated specifically for their distillery, and the quality of each of their products is a direct reflection of the perfection of their grains. Hence, the growing preference for organic whisky will drive the global market during the forecast period.
Growing health awareness among consumers is one of the key challenges hindering the market. The growing health awareness and tendency to adopt healthy lifestyles among millennials have encouraged low alcohol consumption and a move from alcoholic beverages to healthier drinks and other beverages. As a result, it has become a challenge for the global market as its growth is mitigated by the increasing population shift from drinking whisky.
Moreover, the widespread availability of other substitute products, including Irish whisky and Scotch whisky, along with their widespread availability, has enabled them to take over the share of the whisky market. In addition, the rising awareness campaigns by the government and health institutions have also reinforced the process of educating the masses about the perils of drinking alcohol. Furthermore increasing health awareness has enabled the exponential growth of the non-alcoholic drinks markets which led to a decline in the sales of alcoholic beverages globally, which can hinder the growth of the global market during the forecast period.
By End-user
The growing popularity in the commercial segment will increase the market growth. Bars and restaurants often offer on their drink menus to cater to customers' growing interest in premium and unique spirits. In addition, the drink has a reputation for reputation for quality and craftsmanship making it an attractive choice for establishments looking to offer a diverse and sophisticated selection of beverages. Moreover, several luxury hotels and high-end hospitality establishments may offer as part of their premium beverage offerings. Furthermore, it can be included in catering services and event planning, adding a touch of elegance and refinement to corporate events, weddings, and other special occasions. Hence, such factors are fuelling the growth of this segment which in turn will drive the market growth during the forecast period.
By Distribution Channel
The on-trade segment is estimated to witness significant growth during the forecast period. There is a growing popularity across the world, and its on-trade distribution (availability in bars, restaurants, and other establishments) has expanded to cater to the growing demand. In addition, the drink has gained a reputation for its craftsmanship, quality, and unique flavor profiles. Therefore, it had become sought after by whisky enthusiasts, leading to an increase in on-trade distribution in bars and restaurants around the world.
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The on-trade segment was the largest segment and was valued at USD 581.65 million in 2017. Moreover, Japanese whiskies were commonly found in high-end establishments and specialty whisky bars, particularly those with extensive whisky collections. In addition, these venues often provided a wide selection of brands and expressions to cater to connoisseurs and curious customers alike. Furthermore, numerous Japanese whiskies received international accolades and awards, further fueling interest in the premium whisky category and driving its on-trade segment, which will propel the growth of the global market during the forecast period.
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APAC is estimated to contribute 72% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Japanese whisky has become highly demanded by consumers in various Asian countries, such as India and Japan, contributing to a rise in demand and interest. In addition, the APAC region witnessed a growing appreciation for Japanese whisky in the past couple of years, fuelled by factors like its unique flavor profiles, craftsmanship, and the allure of Japanese culture. Therefore, these factors will strengthen the growth of the regional Japanese - whiskey market during the forecast period. China emerged as one of the most prominent markets for Japanese whisky in the APAC region. Furthermore, China emerged as one of the most prominent markets for Japanese whisky in the APAC region. The country's expanding middle class and growing interest in luxury products contributed to the increase in demand. Hence, such factors are driving the market growth in the region during the market forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and analysis.
The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about Key companies, including:
Asahi Group Holdings Ltd., Honbo Sake Brewery Co. Ltd., KAIYO JAPANESE MIZUNARA OAK WHISKY, Kamiki Whisky, Kirin Holdings Co. Ltd., Komasa Kanosuke Distillery Co. Ltd., Matsui Shuzo An Unlimited Partnership, SHIN Group Corp., Suntory Holdings Ltd., Tokuoka Co. Ltd., and Umiki
The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, market forecast, market research and growth, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD million" for the period 2023-2027, market growth analysis, as well as historical data from 2017 - 2021 for the following segments.
Scotch Whisky Market - Scotch Whisky Market Analysis Europe, North America, APAC, Middle East and Africa, South America - US, India, France, Spain, Germany - Size and Forecast
Whiskey Market - Whiskey Market by Product, Distribution Channel, and Geography - Forecast and Analysis
Irish Whiskey Market - Irish Whiskey Market by Distribution Channel, Type and Geography - Forecast and Analysis
The industry is undergoing significant transformations influenced by economic, political, and social factors. With exponential market growth driven by vibrant cocktail culture and consumer interest in mixology, bars, and pubs play crucial roles in promoting Japanese whisky, often during Happy Hours. Both the on-trade segment, which includes bars and restaurants, and off-trade distribution through retail shops and online channels, cater to diverse consumer preferences in the residential sector. Major players in the industry leverage their competitive advantage to penetrate end application industries and reach end consumers effectively. Quantitative data and historical pricing trends inform product lifecycle management and pricing strategies, while projected trends anticipate future market conditions. Regulatory changes, government spending, and research and development growth contribute to positive market outlooks. However, economic downturns or political uncertainties can lead to negative changes affecting market dynamics. As the industry evolves, research methodologies and subject-related expert advice continue to guide strategic decisions, ensuring sustainable growth amidst evolving consumer buying behaviors and global market scenarios.
Moreover, in the realm of Japanese whisky, several critical factors influence its market dynamics and outlook. Commercial development and strategic cost management are pivotal for enhancing product penetration across diverse consumer segments and child markets. Understanding consumer buying behavior is essential amidst evolving social scenarios, shaping market outlooks and projected pricing trends. Company profiles of major manufacturers, suppliers, and intermediaries shed light on their roles within the commodity and service landscape. Regulatory frameworks and political factors also play significant roles, impacting positive changes in market conditions. Rigorous research methodologies underpin data-driven insights into economic factors affecting the industry's growth trajectory. As stakeholders navigate these complexities, strategic adaptation to regulatory shifts ensures sustainable market development and profitability in the Japanese whisky sector.
Industry Scope |
|
Report Coverage |
Details |
Page number |
139 |
Base year |
2022 |
Historic period |
2017- 2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 9.49% |
Market growth 2023-2027 |
USD 614.15 million |
Market structure |
Concentrated |
YoY growth 2022-2023(%) |
9.03 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 72% |
Key countries |
US, Japan, Taiwan, Australia, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Asahi Group Holdings Ltd., Honbo Sake Brewery Co. Ltd., KAIYO JAPANESE MIZUNARA OAK WHISKY, Kamiki Whisky, Kirin Holdings Co. Ltd., Komasa Kanosuke Distillery Co. Ltd., Matsui Shuzo An Unlimited Partnership, SHIN Group Corp., Suntory Holdings Ltd., Tokuoka Co. Ltd., and Umiki |
Market dynamics |
Parent market analysis, Market forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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