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China - K-12 online education market size is estimated to grow at a CAGR of 15.65% between 2023 and 2028. The market size is forecast to increase by USD 25.55 billion.
The report includes a comprehensive outlook on the China K-12 Online Education Market, offering forecasts for the industry segmented by Product, which comprises online schools, language learning courses, and test preparation services. Additionally, it categorizes End-user into institutional learners and individual learners, and covers Type, including assessments and subjects. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments.
Improved accessibility to quality education is the key factor driving market growth. Online platforms have made education accessible to students regardless of their location. Owing to this, online education has gained broader acceptance among K-12 students in China. It has enabled K-12 students to receive training from qualified teachers anytime and anywhere. With advancements in educational technology and pedagogical approaches and an upsurge in the use of the Internet, the educational and regional disparity between urban and rural student populations has declined significantly in the country. Consequently, the number of K-12 student enrollments for online learning courses is increasing significantly. This is likely to drive the growth of the market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The K-12 online education market in China report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Based on product, the market share growth by the online schools segment will be significant during the forecast period. The key factors driving the demand for online schools in China are its flexibility and convenience compared with brick-and-mortar schools. The number of K-12 students pursuing education through online schools in China has dramatically increased. In addition, online schools will help Chinese students in overcoming language barriers.
Get a glance at the market contribution of various segments View PDF Sample
The online schools segment showed a gradual increase in the market share of USD 4.41 billion in 2018. Furthermore, students in online schools have the flexibility to set their own learning goals by collaborating with their teachers. This helps students take an active part in their education, making the learning process effective. The necessary academic training and support received from teachers, mentors, and academic counselors in online schools are as effective as classroom learning. Thus, such factors will drive the growth of the online schools segment in the China - K-12 online education market during the forecast period.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increasing use of cloud computing in K-12 online education system is the primary trend shaping market growth. Cloud computing has modernized the K-12 education system in China. Through this, students can store files, collaborate, and interact with other fellow students with several cloud-based applications. Students do not need to store information on their devices separately with cloud computing.
Moreover, cloud computing is more cost-efficient than non-cloud technologies, owing to which there has been an increase in the adoption of cloud computing in online education in China. There are several implications of cloud computing concerning education, enriching the student learning experiences in the country across various locations. Therefore, such factors will drive the growth of the market during the forecast period.
The availability of low-priced and open educational resources is a challenge that affects market growth. Open-source providers pose a significant threat to the existing K-12 online education vendors in the country. Open educational resources have made education more accessible to students by reducing the overall cost. The demand for the same is expected to rise among K-12 students in China. As a result, the need for online education courses and programs provided by established market players will decline.
However, companies such as New Oriental Education & Technology and TAL Education Group offer instructional programs and courses at a minimal cost. Despite these factors, in the China - K-12 online education market, the players catering to the K-12 segment face pricing pressure challenges. Therefore, such factors impede the growth of the market in focus during the forecast period.
The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by End-user
8 Market Segmentation by Type
9 Customer Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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