Market overview of vinegar in Latin America

Technavio’s market research analyst predicts the vinegar market in Latin America to grow at a CAGR of more than 7% by 2020.  Vinegar contains essential nutrients that are necessary for digestion, energy production, and food metabolism. Growing interest in cooking various foreign cuisines has led to the purchase of different types of dressings, which comprise vinegar as an essential ingredient. Low prices, ease of use, and convenient packaging have boosted consumer interest in both vinegar and products containing vinegar as an ingredient. With new flavors and ingredients being used in sauces and dressings, the demand for vinegar will witness a massive increase in the coming years. Some of the popular vinegar flavors in Latin America are apple, herbs, and tarragon. Flavored vinegar is used to create new tastes, and each flavor is intended for different meat, produce, and cheese uses. Recently, Opemec has launched Pianello blueberry flavor under balsamic vinegar.

South America dominates the vinegar market in Latin America and is expected to occupy more than 93% of the overall market share by 2020. Vinegar is an important part of South American cuisine and is mainly used in making salad dressings. An important factor driving the growth of vinegar products in the region is the increasing import and export of vinegar products. Brazil, Mexico, and Argentina are the highest revenue-generating countries in the South American vinegar market.

Competitive landscape and key vendors

This market is highly fragmented because of the presence of numerous small and large vendors who compete with each other on factors such as price, quality, product differentiation, distribution, and promotion. Intense competition prevails in the market owing to technological innovations and innovative product offerings. Vendors in the market have immense growth opportunities due to the rapidly changing consumer demand and preferences.

Leading vendors in the market include -

• Acetificio Mengazzoli
• Acetum
• Kraft Heinz
• Ponti

Other prominent vendors in the vinegar market in Latin America are Acetificio Marcello De Nigris, Aspall, Carl Kuhne, Castelo Alimentos, Charbonneaux-Brabant, Marukan Vinegar, Porta Hnos, Pristine, Productos Lux, Reinhart Foods, and Vinaigrerie Gingras.

Segmentation by product and analysis of the vinegar market in Latin America

• Balsamic vinegar
• Distilled vinegar
• Cider vinegar

Balsamic vinegar accounted for around 52% of the overall market share in 2015 and is expected to continue its dominance during the forecast period. Balsamic vinegar has a long shelf life and are stored in closed containers, and do not require refrigeration which makes them a preferred choice in various cuisines. Balsamic vinegar is extensively used in the preparation of Colombian desserts which are an essential part of the South American cuisine.

Segmentation by distribution channel and analysis of the vinegar market in Latin America

• Supermarkets and hypermarkets
• Convenience stores
• Mass merchandizers
• Warehouse clubs

In 2015, the vinegar market in Latin America was dominated by supermarkets and hypermarkets in terms of distribution which accounted for more than 66% of the overall market revenue. The penetration rate of supermarkets and hypermarkets is increasing in the Latin American countries especially Brazil owing to the vast availability of products in these channels. Consumers have more choices and options in these stores which have made them a preferred distribution channel.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the vinegar market in Latin America?
• What are the key market trends impacting the growth of the vinegar market in Latin America?
• What are the challenges to market growth?
• Who are the key vendors in the vinegar market in Latin America?
• What are the market opportunities and threats faced by the vendors in the vinegar market in Latin America?
• Trending factors influencing the market shares of Latin America.
• What are the key outcomes of the five forces analysis of the vinegar market in Latin America?

Technavio also offers customization on reports based on specific client requirement.

Related reports:

• Global Vinegar Market 2016-2020
• Sauces Dressings and Condiments Market in the US 2015-2019