Enjoy complimentary customisation on priority with our Enterprise License!
The lawn mowers market size is forecast to increase by USD 11.08 billion at a CAGR of 7.44% between 2023 and 2028. The market growth depends upon the growing demand for gardens and lawns, reflecting a growing interest in outdoor spaces and greenery among consumers. Additionally, the burgeoning popularity of sports further contributes to market growth, as individuals seek recreational activities and fitness opportunities. Moreover, the rapid urbanization observed in developing nations plays a pivotal role, as it leads to increased construction of residential and commercial spaces, fostering demand for landscaping and outdoor leisure amenities. Together, these trends fuel the upward trajectory of the market. It also includes an in-depth analysis of drivers, trends, and challenges.
To learn more about this report, View Report Sample
In the modern world, the use of lawn mowers has become essential for maintaining beautiful and well-groomed outdoor spaces. The market caters to various types of consumers, from residential to commercial, and offers a range of products to suit different needs. Robotic lawn mowers, for instance, are popular among those seeking convenience and efficiency. Urban areas often prefer compact and quiet mowers, while those with larger lawns may opt for riding mowers or zero-turn mowers for speed and coverage. Moreover, the market is continually evolving, with advancements in technology leading to innovations such as smart mowers, which can be controlled via smartphone apps. Additionally, Eco-friendly lawn mowers, like electric and cordless mowers, are gaining traction due to increasing environmental concerns. The market is competitive, with major players like Husqvarna, John Deere, and Honda, among others, offering a wide range of products. Prospective buyers are encouraged to consider factors like budget, lawn size, terrain, and desired features when making a purchase. In summary, the market offers a diverse range of products to cater to various consumer needs, with advancements in technology and eco-friendly options driving innovation. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The rise in demand for gardens and lawns is a driving trend in the market. The main growth driver of the market is increasing demand for garden and lawn care equipment. Consumer interest in gardening activities, such as lawn care, backyard beautification, and backyard cookouts, has increased significantly over the past decade. The rise in popularity of sports such as lawn tennis, croquet, cricket, football, hockey, and rugby is contributing to market growth during the forecast period. The demand is estimated to rise during the forecast period, driven by improved living conditions and increased interest in gardening as a hobby.
Moreover, widespread usage of these to maintain public facilities, such as parks, schools, and sports fields, is also expected to drive the market. Rising awareness about green roofs is also driven the market growth. Acceptance of lawn mowers has been promoted by the benefits of Green roofs, such as improved management of flooding through reducing rainfall, energy saving, and carbon sequestration, which will fuel the demand during the forecast period.
The emergence of advanced robotic lawn mowers is a primary trend in the market. Companies are expected to concentrate on introducing robotic mowing machines in response to the rising demand for high-tech lawn mowers among convenience-conscious customers. The industry is being driven by technologies like GPS and Wi-Fi, which will enable retailers to maintain market growth in the future. What's more, the joining of camera, infrared and ultrasonic sensors permits grass to be watered with the most extreme effectiveness, identification, or evasion of hindrances that are no more prominent than a base human mediation.
However, the demand for advanced products, from the affluent middle class who enjoy gardening as a hobby is driving the growth of the lawn mower market. In addition, the development of government-sponsored commercial space infrastructure projects will also have a key role to play in stimulating demand in the business sector. Thus, the emergence of technologically advanced robotic lawn mowers will drive the growth of the market during the forecast period.
The rise in pollution and emissions from lawn mowers is a major challenge faced by the market. Internal combustion yard cutters are huge supporters of air poisons and add to environmental change. There are additional ways that gas-powered lawn care equipment harms the environment. The EPA estimates that more than 17 million gallons of gasoline are spilled each year while refueling lawn care equipment, causing soil pollution and degradation.
However, portable generators, including those in recreational vehicles, are expected to meet stricter standards by 2024 and meet zero emissions standards by 2028. Moreover, CARB is of the opinion that lawnmower engines are very polluting in spite of their small size. By 2031, it is anticipated that the amount of smog-forming pollutants from lawn mowers will virtually double that from light passenger vehicles. Thus, the rising pollution concerns and emissions pose a threat to the environment, which will, in turn, hamper the growth of the market in focus during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
ANDREAS STIHL AG and Co. KG - The company offers iMOW Robotic mowers, Cordless lawn mowers, and Petrol lawn mowers for small to medium-sized lawns.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
In the realm of lawn mowers, institutional demand from landscaping companies and golf courses remains a significant driver. Alongside, the shift towards electric lawn mowers reflects increasing environmental consciousness, spurred by concerns over noise pollution and a preference for eco-friendly alternatives. This trend is further bolstered by advancements in technology, particularly in battery-powered mowers, offering convenience and sustainability. Despite the availability of gasoline-powered mowers, regulatory considerations and evolving economic conditions are redirecting consumer preferences toward greener solutions. Residential users are increasingly outsourcing lawn maintenance to lawn care services, aligning with changing attitudes towards leisure activities and environmental stewardship.
The residential segment is estimated to witness significant growth during the forecast period. The increase in residential areas with lawns is attributed to the increasing urbanization in the regions, which increases the demand for lawn mowers in the surrounding neighborhoods. Building smart cities and green spaces, as well as building new buildings and maintaining public parks and green areas is required to make urban development a reality.
Get a glance at the market contribution of various segments View the PDF Sample
The residential segment was the largest segment and was valued at USD 12.48 billion in 2018. Urbanization drives the growth of residential areas, leading to an increased demand for lawn mowers in urban spaces. Lawn mowing machines, including riding lawn mowers, zero-turn mowers, and robotic lawn mowers, are essential for maintaining the aesthetical appearance of lawns in residential places. Golf lawns and recreational gardens in urban areas also require regular grass cutting using advanced lawn mower machines. Urbanization's expansion results in the creation of smart cities and green spaces, necessitating the use of lawn mower machines for maintenance. The rise in urbanization and increased number of green spaces around the cities makes it necessary to use lawn mowers which in turn drives the growth of the market in focus during the forecast period.
The market caters to both residential and non-residential users, including playgrounds, hotels, amusement parks, and large parks. Push mowers, such as walk-behind models, are ideal for smaller yards and flat lawns, offering greater operator flexibility and increased cutting capacity. Ride-on mowers, best suited for larger lawns and uneven terrain, feature self-powered blades and are available in both electronic fuel type (battery-powered) and non-electronic fuel type (petrol-fueled cordless). Battery technologies and mapping technologies have revolutionized the market, with cordless lawn mowers gaining popularity due to their declining costs and convenience. Market participants include manufacturers like Husqvarna, offering high-performance models like the W520i, priced at USD1,299, with a robust aluminum cutting deck and battery-powered technology. Urban gardening and landscaping applications, including green roofs and residential gardens, benefit from the advancements in battery-operated mowers and artificial intelligence. Market growth is driven by the increasing demand for low-cost models and the integration of electronic components, such as electric corded mowers and hand push mowers, into the market. Blade size and storage room are essential considerations when selecting a lawn mower for various applications. Hence, such factors are fuelling the growth of this segment during the forecast period.
For more insights on the market share of various regions Download PDF Sample now!
Europe is estimated to contribute 32% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Another significant region contributing to the market is North America. The North American market for lawn mowers is significant due to urbanization, with over 80% of the population residing in urban areas. Urban spaces require continuous lawn maintenance for residential places and sports activities, including golf lawns. Various lawn mowing machines cater to this demand, such as riding lawn mowers, zero-turn mowers, and robotic lawn mowers. Urbanization and the shift towards smart cities increase the need for low-maintenance, durable lawn mowers. Trade barriers and protectionist policies may impact the market, particularly for electric mowers and robotic mowers.
Moreover, environmental concerns influence the preference for electric and robotic mowers, which offer smart technologies and energy efficiency. The semiconductor shortage and supply chain activities impact raw material prices and production. Lawn mowers come in various types, including those with revolving blades, electric motors, and internal combustion engines, catering to small and large lawns, recreational gardens, resorts, and golf courses. Cut height adjustments are essential for maintaining the aesthetic appearance of housing units and green spaces. North America has become the most densely populated area on earth. Hence, such factors are driving the market in North America during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments
In the realm of lawn mowers, residential lawn mowers play a pivotal role in maintaining green spaces for residential purposes and public green areas. With the economic expansion and increasing purchasing power, the demand for efficient and technologically advanced lawn mowers is on the rise. Innovations like AI integration enhance cutting efficiency while complying with safety regulations and emission standards. Both the commercial segment, particularly the landscaping industry, and residential users benefit from diverse options such as riding lawn mowers, zero-turn mowers, and robotic lawn mowers. Amidst the trend of urbanization and the emphasis on smart cities, the need for maintaining green spaces in urban spaces and parks is amplified, driving the demand for modern lawn mowing machines. The Market is witnessing significant changes and opportunities driven by factors such as Eco-city project developments and Consumer preferences for Electric-powered lawn mowers over traditional Gas-powered models. Battery-powered lawn mowers are also gaining popularity, offering high performance and Environmental concerns.
Smart technologies like GPS and Wi-Fi are being integrated into Tech-advanced mowers, enhancing their Aesthetical appearance and Cutting capacities. The market is also witnessing a rise in the Robotic mowers segment, including offerings from companies like iRobot Corporation with their Terra t7 Robot Mower featuring Smart mapping technology for efficient lawn maintenance. Commercial spaces such as Golf courses, Resorts, and Amusement parks are adopting Commercial-grade steel deck mowers with IPX4 rated weather-resistant construction for durability. Remote-controlled and Autonomous robotic options cater to the Leisure gardening and Recreational gardens sectors. While the market faces challenges like the Semiconductor shortage, it also presents opportunities for growth through E-commerce channels and Government-backed infrastructure projects. As the world moves towards Post-COVID levels, the Market is poised for growth, driven by Innovative technologies, Changing consumer preferences, and Sustainable solutions for lawn maintenance.
|
Market Scope |
|
|
Report Coverage |
Details |
|
Page number |
157 |
|
Base year |
2023 |
|
Historic period |
2018 - 2022 |
|
Forecast period |
2024-2028 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 7.44% |
|
Market growth 2024-2028 |
USD 11.08 billion |
|
Market structure |
Fragmented |
|
YoY growth 2023-2024(%) |
6.4 |
|
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
|
Performing market contribution |
Europe at 32% |
|
Key countries |
US, Germany, France, UK, and China |
|
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
|
Key companies profiled |
ANDREAS STIHL AG and Co. KG, AriensCo, Briggs and Stratton LLC, Chervon Holdings Ltd., D and D Motor Systems Inc., Deere and Co., Emak Spa, Fiskars Corp., Generac Holdings Inc., Greenworks Tools, Honda Motor Co. Ltd., Husqvarna AB, Robert Bosch GmbH, Sharpex Engineering Works, Snow Joe LLC, Stanley Black and Decker Inc., STIGA S.p.A., The Great States Corp., The Toro Co., and Unison Engg. Industries |
|
Market dynamics |
Parent market analysis, market growth analysis , Market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
|
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Get the report (PDF) sent to your email within minutes.
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.
