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The luxury yacht market size is forecast to increase by USD 5.23 billion, at a CAGR of 8.61% between 2023 and 2028. The increase in recreational tourism is driving demand for luxury travel experiences and accommodations. Digital marketing and increasing social media use are enabling luxury brands to reach a wider audience and engage with consumers in new ways. The increase in the high net worth individual (HNWI) population is leading to higher spending on luxury goods and services. Overall, these factors are contributing to the growth of the luxury market. Tourism holds pivotal importance as a global economic activity, contributing substantially to the economic development, employment generation, and social progress of numerous nations. Its impact reverberates significantly in the market, particularly through various avenues such as commercial yacht operators, fleet operators, yacht brokers and brands, yacht ownership and prices, yacht auctions, and rentals.
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The market offers exquisite yacht interiors, amenities, and features that define a lavish yacht lifestyle. From exclusive yacht clubs to extravagant yacht parties and events, these vessels cater to the elite seeking premium experiences. Yacht brokers assist in the acquisition of top luxury yacht brands, and services such as yacht rentals, insurance, maintenance, and refurbishment ensure the continued opulence of these vessels. Yacht customization allows owners to personalize their yachts, while a range of yacht accessories and advanced yacht navigation systems enhance the onboard experience. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increase in recreational tourism is the key factor driving the market growth. Tourism is a crucial economic activity globally, contributing significantly to the economic growth, job creation, and social advancement of many nations. It also has a notable impact on the market, particularly through commercial yacht operators and fleet operators, as well as yacht brokers, luxury yacht brands, yacht ownership, luxury yacht prices, yacht auctions, and luxury yacht rentals. Countries like Greece, Spain, France, and Italy, with their picturesque landscapes, are popular destinations for tourists, particularly the affluent segment. These countries also attract business events and meetings, where luxury yachts are chartered from fleet operators.
Europe stands out as a major hub for yachting, with the Port of Rotterdam in the Netherlands serving as Europe's largest yacht port, hosting around 77 luxury yachts for high-end tourism. The growth in tourism and recreational activities is expected to be a significant driver for the market in the coming years. Hence, such factors are driving the market during the forecast period.
The use of advanced materials will fuel the market growth. Most traditional yachts are built using either steel or aluminum, which makes the yachts heavy and reduces their fuel economy. Although steel and aluminum are less expensive than alternative materials, such as glass fiber reinforced materials or pure carbon fiber, yacht makers realize the overall benefits of using carbon fiber in the construction of the boat. Carbon fiber extensively reduces the yacht's weight, which makes the yacht fast and fuel-efficient. This cost-saving from improved fuel economy offsets the additional manufacturing cost incurred by using carbon fiber. Also, carbon fiber provides additional strength and durability to the boat's dynamics, which enables it to withstand harsh conditions in the seas.
Carbon-fiber-based composite is a heavy-duty, military-grade, lightweight material. Due to this, it is a widely used material in yacht manufacturing. The carbon-fiber-based boat draws about 7.7' water as compared to aluminum-based boats that draw about 9'-10' water, which means this boat can easily sail in deep or shallow waters. So growing use of advanced materials in yacht making is fueling the market in focus during the forecast period.
The high cost of operations is a major challenge to global market growth. Motor types have every modern convenience installed onboard, such as ACs, television, navigation aids, radar, echo-sounding, and autopilot. To power all these amenities, luxury yachts require a reliable power-generating system. Thus, these yachts use gasoline or diesel-powered internal combustion engine ICEs to sail along with powering these modern conveniences and charging onboard batteries. As these yachts need to run at speeds up to 70 knots, the ICEs that are needed to power the amenities and run the yachts are huge and have high fuel requirements. However, any potential customer can avail of the booking facility through a third-party broker instead of the central agent, where both brokers share commissions.
In one way, such arrangements allow potential clients to avail or access a wide range of information on fleet booking and thereby select a suitable booking option based on their comfort. However, due to the involvement of multiple participants, both the operational cost and complexities in availing services augment further. Thus, the high cost of operations hinders the market growth during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Alexander Marine International Co Ltd. - The company offers luxury yachts such as Divergence, Revolution, and Explorer. Also, the company offers a yacht series designed by Evan Marshall and Arrabito Naval Architects, which offers unwavering safety, luxurious spaces, and sleek design.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the sail yachts segment will be significant during the forecast period. Luxury sail yachts are 80' or longer (up to 230' long). Though they have auxiliary engine power, they use sails as the primary means of propulsion. Factors such as the absence of a large engine, increased automation employed in production, and the introduction of fiberglass hulls, keep the prices of luxury sail yachts lower than luxury motor yachts.
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The sail yachts segment was valued at USD 7.87 billion in 2018. Luxury sail yachts feature all possible modern conveniences, such as ACs, television, navigation aids, radar, echo-sounding, autopilot, computer-controlled electric winches for controlling the sails, and a reliable power-generating system. These are exclusively used for leisure purposes. Furthermore, our report provides a brief analysis of historical and forecast market share and their segment, along with their reasons for growth from 2018 to 2028. The growth of this segment is primarily attributed to the increasing adoption of the Market by residential consumers, which is driven by an increase in global demand. Hence, such factors are fuelling the growth of this segment during the forecast period.
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Europe is estimated to contribute 31% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Europe has been the dominant region for luxury goods, with an estimated share of over 40% of the global luxury goods market. The region also continues to dominate the global market in terms of luxury goods manufacturing, with France and Italy as the key production powerhouses and Portugal as an upcoming manufacturing hub for luxury goods. In the case of the market, Europe has one of the largest and most attractive ports. Hence, such factors are driving the market in Europe during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The market encompasses a range of high-end offerings, from superyachts to mega yachts. Buyers can choose between luxury yacht sales or opt for luxury boat rentals and luxury yacht charters for more temporary enjoyment. These vessels often boast luxury yacht amenities and luxury yacht features designed to provide a lavish Luxury yacht lifestyle. The market is supported by luxury yacht builders who specialize in luxury yacht design and construction. Despite its exclusivity, the market faces market challenges such as yacht maintenance and yacht refurbishment. However, with the right yacht insurance and yacht technology, the market continues to grow, offering unique yacht events and luxury yacht vacations to affluent consumers. The market is a dynamic sector that continues to evolve with new yacht propulsion technologies and innovative yacht construction techniques. The market analysis reveals trends indicating steady market growth and a positive market outlook.
Additionally, the market is driven by various market dynamics, including consumer demand for unique experiences and the allure of luxury lifestyles. As the market expands, market segmentation becomes more refined, catering to niche markets. This competitiveness drives market competition, prompting companies to seek new market opportunities and market trends for growth and differentiation. Also, the market is driven by a passion for recreational and leisure activities and the desire for livability on the seas. These yachts, often made from fiber reinforced polymers or metal/alloys, boast impressive lengths and innovative technological innovations to enhance the onboard experience. They offer a luxurious lifestyle, attracting buyers from the affluent segments of society. Key considerations for buyers include fuel consumption, stiffness, and corrosion resistance. Despite the allure of these vessels, the market faces challenges from the threat of substitutes and the threat of new entrants, alongside the bargaining power of buyers seeking the ultimate sailing luxury yacht experience.
Market Scope |
|
Report Coverage |
Details |
Page number |
161 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.61% |
Market growth 2024-2028 |
USD 5.23 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
7.32 |
Regional analysis |
Europe, APAC, North America, South America, and Middle East and Africa |
Performing market contribution |
Europe at 31% |
Key countries |
US, Germany, and China |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Alexander Marine International Co Ltd., Azimut Benetti SpA, Christensen Shipyards LLC, Damen Shipyards Group, Feadship Holland BV, FERRETTI SpA, Fincantieri Spa, Fr. Lurssen Werft GmbH, Heesen Yachts Sales BV, Horizon Yacht USA, Next Yacht Group S.r.l, Nobiskrug Yachts GmbH, Oceanco SAM, Overmarine Group Spa, Palmer Johnson, Palumbo Group Spa, Perini Navi Spa, Sanlorenzo Spa, Viking Yacht Co., and Westport Yachts |
Market dynamics |
Parent market analysis, market growth analysis , Market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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