Enjoy complimentary customisation on priority with our Enterprise License!
The mead beverages market size is projected to increase by USD 2.69 Billion and the market size is estimated to grow at a CAGR of 7.46% between 2023 and 2028. The market is propelled by various factors, notably the presence of untapped markets in APAC and MEA regions, fostering a surge in popularity for honey wine, particularly in countries like India and China. Moonshine Meadery, India's pioneer meadery, is catalyzing market growth through craft brewing and artisanal production techniques. Product innovations, including a diverse array of flavored meads and gluten-free options, further bolster market expansion. Such developments underscore the significance of historical beverages and traditional brewing methods in shaping the alcohol industry's landscape.
To get additional information about the market, Request Free Sample
The growing popularity of pubbing and nightlife among millennials will fuel the offline segment which will increase the market growth. The segment includes bars, pubs, tasting rooms, and other channels. Some of the main factors which are fuelling the growth of this segment. In addition, factors such as the increasing number of meaderies, the rise in the number of tasting rooms attached to existing meaderies, and an increasing number of pubs that serve these beverages are positively impacting the market. Furthermore, the growth of the on-trade distribution segment is mainly driven by the rising consumption of low-alcohol beverages at bars and pubs, particularly by the millennial population Hence, such factors are expected to fuel this segment which in turn will drive the market during the forecast period.
The melomel mead segment is estimated to witness significant growth during the forecast period. Melomel meads are manufactured by incorporating various fruits into the fermentation process. Some of the fruits that are commonly added to the meads to enhance their flavor and aroma include berries, apples, peaches, or cherries. In addition, melomel meads can vary widely in terms of sweetness and fruitiness based on the fruit used and the fermentation process that the meads undergo.
The melomel mead segment was the largest segment and was valued at USD 1.54 billion in 2018.
For a detailed summary of the market segments Request for Sample Report
Moreover, these types of meads often have a fruity aroma and a balanced taste that combines the sweetness of honey with the flavors of the added fruit. In addition, the high demand for fruit-flavored alcohol is proportional to the high global demand for melomel meads. Furthermore, several players are launching new flavors of melomel meads to cater to the evolving taste preferences of consumers. Some of the main flavors of this segment available in the market include cherry melomels, blueberry melomels, citrus melomels, melon melomels, peach melomels, and others. Hence, such factors are fuelling the growth of this segment which in turn will drive the market during the forecast period.
Europe is estimated to contribute 30% to the growth of the global market during the forecast period
Get a glance at the market share of various regions View PDF Sample
Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. One of the main countries in Europe which are significantly contributing to the growth of the market is Germany due to the increase in the number of lounges and bars. In addition, the increased consumption of alcoholic beverages, such as by women, has improved the growth of the market. Moreover, millennials are becoming key contributors to the demand for beverages, and they are more eager to spend on high-end alcohol and try popular alcoholic beverage blends, such as those infused with spices and fruit flavors. Furthermore, there is an increase in demand for these in countries such as the UK and Italy. Hence, such factors are driving the market growth in Europe during the forecast period.
The Mead Beverages Market is driven by a blend of factors, including fruit infusions and innovative brewing techniques. Beverage manufacturers face market challenges such as navigating regional dynamics and meeting regulatory compliance while maintaining quality standards. Consumer preferences influence branding strategies and marketing campaigns, with an increasing focus on sustainability practices and environmental impact. Distribution channels, including retail sales and online platforms, play a pivotal role in reaching diverse consumer demographics. Pricing strategies are tailored to enhance brand loyalty and ensure customer satisfaction. Despite challenges, the market exhibits significant growth potential, with opportunities for packaging solutions that align with evolving consumer demands.
One of the pivotal drivers in the market is the presence of numerous untapped markets, particularly in APAC and MEA regions. This burgeoning landscape contributes significantly to the growth of honey wine and fermented drinks, with a particular rise in popularity observed for flavored meads. The emergence of regional market dynamics, especially in countries like India and China, enhances the market potential for craft brewing and artisanal production. Notably, Moonshine Meadery's establishment in October 2021 as India's foremost meadery underscores the evolving landscape and market growth potential for honey wine varieties. Such factors collectively catalyze the market, fostering a conducive environment for traditional brewing methods and exploring new brewing techniques during the forecast period.
A key factor shaping the market growth is the product innovations related to the beverages. There are several product innovations by the market players that are significantly contributing to the growth of the market. In addition, the launch of innovative products in the market increases the retention of consumer interest in the product.
Moreover, several flavors, including blueberry, blackberry, apple, orange, cranberry, and others, are being offered by established market players. Furthermore, the players in the market are launching gluten-free beverages that are targeted at consumers who are allergic to gluten. Hence, such factors are positively impacting the market. Therefore, it is expected to drive market growth analysis during the forecast period.
Fluctuations in the price of honey are one of the key challenges hindering market growth. Honey is the key raw material that aids in the production of beverages. Therefore, the rising price of honey is a key challenge that impedes the market since increased prices of honey would lead to a corresponding increase in the cost of the end product.
Moreover, the price volatility of honey across the globe is a significant challenge for the global honey market. The increase in prices of honey is due to factors such as increased demand and the short supply of authentic honey. Hence, such factors are negatively impacting the market which in turn will hinder the market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market report also includes detailed analyses of the competitive landscape of the market and information about 18 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Craft Beverages are experiencing a renaissance, with Traditional Drinks like Mead gaining traction among Fermented Drinks enthusiasts. Mead Production has surged, offering a myriad of Mead Varieties to cater to diverse palates. The Mead Brewing scene is vibrant, reflecting the booming Mead Industry. As consumers seek Honey-Based Drinks and Specialty Beverages, Mead Tasting events are becoming commonplace, fostering a rich Mead Culture.
Mead Brands are innovating with unique Mead Flavors and inventive Mead Recipes, experimenting with various Mead Ingredients to captivate Mead Enthusiasts. This surge in Mead Consumption is driving notable Mead Market Growth, prompting Market Research and Growth Analysis to forecast Market Trends accurately.
With a focus on Mead Distribution, Mead Packaging, and Mead Sales, the Market is witnessing remarkable Market Growth and Forecasting. Moreover, Mead Export and Mead Import activities are reshaping Mead Retail landscapes, while Mead Manufacturing thrives with dedicated Mead Suppliers meeting the burgeoning demand. Embrace the exciting journey of the market, where every sip tells a story of tradition, innovation, and unparalleled flavor.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
Market Scope |
|
Report Coverage |
Details |
Page number |
157 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.46% |
Market growth 2024-2028 |
USD 2.69 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
7.26 |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 30% |
Key countries |
US, China, Germany, France, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
B. Nektar Meadery, Bunratty-Mead and Liqueur Co. Ltd., Charm City Meadworks LLC, Kuhnhenn Brewing, Lyme Bay Cider Co Ltd., Medovina, Moond Dog Meadery, Moonshine Meadery, Pasieka Jaros Sp. z o.o., Redstone Meadery, Schramms-Mead, Spirit Hills Ltd., Starlight-Mead, Superstition Meadery, The Lancashire MeadCo., Wild Blossom Meadery., Cornish MeadCo., and Sap House Meadery |
Market dynamics |
Parent market analysis, Market forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
BUY NOW Full Report and Discover more
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.