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The mocktails market size is forecast to increase by USD 142.65 million, at a CAGR of 8.05% between 2023 and 2028. There is a notable shift towards premium and artisanal mocktails, driven by increasing consumer demand for low-sugar, low-calorie options that incorporate functional and health-enhancing ingredients. This trend reflects a growing preference for healthier beverage choices that do not compromise on taste or quality. Premium and artisanal mocktails cater to discerning consumers seeking sophisticated flavors and innovative combinations, often featuring unique ingredients that offer health benefits. The emphasis on low-sugar and low-calorie mocktails aligns with broader health-conscious trends, appealing to individuals looking to manage their sugar intake without sacrificing enjoyment. Additionally, the incorporation of functional ingredients such as herbs, botanicals, and adaptogens enhances the nutritional profile of mocktails, further boosting their appeal among health-conscious consumers. This convergence of premium quality, health benefits, and innovative flavors underscores a transformative shift in the mocktail market, catering to evolving consumer preferences for both taste and wellness. The report provides market size, historical data spanning from 2018-2022, and future projections, all presented in terms of value in USD million for each of the mentioned segments.
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The alcohol-free cocktails (mocktails) market is witnessing a surge in popularity as consumers increasingly seek non-alcoholic drink that offer the sophistication and flavor complexity of traditional spirit. Ready to drink (RTD) mocktails and pre-mixed/RTD alcoholic drinks cater to the growing demand for convenient, flavorful options available in convenience store. This trend is driven by health-conscious consumers looking for enjoyable alternatives without compromising on taste or experience. The alcohol-free cocktails (mocktails) segment is expanding with innovative flavors and ingredients, appealing to a wide demographic including those abstaining from alcohol and those seeking diverse beverage choices. As the market for mocktails continues to evolve, it underscores a shift towards more inclusive drinking options in social settings and at home, highlighting the versatility and market potential within the beverage industry. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increased preference for premium and artisanal mocktails is notably driving market growth. The market is witnessing significant growth due to the increasing preference for non-alcoholic, premium, and artisanal beverages. Consumers are now seeking mocktails that offer a refined and memorable drinking experience, akin to traditional cocktails, but without the alcohol. These beverages are meticulously crafted using high-quality fruit juices, soft drinks, iced tea, and other natural ingredients, resulting in unique and distinctive flavor profiles. Artisanal mocktails often draw inspiration from various ethnic flavors and global cuisines, as well as seasonal ingredients.
Additionally, beverage companies and mixologists are experimenting with premium ingredients, rare botanicals, and exotic spices to create complex and flavorful mocktails that cater to sophisticated palates and adventurous tastes. With the penetration of smartphones and advanced technologies such as artificial intelligence, machine learning, and blockchain, ready-to-drink mocktails in glass bottles, cans, and cups are gaining popularity in household/retail, food services, convenience stores, and bars. The convenience and accessibility offered by these ready-to-drink mocktails make them an attractive alternative to alcoholic cocktails and RTD alcoholic beverages. Thus, such factors are driving the growth of the market during the forecast period.
Emergence of CBD and cannabis-infused mocktails is the key trend in the market. The Mocktail market encompasses a wide range of non-alcoholic, mixed drinks that offer consumers an enjoyable and refreshing alternative to traditional alcoholic beverages. Fruit juices, soft drinks, and iced tea are common base ingredients for these beverages, which can also be infused with ethnic flavors using various alcohol-free spirits. With the increasing penetration of smartphones and advanced technologies such as artificial intelligence and machine learning, Ready-to-Drink (RTD) mocktails have gained popularity due to their convenience.
Moreover, the legalization and decriminalization of cannabis in certain regions and countries, such as Canada and the Netherlands, have created opportunities for the development and commercialization of cannabis-infused products, including beverages. As regulations continue to evolve and market entry barriers are reduced, beverage companies are increasingly exploring the integration of CBD and cannabis extracts into their mocktail formulations. Thus, such trends will shape the growth of the market during the forecast period.
Competition from alcoholic beverages is the major challenge that affects the growth of the market. Mocktails, as non-alcoholic alternatives to cocktails, have gained popularity among consumers seeking refreshing, mixed drinks without the presence of alcohol. Fruit juices, soft drinks, iced tea, and other natural ingredients are commonly used to create the flavorful base for these beverages. While cocktails offer a multisensory experience with the addition of alcoholic spirits, mocktails provide a unique taste profile using natural ingredients. The penetration of smart technology, including artificial intelligence and machine learning, has led to the development of ready-to-drink (RTD) mocktails, available in glass bottles, cans, or cups.
Further, the market for mocktails is growing as consumers seek healthier alternatives and increasingly value convenience. Despite the differences in flavor profiles and sensory experiences, both mocktails and cocktails have their unique appeal. Cocktails, with their complex flavors and aromas, offer a sophisticated and indulgent experience, while mocktails provide a refreshing, natural alternative. Both beverages continue to evolve and cater to the diverse preferences of consumers. Hence, the above factors will impede the growth of the market during the forecast period
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The bottle segment is estimated to witness significant growth during the forecast period. Mocktails, the non-alcoholic counterpart of cocktails, have gained significant traction in the beverage industry. These mixed drinks, made from fruit juices, soft drinks, iced tea, and other non-alcoholic ingredients, cater to the increasing demand for alcohol-free beverage options. With the penetration of smartphones and advanced technologies like artificial intelligence and machine learning, the convenience of ready-to-drink (RTD) mocktails has become increasingly appealing.
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The bottle segment accounted for USD 122.44 million in 2018. Bottled and canned mocktails eliminate the need for consumers to source individual ingredients, measure exact quantities, or spend time mixing drinks. These portable and convenient options can be enjoyed in various settings, including household/retail, food services, and even bars. The availability of a wide range of ethnic flavors and the use of alcohol-free cocktail bases made from alcoholic liquors add to the appeal of bottled mocktails. Whether it's a picnic, outdoor event, party, or social gathering, bottled mocktails offer a hassle-free, convenient, and delicious beverage option that can be enjoyed anytime, anywhere, without the need for specialized equipment or preparation.
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North America is estimated to contribute 32% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market has witnessed significant growth due to the increasing preference for non-alcoholic beverages among health-conscious consumers. In North America, there is a rising trend towards mocktails, which are mixed drinks without the addition of alcohol. These beverages are made using fruit juices, soft drinks, iced tea, and other natural ingredients, providing refreshing and flavorful options for those who wish to avoid alcohol. The market is witnessing a premiumization trend, with beverage companies offering high-end, artisanal mocktails that mimic the complexity and sophistication of cocktails made with alcoholic spirits. Ethnic flavors and unique taste experiences are also driving the demand for these alcohol-free cocktails, which are presented in glasses, cups, and cans for added convenience and portability.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million " for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
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Mocktails, also known as Alcohol-free Cocktails, have gained significant popularity in recent years as an alternative to traditional alcoholic beverages. These Non-alcoholic drinks, made with Fruit juices, Soft drinks, Iced tea, and other mixers, have become a staple in social gatherings, parties, and even everyday consumption. The Mocktails Market has witnessed a noticeable growth due to various factors. With the increasing health consciousness and the rise in Alcohol consumption, there is a growing demand for Non-alcoholic options. The penetration of smartphones and the use of technology such as artificial intelligence and machine learning have made it easier for consumers to order Ready-to-drink Mocktails online.
Further, the market for Mocktails is diverse, catering to various segments such as Household/Retail, Food Services, Bars, Convenience Stores, and more. The availability of Mocktails in various formats, including Glass Bottle, Canned, and Cup, has added to their convenience and appeal. Mocktails come in various flavors, including Ethnic flavors, and can be made with Alcoholic liquors or Spirit-free. The market for Ready-to-drink Mocktails, including Bottled Mocktails and Canned Mocktails, is expected to grow at a steady pace in the coming years. In conclusion, the Mocktails Market is an exciting and dynamic space, offering consumers a wide range of delicious and convenient Non-alcoholic beverage options. Whether you're looking for a refreshing drink at home or a tasty alternative to alcohol at a bar, Mocktails have got you covered.
Market Scope |
|
Report Coverage |
Details |
Page number |
157 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.05% |
Market growth 2024-2028 |
USD 142.65 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
6.67 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 32% |
Key countries |
US, China, Japan, UK, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Athletic Brewing Company LLC, Axiom Ayurveda Pvt. Ltd., Britvic plc, clevermocktails, CRAVOVA, De Soi Inc, Drink Mockly Inc, House of Love Cocktails, Kul Beverages LLC, Leilo, Little Saints LLC, Manama Farms and Foods, Manek Food Products, Mingle Mocktails, Mocktail Club, Mocktails Uniquely Crafted, Ole Cocktails Co., Reeds Inc, SEEDLIP, The Coca Cola Co., The Mocktail Co, and Waterloo Sparkling Water Corp |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Packaging
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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