Mower Conditioners Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, China, India, Germany, France - Size and Forecast 2024-2028

Mower Conditioners Market 2024-2028

The mower conditioners market size is forecast to increase by USD 532.65 million at a CAGR of 5.76% between 2023 and 2028. The growth rate of the market depends on several factors such as the growing need to produce quality hay and silage, the growing preference for certified mower conditioners, and the increasing demand for food products. 

The report includes a comprehensive outlook on the Mower Conditioners Market, offering forecasts for the industry segmented by Product, which comprises flail mower conditioners and roller mower conditioners. Additionally, it categorizes Type into rear mounted, front mounted, and trail mounted, and covers Regions, including North America, APAC, Europe, South America, and Middle East and Africa. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD million for each of the mentioned segments.

Mower Conditioners Market Forecasting

Mower Conditioners Market Forecast 2024-2028

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Mower Conditioners Market Dynamics

Driver- Growing preference for certified mower conditioners

Certified mower conditioners help to minimize risks in the operating environment. The International Organization for Standardization (ISO) specifies the design and configuration of mower conditioners. For instance, mower conditioners specify the safety requirements in the design and construction of the equipment. The certification is also applicable for trailed and front-mounted mower conditioners. Many market players are focusing on installing features in compliance with ISO standards to ensure safe operations.

For example, CNH Industrial, a company of EXOR N.V. offers ISO-certified mower conditioners. Similarly, Vermeer offers mower conditioners with the Quick-Change Shear Ring Protection System to ensure safety in equipment use. Hence, the growing preference for certified mower conditioners will drive the growth of the global mower conditioners market during the forecast period.

Trends- New product launches of mower conditioners

The growing adoption of mower conditioners in the agriculture industry is encouraging manufacturers to launch new models of equipment with added features. Such product launches will enable manufacturers to increase their market share and expand their client base across regions during the forecast period. Many established market players are focused on developing new models to have a competitive edge in the market.

For example, KUHN, a subsidiary of Bucher Industries AG launched its next generation of mower conditioners in 2021. The next generation of KUHN FC TC and TL mower conditioners provides fast, clean mowing of heavy grasses and delicate forage crops alike, along with effective conditioning. From narrow windrows to wide swaths, these models continue to offer operators the broadest choice of windrowing options to best match various harvesting practices and field conditions. Therefore, such factors will drive market growth during the forecast period.

Challenge- Growing end-user preference for pre-used mower conditioners

Crop producers planning to invest in mower conditioners can opt for pre-used models. Investing in pre-used models saves on high equipment costs. Many small- and medium-sized farms, especially in developing countries, prefer pre-used models of mower conditioners to minimize initial investments. Many pre-used models of mower conditioners by well-established market players are available through various agencies. Some suppliers that offer pre-used models of mower conditioners are Titan Machinery, James River Equipment, and Messicks.

Moreover, a significant difference in prices of pre-used models, when compared with new models of mower conditioners, can encourage many end-users to opt for these models over new models. Hence, the growing market for pre-used mower conditioners is expected to adversely affect the growth prospects of the global mower conditioners market during the forecast period.

Mower Conditioners Market Segmentation by Product, Type, and Geography

Product Segment Analysis:

The flail mower conditioners segment will account for a major share of the market's growth during the forecast period.? Flail mower conditioners process forage by heating it against its V-shaped fingers or a series of rotating brushes. The mechanical flailing action of the equipment breaks stems and strips and allows the forage to lose moisture quickly for dry down and baling. Flail mower conditioners are popular, where the crop is composed of grass and stems. However, they are not recommended for thick-stemmed and tall cane-type crops.

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The flail mower conditioners segment was valued at USD 918.74 million in 2018. The key manufacturers offering flail mower conditioners are focusing on developing equipment with advanced features to ensure improved performance in farms. For instance, KUHN, a subsidiary of Bucher Industries AG, offers the FC 3160 TCD RA model with a grouper function, which enables two rows of grass to be placed together to form a single-layered swath for improved output. The equipment can be placed on either side of a tractor, which is also a significant operational advantage for end-users. Hence, growing end-user inclination toward flail mower conditioners with improved features will influence the market growth during the forecast period. 

Type Segment Analysis

Based on type, the market has been segmented into rear mounted, front mounted, and trail mounted. The rear mounted?segment will account for the largest share of this segment.?Rear mounted mower conditioners are easy to operate and have centrally mounted mower beds to ensure optimum weight distribution. Rear mounted mower conditioners offer better working width compared with front mounted mower conditioners. The new product launches in this segment will influence the accelerated growth of the market during the forecast period.  The operators can also set the ground pressure hydraulically from the cab. The equipment also features effective traction and sward protection.  Therefore, the rear mounted segment is expected to grow in the global mower conditioner market during the forecast period.

Regional Analysis

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North America is estimated to contribute 34% to the growth by 2028. Technavio’s analysts have elaborately explained the regional trends, drivers, and challenges that are expected to shape the mower conditioners market growth analysis during the forecast period. The demand for food products such as dairy products is increasing in proportion to the growth in population. The US is one of the largest milk-producing countries in the region, and milk-producing farms need to have sufficient quantities of hay and forage to feed the cows. This, in turn, will increase the demand for forage harvesting equipment, such as mower conditioners in the region.

In addition, hay production in the US is on the rise and is likely to have an impact on the demand for equipment such as mower conditioners. According to data from the United States Department of Agriculture Foreign Agricultural Service (USDA-FAS), hay exports from the US have constantly been growing. Hence, the growing demand for hay produced in the Americas will influence the growth of the mower conditioners market in the region during the forecast period.

Who are the Major Mower Conditioners Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• AGCO Corp.: The company offers mower conditioners such as RazorEdgeTM 1300 Series, which are heavy-duty and have a fully welded frame for unmatched reliability and maximum efficiency even in hay-cutting conditions.

We also have detailed analyses of the market’s competitive landscape and offer information on 20 market companies, including:

Alamo Group Inc., BCS S.p.A, Bernard KRONE Holding SE and Co. KG, Bucher Industries AG, CLAAS KGaA mBH, Deere and Co., EXOR N.V., GALFRE DOMENICO and CSrl, Kubota Corp., Lely International NV, Linamar Corp., Maschio Gaspardo S.p.A., McHale, POTTINGER Landtechnik GmbH, SaMASZ Sp. z o.o., SDF SpA, SIP Strojna Industrija d. d., and Vermeer Corp.

Technavio mower conditioners market research report provides an in-depth analysis of the market and its players through combined qualitative and quantitative data. The analysis classifies companies into categories based on their business approaches, including pure-play, category-focused, industry-focused, and diversified. Companies are specially categorized into dominant, leading, strong, tentative, and weak, based on their quantitative data analysis.  

Segment Overview

The mower conditioners market analysis and report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

• Product Outlook
  • Flail mower conditioners
  • Roller mower conditioners

• Type Outlook
  • Rear mounted
  • Front mounted
  • Trail mounted

• Region Outlook
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Brazil
    • Argentina
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

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What are the Key Data Covered in this Mower Conditioners Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the mower conditioners market between 2024 and 2028
• Precise estimation of the mower conditioners market growth and trends and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming mower conditioners market trends and analysis and changes in consumer behavior
• mower conditioners market growth and forecasting across North America, APAC, Europe, South America, and Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of mower conditioners market companies

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