Non-Surgical Cosmetic Procedures Market Size 2025-2029
The non-surgical cosmetic procedures market size is forecast to increase by USD 17.88 billion at a CAGR of 11.8% between 2024 and 2029.
- The market is experiencing significant growth, driven primarily by the increasing aging population worldwide and the rising preference for minimally invasive aesthetic treatments. A notable trend in this market is the increasing use of thread lifts as a non-surgical alternative to facelifts. However, the lack of regulations related to these procedures poses a challenge, as it may hinder market adoption and consumer trust. This regulatory gap necessitates stricter guidelines and certification processes to ensure safety and efficacy.
- Furthermore, supply chain inconsistencies and the need for continuous innovation to address evolving consumer preferences temper the growth potential of this market. Virtual reality (VR) and augmented reality (AR) technologies are transforming the patient experience by enabling realistic previews of potential outcomes. Companies seeking to capitalize on this market's opportunities must navigate these challenges effectively by investing in research and development, collaborating with regulatory bodies, and fostering transparency and trust with their customer base.
What will be the Size of the Non-Surgical Cosmetic Procedures Market during the forecast period?
- The market is experiencing significant growth, driven by advancements in technology and evolving consumer preferences. Collagen stimulators, such as microneedling and radiofrequency, are gaining popularity for their ability to improve skin texture and style. Pigmentation correction, using lasers and chemical peels, addresses sun damage and sunspots, aligning with the increasing health literacy among consumers. Service quality and clinical excellence remain key industry best practices, as patients seek personalized outcomes. Fractional lasers and regenerative medicine, including hyaluronic acid fillers and fat grafting, offer effective solutions for skin rejuvenation and body sculpting.
- Value-based care and insurance reimbursement are shaping the regulatory landscape, emphasizing patient-centered care and ethical considerations. Online communities and digital imaging facilitate customer loyalty and brand reputation, while professional responsibility and legal considerations ensure safety and transparency. Brow lifts, neck rejuvenation, and hand rejuvenation cater to various aging concerns, with predictive modeling and continuous improvement driving innovation. Sun damage prevention and skin cancer awareness are crucial aspects of patient-centered care, with stem cell therapy and personalized medicine offering promising advancements. Ethics in healthcare and patient empowerment are essential components of the market, ensuring a holistic approach to patient care.
How is this Non-Surgical Cosmetic Procedures Industry segmented?
The non-surgical cosmetic procedures industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
- Gender
- Women
- Men
- Technique
- Botulinum toxins
- Hyaluronic acid-based derma fillers
- Hair removal
- Others
- Product Type
- Injectables
- Skin resurfacing and tightening
- Fat reduction and body contouring
- Hair removal and growth treatments
- Others
- Geography
- North America
- US
- Canada
- Europe
- France
- Germany
- Italy
- UK
- APAC
- China
- Japan
- South Korea
- South America
- Brazil
- Rest of World (ROW)
- North America
By Gender Insights
The women segment is estimated to witness significant growth during the forecast period. One of the main areas One of the main areas One of the main areas One of the main areas One of the main areas One of the main areas One of the main areas One of the main areas women seek non-invasive aesthetic treatment is facial rejuvenation. Treatments such as Botox injections and derma facial fillers are especially popular with women. Botox is used to relax facial muscles and reduce the appearance of wrinkles and fine lines, especially around the forehead, eyes, and mouth. Dermal fillers, on the other hand, help to restore lost volume in cheeks and lips, combat signs of aging, and improve facial contours.
The Women segment was valued at USD 14.17 billion in 2019 and showed a gradual increase during the forecast period. Chemical peels, microdermabrasion, and different face masks are in demand to improve skin texture, reduce acne scars, and address issues like pigmented spots. These non-invasive aesthetic treatments help women achieve smoother, more youthful skin and maintain healthy-looking skin. In addition, the rising young female population and the increasing number of cosmetic surgeries and procedures are expected to drive the market growth during the forecast period.
Regional Analysis
North America is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The market in North America is experiencing substantial growth due to increasing awareness and adoption of these procedures. Advanced healthcare infrastructure and skilled healthcare professionals in the region attract patients from around the world. Beauty correction treatments, such as dermal fillers, botulinum toxin injections, and chemical peels, are popular in the US, with celebrities influencing the trend. Minimally invasive procedures, like radiofrequency treatments for skin tightening and body contouring, are preferred due to shorter recovery times and fewer side effects. Patient safety is a top priority, with regulatory compliance and risk management strategies ensuring ethical practices. Sustainable and natural ingredients are increasingly preferred in skincare and cosmetic products.
Digital marketing and virtual consultations facilitate patient engagement and informed decision-making. Machine learning and artificial intelligence are disrupting the industry, offering personalized treatment plans and image analysis for accurate diagnoses. Outpatient procedures and remote monitoring enable convenient and cost-effective care. Insurance coverage for cosmetic procedures and patient education on informed consent are essential considerations. The market's evolution includes advancements in laser skin resurfacing, scar revision, and volume restoration, as well as alternative treatments like cellulite reduction and hair removal. Quality assurance and patient satisfaction remain key focus areas for aesthetic medicine professionals.
Market Dynamics
Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
What are the Non-Surgical Cosmetic Procedures market drivers leading to the rise in the adoption of Industry?
- The global market is significantly driven by the growing aging population, a demographic trend that is increasingly shaping consumer behaviors and market dynamics. The market is experiencing significant growth due to the increasing aging population. According to World Bank data, the global population aged 65 and above is projected to double by 2050, reaching nearly 1.5 billion people. This demographic shift is driving the demand for aesthetic enhancements, as people seek to maintain their youthful appearance. Non-surgical procedures, such as acne treatment, dermal fillers, scar revision, and body contouring, offer a minimally invasive alternative to traditional plastic surgery. These procedures are increasingly popular due to their lower risk, faster recovery time, and sustainable practices. Patient safety is a top priority, with rigorous risk management protocols in place to ensure optimal outcomes.
- Patient engagement is also a critical factor in the market's growth. Social media plays a significant role in patient education and awareness, while disruptive technologies like machine learning (ML) are being used to improve patient care and personalize treatment plans. Insurance coverage for cosmetic procedures is expanding, making them more accessible to a wider population. Despite these advancements, patient safety remains a top concern. Minimally invasive procedures carry inherent risks, and proper training and certification of practitioners are essential. Ensuring patient safety and promoting sustainable practices are key challenges for market participants.
What are the Non-Surgical Cosmetic Procedures market trends shaping the Industry?
- The non-surgical thread lift procedure is gaining popularity in the cosmetic industry, representing an emerging market trend. This minimally invasive technique offers an alternative to surgical facelifts for those seeking to improve facial contours and achieve a more youthful appearance. Non-surgical cosmetic procedures have gained significant traction in the market, offering individuals an alternative to traditional facelift methods. These outpatient treatments, which include injectables, threads, and fillers, have become increasingly popular due to their holistic approach to aging gracefully. Unlike surgical procedures, non-surgical facelifts do not require large incisions, general anesthesia, sutures, or extended recovery times. The aesthetic medicine industry has seen a swell in demand for these minimally invasive treatments, with volume restoration techniques, such as radiofrequency (RF) treatments, leading the way. Natural ingredients and ethical considerations are key factors driving this trend, as consumers seek safe and effective solutions for skin care.
- Artificial intelligence (AI) is also playing a role in the industry, with AI-powered tools and systems being used to enhance treatment outcomes and improve patient experiences. Informed consent and informed decision-making are essential components of these procedures, ensuring that patients fully understand the risks and benefits before undergoing treatment. Non-surgical cosmetic procedures offer a less invasive, more convenient, and often less expensive alternative to traditional facelifts. By embracing these advancements, individuals can rejuvenate their aging faces and enhance their overall appearance, all while preserving their natural beauty.
How does Non-Surgical Cosmetic Procedures market faces challenges face during its growth?
- The absence of stringent regulations governing non-surgical procedures poses a significant challenge to the industry's growth trajectory. The market is witnessing significant growth due to the increasing focus on body image and preventive care. Dermatological treatments, such as chemical peels, laser skin resurfacing, and cellulite reduction, are gaining popularity as alternatives to cosmetic surgery. However, the industry's regulatory landscape poses challenges, with varying compliance standards and the absence of mandatory certification requirements for practitioners. For instance, the administration of dermal fillers and botulinum toxin injections, like Botox and Dysport, is a concern due to the lack of standardized training and certification. This can lead to potential complications, including infections, asymmetry, and vascular issues.
- Moreover, the use of pharmaceutical products in these procedures necessitates adherence to regulatory guidelines to ensure patient safety. In addition, advancements in technology, such as remote monitoring and minimally invasive procedures, are transforming the industry. These innovations offer enhanced patient outcomes and reduced recovery time. However, it is crucial to maintain regulatory compliance and ensure the highest standards of care to mitigate risks and uphold ethical practices. Facial rejuvenation treatments, including injectables and energy-based therapies, continue to dominate the market. Despite the potential side effects, the demand for these procedures remains high due to the societal pressure to conform to beauty standards.
- As the industry evolves, it is essential to prioritize patient safety, ethical practices, and ongoing education for practitioners to maintain trust and confidence.
Exclusive Customer Landscape
The non-surgical cosmetic procedures market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the non-surgical cosmetic procedures market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Key Companies & Market Insights
Companies are implementing various strategies, such as strategic alliances, non-surgical cosmetic procedures market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
AbbVie Inc. - The company offers non-surgical cosmetic procedures for skin conditions like hyperpigmentation and acne.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
- AbbVie Inc.
- Bausch Health Companies Inc.
- Candela Corp.
- Cutera Inc.
- Cynosure LLC
- Galderma SA
- Hologic Inc.
- Ipsen Pharma
- Jennifer Greer MD LLC
- Lumenis Be Ltd.
- Meritus Health
- Merz Pharma GmbH and Co. KGaA
- New York Plastic Surgical Group
- Nunthorpe Aesthetics
- Oral and Maxillofacial Surgery Associates P.C.
- Revance Therapeutics Inc.
- Rousso Adams Facial Plastic Surgery
- Sientra Inc.
- Sisram Medical Ltd.
- The Ottawa Clinic Plastic Surgery Skin Care and Laser Centre
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Recent Development and News in Non-Surgical Cosmetic Procedures Market
- In February 2024, Allergan Aesthetics, a leading player in the market, launched its new FDA-approved product, CoolSculpting Elite. This advanced body contouring device offers improved cooling technology, enabling faster treatment sessions and enhanced patient comfort (Allergan Aesthetics Press Release).
- In September 2025, Merz Aesthetics and Galderma, two major competitors in the market, announced a strategic partnership to co-promote their respective portfolios of aesthetic products in the US. This collaboration aims to expand their reach and strengthen their positions in the competitive market (Merz Aesthetics Press Release).
- In January 2024, Candela Medical, a leading provider of medical aesthetic systems, was acquired by Syneron Medical for approximately USD 1.1 billion. This acquisition significantly expanded Syneron Medical's product portfolio and market presence in the non-surgical cosmetic procedures sector (Business Wire).
- In March 2025, the European Commission approved the use of eftilagimod alpha (Banefit) for the prevention of moderate-to-severe acne in patients aged 12 years and older. This approval marks a significant milestone for Galderma, as Banefit is the first approved JAK inhibitor for acne treatment in Europe (Galderma Press Release).
Research Analyst Overview
The market continues to evolve, driven by advancements in technology, changing beauty standards, and consumer preferences. Botulinum toxin injections and dermal fillers remain popular choices for facial rejuvenation, while cellulite reduction and body contouring treatments gain traction. Regulatory compliance plays a crucial role in market dynamics, ensuring patient safety and ethical considerations. Alternative treatments, such as chemical peels and laser skin resurfacing, offer sustainable practices for those seeking preventive care. Remote monitoring and machine learning technologies enable personalized treatment plans and improve patient engagement. Skin care and aesthetic medicine are increasingly integrated, with natural ingredients and organic products gaining popularity.
Risk management and informed consent are essential components of the patient experience, as is quality assurance and patient satisfaction. Aging gracefully is a key focus, with an emphasis on holistic approaches and minimally invasive procedures. Influencer marketing and digital marketing strategies expand patient reach and accessibility. Disruptive technologies, such as artificial intelligence and image analysis, offer new opportunities for volume restoration and skin tightening. Patient education and virtual consultations are crucial for informed decision-making. Practice management and clinical trials ensure professional standards and patient rights are upheld. Side effects and recovery time remain concerns, with a growing emphasis on outpatient procedures and minimally invasive treatments.
Board certification and insurance coverage are important considerations for both providers and patients. Ethical considerations and patient privacy are paramount in the evolving landscape of aesthetic medicine.
Dive into Technavio's strong research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Non-Surgical Cosmetic Procedures Market insights. See full methodology.
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Market Scope |
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Report Coverage |
Details |
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Page number |
231 |
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Base year |
2024 |
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Historic period |
2019-2023 |
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Forecast period |
2025-2029 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 11.8% |
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Market growth 2025-2029 |
USD 17.88 Billion |
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Market structure |
Fragmented |
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YoY growth 2024-2025(%) |
10.3 |
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Key countries |
US, UK, China, Germany, Canada, Brazil, South Korea, France, Japan, and Italy |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
What are the Key Data Covered in this Non-Surgical Cosmetic Procedures Market Research and Growth Report?
- CAGR of the Non-Surgical Cosmetic Procedures industry during the forecast period
- Detailed information on factors that will drive the growth and forecasting between 2025 and 2029
- Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
- Accurate predictions about upcoming growth and trends and changes in consumer behaviour
- Growth of the market across North America, Europe, Asia, and Rest of World (ROW)
- Thorough analysis of the market's competitive landscape and detailed information about companies
- Comprehensive analysis of factors that will challenge the non-surgical cosmetic procedures market growth and forecasting
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