Non-Thermal Pasteurization Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Mexico, Germany, China, Brazil - Size and Forecast 2024-2028

Non-Thermal Pasteurization Market Size 2024-2028 

The non-thermal pasteurization market size is forecast to increase by USD 6.93 billion at a CAGR of 29.19% between 2023 and 2028. Market growth hinges on various factors, including the expanding utilization of HPP technology, rising consumer demand for packaging in food and beverages, and the increasing necessity to extend the shelf life of food products while retaining their nutritional value. These elements collectively contribute to the market's expansion, reflecting a shift towards advanced food preservation methods. Moreover, the growing consumer preference for convenient, ready-to-eat food options further propels the adoption of HPP technology in food processing. Additionally, the ability of HPP to maintain food quality and safety without compromising on taste or nutritional content aligns with consumer preferences for healthier, minimally processed fruits.

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The market encompasses various technologies such as High Pressure Processing (HPP), Pulsed Electric Fields (PEF), Ultrasonication, and Chemical treatments, which ensure the microbial kill in food products without significantly affecting their nutritional quality and sensory characteristics. These techniques are increasingly being adopted in the production of healthy food products like frozen meat, poultry, dairy food, red meat, and snacks. Non-thermal pasteurization offers economies of scale in food production by reducing the need for extensive heating, which is energy-intensive and time-consuming. The market for Non-Thermal Pasteurization is driven by the growing demand for healthy and safe food products, as well as the need to minimize foodborne illnesses.

Furthermore, technologies like HPP and PEF are gaining popularity due to their ability to preserve the color, taste, and flavor of food products while ensuring their safety. The dairy industry, in particular, is witnessing significant investments in Non-Thermal Pasteurization due to the high capital requirements for traditional pasteurization methods. Non-Thermal Pasteurization is also being forward-incorporated into various food production processes to enhance the overall quality and safety of food products. The market for Non-Thermal Pasteurization is expected to grow significantly in the coming years due to its numerous benefits over traditional thermal pasteurization methods.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Application
  • Food
  • Beverages
  • Pharmaceuticals
  • Cosmetics
• Type
  • Solid
  • Liquid
• Geography
  • North America
    • Mexico
    • US
  • Europe
    • Germany
  • APAC
    • China
  • South America
    • Brazil
  • Middle East and Africa

By Application Insights

The food segment is estimated to witness significant growth during the forecast period. The market encompasses the application of advanced technologies, such as High Pressure Processing (HPP) and Pulsed Electric Field (PEF) systems, in the preservation of various poultry, dairy food, and red meat products. These techniques enable minimal processing while retaining natural flavors, textures, and nutritional value. HPP equipment and infrastructure are essential investments in the dairy industry, ensuring the inactivation of microorganisms and enzymes through high pressure and minimal heat. Ultraviolet radiation plays a role in the disinfection of equipment and infrastructure, contributing to the production of chemical-free, sustainable finished products. Expertise and technical know-how are crucial in the implementation of these cutting-edge technologies.

Furthermore, thermal pasteurization, with its longer processing times and higher energy requirements, is being replaced by non-thermal pasteurization in the convenience food sector, including frozen foods, ready-to-eat foods, and snacks. The forward incorporation of HPP and PEF technologies in the food production process enhances the lifetime value of the products by increasing their shelf life and preserving their color, taste, and nutrients. Customization is a significant advantage of non-thermal pasteurization, allowing for the production of a wide range of finished products with varying production capacities. The BPS change towards natural and minimally processed foods has driven the growth of the market, as consumers increasingly demand products with minimal processing and no added chemicals. The prevention of foodborne illness through the efficient inactivation of microorganisms is a key benefit of these technologies, making them an essential component in the food processing industry.

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The food segment was valued at USD 720.50 million in 2018 and showed a gradual increase during the forecast period.

Regional Insights

North America is estimated to contribute 30% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market encompasses the application of advanced technologies, such as Ultraviolet radiation, PEF systems, and HPP equipment, in the preservation of Poultry, Dairy food, and Red meat. These techniques offer a minimal processing approach, retaining natural flavors, textures, and nutritional value, while ensuring the elimination of harmful microorganisms. High capital investments are required for the acquisition of cutting-edge equipment and infrastructure in the Dairy industry to implement these non-thermal pasteurization methods. The expertise of technical experts is essential for the successful operation and maintenance of these systems. Ultraviolet radiation and PEF systems utilize energy-efficient processes, contributing to the sustainability of the industry.

Furthermore, the convenience food sector, including Frozen foods, Ready-to-eat foods, and Snacks, benefits significantly from these non-thermal pasteurization techniques, reducing processing time and increasing production capacity. Customization is a key factor in the market, with the ability to cater to specific industry needs and requirements. The BPS Change towards a chemical-free approach in food production has led to the forwarding incorporation of non-thermal pasteurization technologies. Foodborne illness prevention is a primary concern, with non-thermal pasteurization offering an effective solution. These methods preserve the finished products' lifetime value, maintaining color, taste, and nutrients, while ensuring the safety and quality of the food supply. Energy requirements for non-thermal pasteurization are relatively low compared to thermal pasteurization, making it an attractive alternative for the industry. The market for non-thermal pasteurization is expected to grow, driven by the increasing demand for efficient, sustainable, and convenient food production solutions.

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Market Driver

Increasing adoption of HPP technology is the key driver of the market. Non-Thermal Pasteurization, specifically HPP (High Pressure Processing), is a cutting-edge technology used to enhance the safety and quality of various perishable food items. This technique is particularly effective for vegetables, seafood, fruits, and packaged food products. With increasingly hectic lifestyles, consumers are seeking convenient, ready-to-eat meals and shelf-stable items that maintain their flavor, appearance, and nutritional value. HPP addresses these demands by eliminating pathogens and bacteria, preserving vitamins and nutrients, and ensuring the freshness of prepared mixes, pre-cut vegetables, and in-store promotional items. The market for Non-Thermal Pasteurization continues to grow as consumers prioritize health and high-quality food choices.

Market Trends

Increasing end-user preference for advanced non-thermal pasteurization equipment is the upcoming trend in the market. The market is witnessing significant growth due to the increasing demand for vegetable, fruit, and seafood products in the packaged food industry. With hectic lifestyles and busy schedules, consumers are opting for ready meals and shelf-stable items, leading to an increased focus on automation in food and beverage processing.

Furthermore, non-thermal pasteurization technology, which preserves the flavor and appearance of the food, is gaining popularity as it ensures food safety without affecting the taste or texture. companies in the market are responding to this trend by offering automated equipment for non-thermal pasteurization. Additionally, collaborations between non-thermal pasteurization equipment manufacturers and food safety solution providers are driving advancements in this technology, providing end-users with more efficient and hygienic solutions for processing pre-cut vegetables, prepared mixes, and in-store promotional items.

Market Challenge

High capital investments and operating costs is a key challenge affecting the market growth. Non-thermal pasteurization, a cutting-edge technology in food processing, is primarily used for preserving the natural flavor and appearance of vegetables, fruits, seafood, and packaged food. With hectic schedules and lifestyles on the rise, the demand for ready meals and shelf-stable items has risen. Incorporating non-thermal pasteurization in food processing caters to this trend, ensuring the maintenance of essential nutrients and an authentic taste. The high-pressure processing systems, a significant component of non-thermal pasteurization, consist of control and pumping systems. These systems come with a substantial investment, averaging around USD 3 million. The cost varies depending on the equipment's capacity and automated features.

Furthermore, operational or processing costs, including labor, energy, and depreciation, are essential considerations in the maintenance of non-thermal pasteurization equipment. These costs make non-thermal pasteurization an affordable option only for high-end food processing companies. In-store promotions and prepared mixes, including pre-cut vegetables, further boost the demand for non-thermal pasteurization technology. By preserving the freshness and natural qualities of these food items, non-thermal pasteurization caters to evolving consumer preferences and lifestyles.

Exclusive Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

FresherTech: The company offers non-thermal pasteurization such as FresherTech Mono Single Chamber Systems, and FresherTech Quattro Four Chamber Systems.

The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• American Pasteurization Co.
• Bao Tou KeFa High Pressure Technology Co. Ltd.
• EXDIN Solutions Sp. zoo
• FresherTech
• Hiperbaric S.A.
• Holmach Ltd.
• HPP FOOD TECHNOLOGY SL
• Hydrolock
• John Bean Technologies Corp.
• Kobe Steel Ltd.
• Lineage Logistics Holdings LLC
• Lyras AS
• Pulsemaster
• The MGT Group
• thyssenkrupp AG
• Universal Pure LLC
• Ypsicon Advanced Technologies SL

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Research Analyst Overview

The market is witnessing significant growth due to the increasing demand for minimally processed food and beverage products. This market is driven by factors such as the need to maintain the sensory and nutritional properties of food, as well as the rising consumer preference for natural and organic food. Non-Thermal Pasteurization techniques, including High Pressure Processing (HPP) and Pulsed Electric Field Technology (PEFT), offer several advantages over traditional thermal pasteurization methods.

Furthermore, they help extend the shelf life of food products, reduce the use of preservatives, and minimize the impact on product quality. The market for Non-Thermal Pasteurization is expected to grow at a steady pace in the coming years, with key players focusing on innovation and product development to meet the evolving consumer demands. Applications of Non-Thermal Pasteurization include dairy, juice, meat, and seafood industries. The future of this market looks promising, with continued investment in research and development and increasing consumer awareness of the benefits of minimally processed food.

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What are the Key Data Covered in this Market Research and Growth Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market  and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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