Latin America - Online On-demand Home Services Market 2024-2028
The Latin America - Online On-demand Home Services Market size is estimated to grow at a CAGR of 41.64% between 2023 and 2028. The market size is forecast to increase by USD 252.25 billion. The growth of the market depends on several factors such as the benefits of online on-demand home services, the rising Internet penetration, and the increasing influence of digital media.
The report offers extensive research analysis on the Latin America - Online On-demand Home Services Market, with a categorization based on Platform, including mobile application and online website. It further segments the market by Service, encompassing homecare and design, repair and maintenance, health wellness and beauty, and others. Market size, historical data (2018-2022), and future projections are presented in terms of value (in USD billion) for all the mentioned segments.
What will be the Size of the Latin America Online On-demand Home Services Market During the Forecast Period?
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Latin America Online On-demand Home Services Market: Key Drivers, Trends and Challenges
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Latin America Online On-demand Home Services Market Driver
One of the key factors driving the Latin America online on-demand home services market growth is the increasing influence of digital media. The advent of smartphones, and digital platforms, including digital media as a key marketing and communication channel for companies operating in Latin America online on-demand home services market. In addition, one of the major factors for the growth of the market is service visibility.
Moreover, service visibility is considered one of the principal factors in the marketing strategy implemented by online on-demand home service providers. Thus, several online home service providers are widely adopting digital media marketing strategies to increase their service visibility and promote sales. Hence, such factors are positively impacting the market. Therefore, it is expected to drive the Latin America online on-demand home services market growth during the forecast period.
Key Latin America Online On-demand Home Services Market Trends
A key factor shaping the Latin America online on-demand home services market growth is the busy lifestyles propelling demand for on-demand home services and solutions. Several factors including the growth in urbanization and the increasing inclination of the younger generation toward exploring new career opportunities have contributed largely to their busy lifestyles, specifically in metro cities across Latin American countries. Therefore, striking a balance between professional and personal commitments becomes very difficult.
Moreover, professional pressure leaves individuals with very little time for a family outing or taking care of household work, such as cleaning, repairing, and maintenance operations. In addition, this has subsequently increased the demand for on-demand home services in countries such as Brazil, Chile, Argentina, and Peru. Hence, such factors are positively impacting the Latin America - online on-demand home services market. Therefore, it is expected to drive the Latin America online on-demand home services market growth during the forecast period.
Key Latin America Online On-demand Home Services Market Challenge
Issues related to companies' credibility and efficiency in services are one of the key challenges hindering Latin America online on-demand home services market growth. Several companies operating in the Latin America online on-demand home services market should focus on offering reliable services to customers. In addition, consistent, reliable services ensure repeat purchases from online on-demand home service platforms.
However, in several instances, online on-demand home service companies have failed to offer reliable and good quality services. In addition, consumers are often unsure about a prompt response from online on-demand home service providers and the timely delivery of these services. Hence, such factors are negatively impacting the market. Therefore, it is expected to hinder the Latin America online on-demand home services market growth during the forecast period.
Latin America Online On-demand Home Services Market Customer Landscape
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Latin America Online On-demand Home Services Market Customer Landscape
Who are the Major Latin America Online On-demand Home Services Market Companies?
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Conserta Express: The company offers online on demand home service such as Masonry, Painting, Hydraulics, and Electrical.
The research report also includes detailed analyses of the competitive landscape of the market and information about 16 market companies, including:
- Eliptica Networks S.A.S
- Eliza Brazil Cleaning Services
- GHE FRANCHISING LTDA
- GRUPO ALIADAMX SA
- Higitec Desentupidora
- Hogaru Inc.
- Juntos Somos Mais Fidelizacao SA
- Laser Facility Management
- Maid in Brazil
- Mana
- Mix House ABC
- Porto Seguro Companhia de Seguros Gerais
- Prophylaxis
- Sies Salud
- WS MARIDO DE ALUGUEL
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
What is the Largest-Growing Segments in the Latin America Online On-demand Home Services Market?
The mobile application segment is estimated to witness significant growth during the forecast period. The mobile application segment acts as one of the key platforms through which companies offer online on-demand home services. In addition, customers need to download such applications first and then book or schedule an appointment for online on-demand home services from the given slots.
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The mobile application segment was the largest segment and was valued at USD 7.17 billion in 2018. Moreover, customers can see the charges once they have opted for the required service. In addition, mobile applications offering online on-demand home services also give an option to their customers to rate the services offered by the service provider. Furthermore, the use of smartphones has increased dramatically in Latin America, with Android leading the way because of its accessibility and low cost. Therefore, companies looking to get into the Latin America online on-demand home services market must modify their mobile apps to suit the preferences of Android customers. Hence, such factors are fuelling the growth of this segment which in turn drives the Latin America online on-demand home services market growth during the forecast period.
Segment Overview
The Latin America online on-demand home services market report forecasts market growth and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
- Platform Outlook
- Mobile application
- Online website
- Service Outlook
- Homecare and design
- Repair and maintenance
- Health wellness and beauty
- Others
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Latin America Online On-demand Home Services Market Scope |
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Report Coverage |
Details |
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Page number |
149 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 41.64% |
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Market Growth 2024-2028 |
USD 252.25 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
40.55 |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Conserta Express, Eliptica Networks S.A.S, Eliza Brazil Cleaning Services, GHE FRANCHISING LTDA, GRUPO ALIADAMX SA, Higitec Desentupidora, Hogaru Inc., Juntos Somos Mais Fidelizacao SA, Laser Facility Management, Maid in Brazil, Mana, Mix House ABC, Porto Seguro Companhia de Seguros Gerais, Prophylaxis, Sies Salud, and WS MARIDO DE ALUGUEL |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Latin America Online On-demand Home Services Market Research Report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the growth of the market between 2024 and 2028
- Precise estimation of the market size and its contribution to the market in focus on the parent market
- Accurate predictions about upcoming trends and changes in consumer behavior
- Growth of the market across Latin America
- A thorough analysis of the market’s competitive landscape and detailed information about companies
- Comprehensive analysis of factors that will challenge the growth of market companies
We can help! Our analysts can customize this market research report to meet your requirements.