Online Sex Toys Market Size 2025-2029
The online sex toys market size is forecast to increase by USD 11.56 billion at a CAGR of 11.1% between 2024 and 2029.
- The market is experiencing significant growth due to various factors. One key driver is the increasing recognition of the medical benefits of sex toys as therapeutic tools for addressing conditions such as menopausal symptoms, lack of arousal, premature ejaculation, low libido, and erectile dysfunction. Innovative SexTech products, such as those offered by companies like Lovense, are gaining popularity as solutions for these issues. Distribution channels for adult toys have evolved, with online retailers and e-commerce platforms becoming increasingly popular.
- However, market trends also include the growing LGBTQ population in developed countries and the increasing acceptance of sex toys as mainstream products. Despite these opportunities, challenges persist, including cultural taboos and stringent laws in certain regions. The market is poised for continued growth as it addresses these challenges and continues to innovate.
What will be the Size of the Market During the Forecast Period?
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1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Gender
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ million)
- Data Table on Global - Market size and forecast 2024-2029 ($ million)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Global Online Sex Toys Market 2019 - 2023
- Historic Market Size - Data Table on Global Online Sex Toys Market 2019 - 2023 ($ million)
- 5.2 Gender segment analysis 2019 - 2023
- Historic Market Size - Gender Segment 2019 - 2023 ($ million)
- 5.3 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ million)
- 5.4 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
- 5.5 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
- 6.1 The impact of AI in Global Online Sex Toys Market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Gender
- 8.1 Market segments
- Chart on Gender - Market share 2024-2029 (%)
- Data Table on Gender - Market share 2024-2029 (%)
- 8.2 Comparison by Gender
- Chart on Comparison by Gender
- Data Table on Comparison by Gender
- 8.3 Female - Market size and forecast 2024-2029
- Chart on Female - Market size and forecast 2024-2029 ($ million)
- Data Table on Female - Market size and forecast 2024-2029 ($ million)
- Chart on Female - Year-over-year growth 2024-2029 (%)
- Data Table on Female - Year-over-year growth 2024-2029 (%)
- 8.4 Male - Market size and forecast 2024-2029
- Chart on Male - Market size and forecast 2024-2029 ($ million)
- Data Table on Male - Market size and forecast 2024-2029 ($ million)
- Chart on Male - Year-over-year growth 2024-2029 (%)
- Data Table on Male - Year-over-year growth 2024-2029 (%)
- 8.5 Market opportunity by Gender
- Market opportunity by Gender ($ million)
- Data Table on Market opportunity by Gender ($ million)
9 Market Segmentation by Product
- 9.1 Market segments
- Chart on Product - Market share 2024-2029 (%)
- Data Table on Product - Market share 2024-2029 (%)
- 9.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
- 9.3 Adult vibrators - Market size and forecast 2024-2029
- Chart on Adult vibrators - Market size and forecast 2024-2029 ($ million)
- Data Table on Adult vibrators - Market size and forecast 2024-2029 ($ million)
- Chart on Adult vibrators - Year-over-year growth 2024-2029 (%)
- Data Table on Adult vibrators - Year-over-year growth 2024-2029 (%)
- 9.4 Erection rings - Market size and forecast 2024-2029
- Chart on Erection rings - Market size and forecast 2024-2029 ($ million)
- Data Table on Erection rings - Market size and forecast 2024-2029 ($ million)
- Chart on Erection rings - Year-over-year growth 2024-2029 (%)
- Data Table on Erection rings - Year-over-year growth 2024-2029 (%)
- 9.5 Dildos - Market size and forecast 2024-2029
- Chart on Dildos - Market size and forecast 2024-2029 ($ million)
- Data Table on Dildos - Market size and forecast 2024-2029 ($ million)
- Chart on Dildos - Year-over-year growth 2024-2029 (%)
- Data Table on Dildos - Year-over-year growth 2024-2029 (%)
- 9.6 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ million)
- Data Table on Others - Market size and forecast 2024-2029 ($ million)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
- 9.7 Market opportunity by Product
- Market opportunity by Product ($ million)
- Data Table on Market opportunity by Product ($ million)
10 Customer Landscape
- 10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Geographic Landscape
- 11.1 Geographic segmentation
- Chart on Market share by geography 2024-2029 (%)
- Data Table on Market share by geography 2024-2029 (%)
- 11.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 11.3 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ million)
- Data Table on APAC - Market size and forecast 2024-2029 ($ million)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
- 11.4 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
- 11.5 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ million)
- Data Table on North America - Market size and forecast 2024-2029 ($ million)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
- 11.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ million)
- Data Table on South America - Market size and forecast 2024-2029 ($ million)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
- 11.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- 11.8 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ million)
- Data Table on China - Market size and forecast 2024-2029 ($ million)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
- 11.9 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
- 11.10 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ million)
- Data Table on Germany - Market size and forecast 2024-2029 ($ million)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 11.11 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ million)
- Data Table on Japan - Market size and forecast 2024-2029 ($ million)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
- 11.12 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ million)
- Data Table on India - Market size and forecast 2024-2029 ($ million)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
- 11.13 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ million)
- Data Table on Canada - Market size and forecast 2024-2029 ($ million)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
- 11.14 South Korea - Market size and forecast 2024-2029
- Chart on South Korea - Market size and forecast 2024-2029 ($ million)
- Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
- Chart on South Korea - Year-over-year growth 2024-2029 (%)
- Data Table on South Korea - Year-over-year growth 2024-2029 (%)
- 11.15 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ million)
- Data Table on UK - Market size and forecast 2024-2029 ($ million)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 11.16 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ million)
- Data Table on France - Market size and forecast 2024-2029 ($ million)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 11.17 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ million)
- Data Table on Italy - Market size and forecast 2024-2029 ($ million)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
- 11.18 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)
12 Drivers, Challenges, and Opportunity/Restraints
- 12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 12.4 Market opportunities/restraints
13 Competitive Landscape
- 13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 13.3 Landscape disruption
- Overview on factors of disruption
- 13.4 Industry risks
- Impact of key risks on business
14 Competitive Analysis
- 14.2 Company ranking index
- 14.3 Market positioning of companies
- Matrix on companies position and classification
- 14.4 Bad Dragon Enterprises Inc.
- Bad Dragon Enterprises Inc. - Overview
- Bad Dragon Enterprises Inc. - Product / Service
- Bad Dragon Enterprises Inc. - Key offerings
- SWOT
- 14.5 BMS Factory
- BMS Factory - Overview
- BMS Factory - Product / Service
- BMS Factory - Key offerings
- SWOT
- 14.6 Cliq Ltd.
- Cliq Ltd. - Overview
- Cliq Ltd. - Product / Service
- Cliq Ltd. - Key offerings
- SWOT
- 14.7 FUN FACTORY GmbH
- FUN FACTORY GmbH - Overview
- FUN FACTORY GmbH - Product / Service
- FUN FACTORY GmbH - Key offerings
- SWOT
- 14.8 JIMMYJANE
- JIMMYJANE - Overview
- JIMMYJANE - Product / Service
- JIMMYJANE - Key offerings
- SWOT
- 14.9 Landmark Group
- Landmark Group - Overview
- Landmark Group - Product / Service
- Landmark Group - Key offerings
- SWOT
- 14.10 LELOi AB
- LELOi AB - Overview
- LELOi AB - Product / Service
- LELOi AB - Key offerings
- SWOT
- 14.11 Lovehoney Group Ltd.
- Lovehoney Group Ltd. - Overview
- Lovehoney Group Ltd. - Product / Service
- Lovehoney Group Ltd. - Key offerings
- SWOT
- 14.12 Luvu Brands Inc.
- Luvu Brands Inc. - Overview
- Luvu Brands Inc. - Business segments
- Luvu Brands Inc. - Key offerings
- Luvu Brands Inc. - Segment focus
- SWOT
- 14.13 PHC Inc.
- PHC Inc. - Overview
- PHC Inc. - Product / Service
- PHC Inc. - Key offerings
- SWOT
- 14.14 Reckitt Benckiser Group Plc
- Reckitt Benckiser Group Plc - Overview
- Reckitt Benckiser Group Plc - Business segments
- Reckitt Benckiser Group Plc - Key news
- Reckitt Benckiser Group Plc - Key offerings
- Reckitt Benckiser Group Plc - Segment focus
- SWOT
- 14.15 Tantus Inc.
- Tantus Inc. - Overview
- Tantus Inc. - Product / Service
- Tantus Inc. - Key offerings
- SWOT
- 14.16 TENGA Co. Ltd.
- TENGA Co. Ltd. - Overview
- TENGA Co. Ltd. - Product / Service
- TENGA Co. Ltd. - Key offerings
- SWOT
- 14.17 The Aneros Co.
- The Aneros Co. - Overview
- The Aneros Co. - Product / Service
- The Aneros Co. - Key offerings
- SWOT
- 14.18 WOW Tech International GmbH
- WOW Tech International GmbH - Overview
- WOW Tech International GmbH - Product / Service
- WOW Tech International GmbH - Key offerings
- SWOT
15 Appendix
- 15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 15.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 15.4 Research methodology
- 15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 15.9 360 degree market analysis
- 360 degree market analysis
- 15.10 List of abbreviations
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