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The global online tutoring market size is estimated to grow by USD 196.35 billion at a CAGR of 15.38% between 2022 and 2027. The growing importance of STEM education, driven by the increasing demand for workers with skills in science, technology, engineering, and mathematics, is fueling the demand for educational resources and programs in these areas. The strong global demand for test preparation, driven by factors such as the increasing number of students seeking higher education and the need to pass standardized tests for career advancement, is driving growth in the test preparation market. The increasing focus on language learning, driven by factors such as globalization and the desire for better communication skills, also contributes to market growth by increasing the demand for language learning resources and programs.
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The market report extensively covers market segmentation by courses (STEM, language courses, and other courses), platform (desktop tutoring and mobile tutoring), and geography (APAC, Europe, North America, South America, and the Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
In the contemporary digital age, the market has emerged as a significant educational trend, catering to the diverse learning needs of school students and corporate professionals alike. This market encompasses partnerships and collaborations between various entities, including mobile app developers, content providers, and online education services. The flexibility of online learning methods, such as video conferencing, screen sharing, and interactive whiteboards, has revolutionized study habits, enabling students to access personalized instructions from expert tutors regardless of their geographical location or hectic schedules. Moreover, this market extends beyond academics, offering online tutoring services in various fields like marketing, business, finance, music, and more. Parents and students, particularly those in remote locations, have greatly benefited from this trend, as it provides access to quality education and homework assistance without the need for in-person sessions. The internet connection is the only prerequisite, making online tutoring an accessible and convenient solution for learners with varying lifestyles and skill trades. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing importance of STEM education is the key factor driving the market growth. The market is experiencing significant growth due to the increasing emphasis on STEM education among learners, parents, and stakeholders. Traditional teaching methods, such as school teachers and coaching classes, are being supplemented with online tutoring to enhance teaching practices and improve student performance. E-learning platforms have become popular investment destinations for startups, offering a distinctive learning environment for students.
Moreover, virtual learning enables user engagement and flexibility, making online courses an attractive option for higher schooling and entrance exam preparation. Online tutoring provides a convenient and effective solution for learners seeking to excel in STEM subjects, offering real-world applications and job opportunities in technology, engineering, and mathematics industries. Overall, the increasing number of STEM job opportunities, coupled with the rising competition in STEM competitive exams, will encourage more students to enrol in STEM courses during the forecast period.
Apps and wearables for online tutoring will fuel the global market growth. In the dynamic online tutoring market, technology plays a pivotal role. School teachers and coaching classes are embracing virtual learning to enhance teaching practices and improve students' performance. Virtual reality (VR) is creating a distinctive learning environment, with online lessons supplemented by mobile apps. E-learning platforms are witnessing significant investment by startups to offer users engaging experiences.
Further, students utilize these apps for accessing study materials, previous-year examination papers with solutions, and practice tests. VR technology and mobile apps are revolutionizing tutoring, providing a more immersive and effective learning experience. Online courses are increasingly popular in higher schooling and entrance exam preparation, offering flexibility and convenience. Therefore, it is expected that more companies will adopt such technologies in their offerings during the forecast period.
The threat from open-source and private tutoring is a major challenge to the global market growth. The market faces significant competition from open-source e-learning platforms, which provide free tutoring resources. These resources are particularly attractive to learners who cannot afford paid online tutoring services. Traditional coaching classes and school teachers also continue to be popular choices for students seeking additional support. However, the investment by startups in virtual learning platforms and online courses has led to increased user engagement and distinctive learning environments.
Moreover, higher education institutions and students preparing for entrance exams also benefit from these e-learning platforms. Despite the high cost, the propensity toward private tutoring remains high due to its personalized teaching practices and potential impact on students' performance in examinations. Therefore, the growing demand for open-source and private tutoring will pose a significant challenge to the growth of the market during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
The market share growth by the STEM segment will be significant during the forecast period. STEM stands for science, technology, engineering, and mathematics and refers to any subject that falls under these four disciplines. The market encompasses instruction in languages such as Chinese, English, French, and German. This sector's expansion is fueled by the growing emphasis on foreign language acquisition in educational institutions worldwide. English and Mandarin are the most popularly learned languages. Asian students comprise approximately one-third of enrollees in STEM courses in the UK, necessitating the clearing of exams like TOEFL and IELTS for admission to universities in the UK, US, Canada, Australia, and New Zealand. Online education services offer flexibility for parents and students with hectic schedules and geographic limitations.
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The STEM segment showed a gradual increase in market share from USD 64.06 billion in 2017 and continued to grow by 2021. These services provide personalized instructions through video conferencing, screen sharing, and interactive whiteboards. Innovations like machine learning, AI, adaptive learning platforms, augmented reality, and virtual reality enhance the learning experience. Affordability and digital transformation are key factors driving the competition in this sector, catering to supplementary education needs and international students. Despite the convenience of remote learning, some may prefer in-person sessions due to physical abilities or academic requirements. Fees for these services can be a consideration for lower income families. The strong focus on the standardization of examinations will further increase the competition among students, which will encourage them to join specialized STEM courses/test preparation online tutoring programs during the forecast period.
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APAC is projected to contribute 47% by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The online tutoring market in Asia Pacific, specifically in China, India, and Japan, is experiencing significant growth. Major vendors, such as Ambow Education, BYJU's, China Distance Education, iTutorGroup, New Oriental Education, TAL Education Group, and Vedantu, provide personalized instructions through online education services. The flexibility of remote learning caters to parents and students with hectic schedules and those in remote locations. The Chinese government introduced regulations in late 2021, impacting the education industry and after-school tutoring market. These regulations focus on academic requirements, competition in academics, and supplementary education. Innovations in online education services include machine learning, artificial intelligence (AI), adaptive learning platforms, augmented reality, and virtual reality.
In addition, affordability and digital transformation are essential factors in the education sector. Online tutoring offers cost-effective solutions and caters to students with physical disabilities and diverse geographic locations. Interactive tools like video conferencing, screen sharing, and an interactive whiteboard enhance the learning environment. Virtual advisory services and customized learning cater to individual needs. Assessment methods and fees are also important considerations.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Arbor Bridge - The company offers online tutoring for SAT and ACT coaching. Also, under this segment, the company offers various test preparation programs for SAT.
The report also includes detailed analyses of the competitive landscape of the online tutoring services market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2023 to 2027, as well as historical data from 2017 to 2021 for the following segments.
In the dynamic and evolving educational landscape, Online Tutoring has emerged as a promising solution for students seeking personalized learning experiences. With the use of Advanced Artificial Intelligence (AI), On-demand Tutoring platforms provide students with access to a Personalized Digital Learning Environment (PDFE). These platforms offer Repetition and Practice Opportunities, enabling students to master complex concepts through Corporate and Professional Training Services. Moreover, the Locations and Timings are flexible, making it an ideal choice for students with busy schedules. The Learning Resources are comprehensive, covering a wide range of subjects such as Math, Science, Arts, and Technology. The Tutors are highly qualified and experienced, providing students with a Learning Experience that is both engaging and effective.
Further, the market is growing rapidly, with an increasing number of students opting for this mode of learning. The benefits are numerous, including the ability to learn at one's own pace, the convenience of learning from anywhere, and the cost-effectiveness of the service. With the integration of Geographic and Location-based services, students can connect with Tutors from around the world, making learning a truly global experience. In conclusion, Online Tutoring is a valuable tool in the modern educational landscape, offering students a flexible, effective, and personalized learning experience. With the use of Advanced AI and comprehensive Learning Resources, it provides students with the opportunity to master complex concepts and succeed in their academic pursuits.
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Market Scope |
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Report Coverage |
Details |
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Page number |
166 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 15.38% |
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Market growth 2023-2027 |
USD 196.35 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
15.03 |
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Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 47% |
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Key countries |
US, China, Japan, India, Germany, and UK |
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Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Ambow Education Holding Ltd., ArborBridge LLC, China Distance Education Holdings Ltd., Club Z Inc., D2L Corp., Fleet Education Services Ltd., Growing Stars Inc., iTutorGroup Ltd., John Wiley and Sons Inc., My Tutorweb Ltd., New Oriental Education and Technology Group Inc., Nuevo Agora Centro De Estudios SL, Pearson Plc, Preply Inc, Stride Inc., Sylvan Learning LLC, TAL Education Group, Think and Learn Pvt. Ltd., Varsity Tutors LLC, and Vedantu Innovations Pvt. Ltd. |
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Market dynamics |
Parent market growth analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Courses
7 Market Segmentation by Platform
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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