US - Outdoor Cushions Market 2024-2028
The US - Outdoor Cushions Market size is forecast to increase by USD 163.19 million, at a CAGR of 6.79% between 2023 and 2028.
The report includes a comprehensive outlook on the US Outdoor Cushions Market offering forecasts for the industry segmented by Distribution Channel, which comprises offline and online. Additionally, it categorizes End-user into residential and commercial and covers Type, including foam cushions, inflatable cushions, and others. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD million for each of the mentioned segments.
US Outdoor Cushions Market Overview
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US Outdoor Cushions Market Growth Analysis
Our researchers analyzed the data with 2023 as the base year, along with the key trends, and challenges. A holistic analysis of market growth and trends, driver and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.
US Outdoor Cushions Market Growth Driver
The rise in the number of campers is notably driving the market growth. The number of campers in the US is continuously increasing. People prefer camping to holiday destinations as it is more economical and offers health benefits. Camping near trees helps in de-stressing, which, in turn, reduces blood pressure. It improves the intake of oxygen, which increases the release of serotonin and helps in de-stressing. Moreover, camping helps reduce the symptoms of depression, anxiety, and post-traumatic stress disorder (PTSD) by almost seven-tenths times.
Moreover, the increase in the number of campers in the US will lead to an increase in the demand for outdoor cushions, such as inflatable pillows. The design of these cushions makes them easy to pack and carry. They also provide comfort while sleeping. Thus, the abovementioned factor will lead to an increase in the demand for inflatable cushions by campers in the US. Thereby, with the increase in the number of campers, the demand for US outdoor cushions is also expected to increase during the forecast period.
US Outdoor Cushions Market Future Trends
The emergence of custom-made outdoor cushions is an emerging trend shaping the market growth. Customization of outdoor cushions has emerged as the latest trend in the US - outdoor cushions market. The freedom to design outdoor cushions helps vendors expand their product portfolio and cater to the buying preferences of consumers. This has a positive impact on the volume of sales and stimulates healthy competition in the market. Thus, it is encouraging companies in the US - outdoor cushions market to offer custom-made outdoor cushions to their customers. Wayfair offers custom outdoor cushions that can be customized according to the desired color and size.
However, these cushions can be customized based on the size of a buyer's outdoor furniture. Customers have the option of mixing and matching colors or patterns when styling cushions. Hence, the abovementioned factors will lead to an increase in the demand for custom-made outdoor cushions, which, in turn, will drive the growth of the US outdoor cushions market during the forecast period.
US Outdoor Cushions Market Challenge
The emergence of DIY outdoor cushions is a significant challenge hindering market growth. DIY outdoor cushions are not bought from retailers but are made by individuals without any direct help from experts. These cushions cost less than those sold by retailers. Individuals can opt for high-quality fabric and choose patterns and colors to make DIY outdoor cushions that match their furniture. Old cushions can be revamped, or foam can be bought and covered with the desired fabric to make DIY outdoor cushions. Old outdoor cushions can be revamped to make DIY outdoor cushions.
Moreover, the fabric should be cut to create the cushion cover and cover the foam with it. These are the steps involved in making DIY outdoor cushions. The emergence of DIY outdoor cushions in the US, thus, will decrease the sale of readymade outdoor cushions, subsequently impacting the growth rate of the US outdoor cushions market during the forecast period.
US Outdoor Cushions Market Segmentation
This US Outdoor Cushions Market research and growth report extensively covers market segmentation by Distribution Channel (offline and online), End-user (residential and commercial) and Type (foam cushions, inflatable cushions, and others)
US Outdoor Cushions Market Segmentation by Distribution Channel
The market research report growth by the offline segment will be significant during the forecast period. The offline distribution channel segment generates revenue from the sales of products through specialty stores such as home decor stores, home improvement stores, lifestyle stores, and home accents or gift stores; hypermarkets, supermarkets, and convenience stores. The market share of this segment has been declining for the last few years because of the increased preference for online shopping.
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The offline was the largest and was valued at USD 290.06 million in 2018. Further, to fuel sales through offline channels, players are expanding their stores in local markets. The manufacturers of outdoor cushions in the US sell their products through specialty stores and other retailing formats such as hypermarkets, supermarkets, convenience stores, and interior designers/design firms. This market scenario intensifies competition. The declining preference for offline shopping and the need to sustain itself in such a competitive market has led retailers to introduce new business and retail strategies that include better pricing strategies and wider assortments. For instance, Target Corp. (Target), one of the major retailers selling outdoor products in the US, offers a wide range of product varieties in the outdoor cushion category based on material, color, theme, and size. Such factors are expected to fuel the segment growth which in turn drive the market growth during the forecast period.
The shift to online shopping has propelled the sales of outdoor cushions, and it is expected to drive sales at a rapid pace throughout the forecast period. Presently, most consumers make their purchase decisions based on online research on websites, blogs, and social media. Strong infrastructure facilitates the penetration of e-commerce services and increases the preference for online distribution channels. Increased Internet penetration and the rising use of smartphones will drive the growth of this segment. Internet penetration and the use of smartphones enable consumers to shop online. Manufacturers expand their distribution networks by partnering with third-party e-retailers. With such partnerships, manufacturers can ensure smooth logistics. The presence of many e-retailers helps streamline business activities, strengthening the presence of vendors, and increasing sales. Such factors have positively driven the growth of the segment. Hence, the market is anticipated to grow during the forecast period.
Key Players in the US Outdoor Cushions Market
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, which are forecasts to enhance their presence in the market report.
- Key Offering- Cushion Connection: The company offers outdoor cushions made with very high grade, long lasting Sunbrella material
- Key Offering- Cushion Solutions: The company offers outdoor cushions such as deep seating cushions, chaise cushions.
- Key Offering- Easy Way Products Co.: The company offers outdoor cushions with numerous foam options, polyester fiber finishes and viscoelastic memory.
The US Outdoor Cushions Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 10 market companies, including:
- Brentwood Originals
- Casual Cushion Corp.
- Cushion Solutions
- Cushion Source
- Ethan Allen Interiors Inc.
- Homecrest Outdoor Living LLC
- Inter IKEA Holding BV
- Jordan Manufacturing Co. Inc.
- Kohls Corp.
- Lowes Co. Inc.
- March Products Inc.
- Mozaic Manufacturing
- Pillow Perfect Inc.
- Snyder Paper Corp.
- The Home Depot Inc.
- Twin Star International Inc.
- Wicker East
US Outdoor Cushions Marke analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Customer Landscape
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their outdoor cushions market in US growth and trends strategies.
US Outdoor Cushions Market Customer Landscape
Segment Overview
The US Outdoor Cushions Market analysis and report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
- Distribution Channel Outlook
- Offline
- Online
- End-user Outlook
- Residential
- Commercial
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US Outdoor Cushions MarketScope |
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Report Coverage |
Details |
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Page number |
143 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.79% |
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Market Growth 2024-2028 |
USD 163.19 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
6.29 |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Brentwood Originals, Casual Cushion Corp., Cushion Connection, Cushion Solutions, Cushion Source, Easy Way Products Co., Ethan Allen Interiors Inc., Homecrest Outdoor Living LLC, Inter IKEA Holding BV, Jordan Manufacturing Co. Inc., Kohls Corp., Lowes Co. Inc., March Products Inc., Mozaic Manufacturing, Pillow Perfect Inc., Snyder Paper Corp., The Home Depot Inc., Twin Star International Inc., Wicker East, and Williams Sonoma Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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What are the Key Data Covered in this US Outdoor Cushions Market Research Report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the growth of the market between 2024 and 2028
- Precise estimation of the US Outdoor Cushions Market size and its contribution of the market in focus to the parent market
- Accurate predictions about upcoming trends and changes in consumer behavior
- Growth of the market across US
- Thorough analysis of the market’s competitive landscape and detailed information about companies
- Comprehensive analysis of factors that will challenge the growth of US Outdoor Cushions Marketcompanies
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