Enjoy complimentary customisation on priority with our Enterprise License!
The US personalized gifts market size is forecast to increase by USD 4.60 billion at a CAGR of 9.4% between 2023 and 2028. The rise in celebrity endorsements and social media promotions is notably driving the market growth. The increase in celebrity endorsements and the active promotion of gifts on social media has been instrumental in elevating consumer awareness and interest in the United States. Celebrities frequently lend their support to a variety of products and services, including customized gifts. Additionally, the influence of social media personalities has played a noteworthy role in advancing personalized gifts. Furthermore, the involvement of social media influencers has been recognized as a substantial factor in promoting personalized gifts. Influencer marketing platforms have emerged as key players in connecting brands with influencers, enabling targeted campaigns that enhance visibility and engagement. By leveraging these platforms, brands can effectively showcase their unique offerings to a wider audience, tapping into the trust and authenticity that influencers bring to their recommendations. Influencers boasting a considerable following can wield influence over their audience by spotlighting gift items. To illustrate, lifestyle bloggers often craft posts on social media platforms to showcase the gift products they've received, effectively endorsing these items to their followers and amplifying their visibility. Consequently, these dynamics are projected to fuel an upswing in demand in the US, thereby propelling market growth throughout the projected period.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.
Get the report (PDF) sent to your email within minutes.