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The US personalized gifts market size is forecast to increase by USD 4.60 billion at a CAGR of 9.4% between 2023 and 2028. The rise in celebrity endorsements and social media promotions is notably driving the market growth. The increase in celebrity endorsements and the active promotion of gifts on social media has been instrumental in elevating consumer awareness and interest in the United States. Celebrities frequently lend their support to a variety of products and services, including customized gifts. Additionally, the influence of social media personalities has played a noteworthy role in advancing personalized gifts. Furthermore, the involvement of social media influencers has been recognized as a substantial factor in promoting personalized gifts. Influencer marketing platforms have emerged as key players in connecting brands with influencers, enabling targeted campaigns that enhance visibility and engagement. By leveraging these platforms, brands can effectively showcase their unique offerings to a wider audience, tapping into the trust and authenticity that influencers bring to their recommendations. Influencers boasting a considerable following can wield influence over their audience by spotlighting gift items. To illustrate, lifestyle bloggers often craft posts on social media platforms to showcase the gift products they've received, effectively endorsing these items to their followers and amplifying their visibility. Consequently, these dynamics are projected to fuel an upswing in demand in the US, thereby propelling market growth throughout the projected period.
In the current market, personalized gifts have gained significant popularity, particularly for special events and as tokens of appreciation for loved ones and friends. The personalization trend extends beyond photo-based gifts to include non-photo elements, such as engraving, embroidery, printing, etching, and customization options. This market encompasses a multi-artist partnership, where legendary artists collaborate to create unique pieces. The personalized gifts sector has seen a notable shift towards digitization and online presence. Consumers can now purchase these items from online merchants and company-owned retail locations, making shopping more convenient. Smartphone usage has also played a role in the growth of this market, as users can easily browse and customize their gifts from the comfort of their homes. Data privacy is a crucial consideration in the personalized gifts market, with companies ensuring secure handling of customer information to maintain trust and confidence. The market offers a wide range of products, including hand-crafted gifts, printed picture frames, engraved jewelry, bracelets, pendants, and bags, among others. These gifts add a personal touch to any occasion and make for cherished keepsakes.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The Non-photo personalized gifts segment is estimated to witness significant growth during the forecast period. The market encompasses a range of items that can be customized with names, monograms, or text, adding sentimental value to various occasions. Notable examples include engraved jewelry such as bracelets and pendants, custom-printed mugs, personalized stationery, and customized home decor.
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The Non-photo personalized gifts segment was valued at USD 3.93 billion in 2018. Birthdays, weddings, corporate events, holidays, and other celebrations are ideal times to give these gifts. Online platforms and printing services facilitate easy access to non-photo personalized items, while social media and digital photography provide opportunities for customization. Fashion and aesthetics are essential factors in personalized jewelry, home decor, watches, and gender-neutral, inclusive products. The market caters to diverse gender identities through online and offline distribution channels, including e-commerce. The market is experiencing growth due to increasing smartphone usage and digitization, allowing for the creation of unique hand-crafted gifts and personalized clothing. The COVID-19 pandemic has led to increased demand for immediate gratification and in-person customer service. Influencers and brand ambassadors play a significant role in promoting personalized gifts, while data privacy and security concerns regarding personal data are essential considerations.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Advent of gift-giving culture and increasing demand for seasonal decorations is notably driving market growth. The market has experienced substantial growth due to the sentimental value attached to unique, customized items. This trend encompasses various product categories, including engraved jewelry, bags, bracelets, pendants, custom-printed mugs, personalized stationery, and customized home decor. These gifts are often given for special occasions such as birthdays, weddings, corporate events, and holidays. Online platforms and printing services have revolutionized the industry, allowing for easy customization and distribution through e-commerce and social media.
Furthermore, digital photography and influencers play a significant role in promoting personalized gifts, while data privacy and security concerns are essential considerations for companies offering personalized products with customers' names and other personal information. The market includes a wide range of items, from fashion accessories and aesthetically pleasing jewelry to gender-neutral and inclusive home decor, watches, and custom mugs. The COVID-19 pandemic has led to an increased focus on in-person customer service and immediate gratification, as well as the importance of brand ambassadors in promoting personalized gifts. Offline distribution channels also continue to play a role in the industry. Thus, such factors are driving the growth of the market during the forecast period.
Growing demand for eco-friendly personalized gifts is the key trend in the market. The market in the US has witnessed a notable expansion, driven by the rising environmental consciousness and the quest for distinctive presents. Businesses focusing on eco-friendly, customized gifts have seen remarkable growth. For instance, Green Gifts, an American online retailer, excels in this sector, offering a variety of items like reusable bags, engraved jewelry, bracelets, and pendants, as well as custom-printed mugs, personalized stationery, and customized home decor. These gifts are popular for various occasions, including birthdays, weddings, corporate events, and holidays.
Furthermore, online platforms and printing services have revolutionized the industry, enabling easy access to digital photography, sentimental value-added products like photo albums and canvas prints, and custom mugs and personalized calendars. Fashion and aesthetics also play a significant role, with personalized jewelry, home decor, watches, and gender-neutral, inclusive products gaining popularity. The market expansion is facilitated by online distribution channels, both during the COVID-19 pandemic and beyond, while in-person customer service and immediate gratification continue to be essential. Influencers and brand ambassadors have a significant impact on consumer decisions, but data privacy and security concerns related to personal data, names, and other information must be addressed. Thus, such trends will shape the growth of the market during the forecast period.
Growing competition from homemade and DIY gifts is the major challenge that affects the growth of the market. The market for personalized gifts in the US is experiencing a shift as individuals turn to DIY projects for custom-made bags, engraved jewelry, bracelets, and pendants, among other items. Social media platforms serve as inspiration sources. DIY personalized gifts offer sentimental value, particularly for special occasions like birthdays, weddings, corporate events, and holidays. Custom-printed mugs, personalized stationery, and customized home decor are popular choices.
Furthermore, online platforms and printing services enable easy access to digital photography for creating photo albums, canvas prints, and custom mugs. Fashion and aesthetics also influence the trend, with gender-neutral and inclusive products gaining popularity. The COVID-19 pandemic has accelerated this trend due to increased online distribution channels and the desire for immediate gratification. Influencers and brand ambassadors promote these DIY projects, but data privacy and security concerns related to personal data and names must be addressed. Offline distribution channels still play a role, offering in-person customer service for those who prefer it. Hence, the above factors will impede the growth of the market during the forecast period
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
American Greetings Corp. - The company offers personalized gift products such as photo gifts, Christmas gifts, religious gifts, engraved gifts, and monogrammed gifts.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
In the contemporary market, personalized gifts have gained significant traction among consumers. Handcrafted, customized presents hold a special place in our hearts, making them an essential part of various celebrations and milestones. The gifting market is filled with a myriad of options, such as digital prints, customized calendars, personalized phone covers, and more. Speaking of specifics, Spcialize in personalized gifts, offering a wide range of products. Our offerings include customized calendars, personalized phone covers, and custom-made gifts for various occasions. Our products are designed to add a touch of uniqueness to your gifts, making them stand out from the rest.
Moreover, our production process is based on the latest technology, ensuring precision and accuracy in every creation. Our custom-made gifts are not just products but expressions of thought and emotion, making them truly special. Our offerings cater to various preferences, including digital prints, customized calendars, and personalized phone covers. 3D printing technology enables bespoke items that appeal to a broad client base including friends and relatives. In conclusion, personalized gifts have become an integral part of our lives, adding a touch of emotion and thoughtfulness to every celebration. With our wide range of offerings and state-of-the-art production process, we at Specialize aim to provide you with the perfect personalized gift for any occasion.
Market Scope |
|
Report Coverage |
Details |
Page number |
130 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 9.4% |
Market growth 2024-2028 |
USD 4.60 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
8.4 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
1-800-FLOWERS.COM Inc., American Greetings Corp., American Stationery Co. Inc., Bed Bath and Beyond Inc., Brookstone, Cimpress Plc, Claranova SE, Contrado Imaging Ltd., Corning Inc., Ferns N Petals Pvt. Ltd., Gift Service Inc., Hallmark Card Inc., Marks and Spencer Group plc, MH direkt e Commerce fulfillment GmbH and Co. KG, Shutterfly Inc., Snapfish, Things Remembered Inc., UncommonGoods LLC, Yildiz Holding A.S., and Zazzle Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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